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The Metropolis 

of the 




HE Pride of the West ! 

The Gem of tlie Sea ! 
The City that Ls ! 
The City to Be ! 
Where the ship "Content" her sail has furled; 
The City Loved Around the World ! 
San Francisco ! 

James Henry Macl.afferty 

PuhlhluJ hy 
163 Sl'tter Strket 

Tel. Douglai IK71 
MAR riAI. OAVOUST, Manimtr 


California Poppies 

Western Press Association 

United States Mint, Fifth and Mission Streets 

Western Press Association 

San Francisco the Metropolis of the West 


HE rebuilding of San Francisco has 
been the most heroic commercial 
achievement of the present generation. 

Today San Francisco is rebuilt, and 
it is an immeasurably finer city than it 
was at the time of the world-famous 
conflagration in 1906. From a commercial viewpoint 
the big fire not only proved to be a greater advantage 
to the city than its people had ever believed to be 
possible, but from a moral viewpoint it has proved to 
be of an even greater advantage, for the disaster 
called out the finest sentiments of which human nature 
is capable. It made men anxious to achieve and put 
into their hearts the spirit of giants. No obstacle has 
been too great ; no hardship too wearying ; no dis- 
appointment too profound to prevent men erecting 
from the ashes one of the most orderly, cleanest and 
best-built cities in the United States. 

San Francisco's regeneration is the marvel of 
strangers, but to its own people it is an accepted fact, 
to be dismissed without wonder or comment. In fact, 
the newspapers of the city now but rarely comment 
upon its progress sirvce the fire ; the people who have 
been so heroic seem unaware of their heroism. Only 
to visitors is the great new city a surpassing marvel. 

Yet back of the building of San Francisco lies the 
great fact that this city is the natural metropolis of 
the West. Nature has ordained its situation, and 
men realizing its strategic location, which has com- 
pelled trade and commerce to it, have rebuilt the 
edifices to care for the trade and business which by 
nature centers in this city. Some cities are arbitrarily 
located, and these are built by man. They could have 
almost been just as well been built a dozen or perhaps 
a hundred or so miles east or west, north or south, of 
their present sites — the great city of Chicago is such 
a community. There is no natural or trade law de- 
manding that Chicago should have been built up just 
where it was built. Anywhere at the bottom or along 
the sides of Lake Michigan would have sufficed and 
some locations would have served the purpose even 

But San Francisco is in a situation decreed by fate. 
New York is such another one and so is the city of 
Messina, recently laid down by an earthquake, as it has 
been several times in the two thousand years since it 
was founded, always to rise again. 

Many features comprise the commercial and trade 
advantages which, because of its geographical loca- 
tion, makes this city the natural metropolis of the 
Pacific Coast. 








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Claus Spreckels Building 
Office of S. F. Call, Cor. Third and Market Streets 

Western Press Association 

Press of San Francisco 

Has Done Much Toward Upbuilding Our City 

By WM. H. H. HART 

HE climate of San Francisco is re- 
markably uniform ; the cold air blow- 
ing from the ocean, through the 
Golden Gate and over Golden Gate 
Park on summer afternoons is brac- 
ing and much appreciated by persons 
of vigorous health. San Francisco is just the place for 
summer vacations for people who reside in the hot and 
sultry climates of the United States and the hot valleys 
of California and elsewhere. It must be confessed that 
the summer climate is not good for weak lungs ; winds 
at this season are extremely regular in their move- 
ments. In going from the Bay of San Francisco 
toward the mountains, or up the Sacramento and San 
Joaquin valleys, the wind goes in the same direction 
with the traveler ; the current spreads like a fan from 
that point and reaches far up from the sea. A very 
strong wind and cool breezy weather in San Francisco 
indicates heat in the interior for several days pre- 
ceding, and especially on the day of the wind ; the 
breeze slackens at night, and, as a general thing, ceases 
entirely until about eleven o'clock of the next day. 
When the wind ceases in San Francisco, a light mist, 
not at all disagreeable, often envelops the city ; as a 
matter of fact, we have from sixty (60) to eighty (80) 
more sunshiny days here in San Francisco than they 
have at Los Angeles. 

These weather conditions should cause San Fran- 
cisco to become the greatest summer resort in the 
United States for people living in the hot and sultry 
valleys of the Eastern and Western States. 

San Francisco's winds in the summer time, and her 
rains in the winter time, are the life of the City. In 
the summer time sewer gas is blown away and the 
death rate is less than any City of its size in the 
world, and it would be much less if people did not come 
here to die. 

On the borders of the Bay of San Francisco the 
climate is such that any person can find a climate to 
suit whatever may be the condition of his health or 
body; we have no sunstrokes, no one freezing to death, 
no thunder storms, no lightning. We sometimes have 
a slight earthciuake shock, but these are not as danger- 
ous as tornadoes which frequent the Middle West, 
Eastern and Southern States. In fact, these earth- 
quakes are only a reminder that God is near and you 
had better behave yourselves. 

San Francisco is now and always will be the 
metropolis of the Pacific slope, and is, and will continue 

to be the largest City on the East shore of the Pacific 
Ocean. This is not a wild or unconsidered assertion, 
and it might be well to here call your attention to a few 
facts. Before the great fire of April. 1906, in fact, for 
several years prior thereto, the manufacturing indus- 
tries of San Francisco were greater per annum than the 
manufactures of Pittsburg, Pennsylvania, and the 
annual output of the manufacturing industries in San 
Francisco were greater than that noted city of the East. 

Then, again, it must be remembered that the dis- 
tance on ocean shore line from the northwestern cor- 
ner of California to San Diego is greater than the dis- 
tance on the x^tlantic from Portland, ]\Iaine, to Charles- 
ton, South Carolina. On the Atlantic, in the distance 
mentioned, they have several good harbors and many 
large cities, while the same distance on the Pacific 
Ocean — the California shore line — has but one first 
class harbor, and that is the Bay of San Francisco. 

The Bay of San Francisco and tributary bays have 
one hundred and eighty-seven (187) miles of water 
front, and is the finest harbor in the world — landlocked 
and of sufficient depth to accommodate any ship afloat. 

San Francisco has on her water front a Belt Rail- 
road, owned and operated by the State of California. 
It was through my efforts in 1888 and 1889 that this 
adjunct to San Francisco was matured and initiated. 
This road is open on equal terms to every road coming 
into San Francisco, and any road desiring to deliver 
freight in San Francisco can do so through this Belt 
Railroad system without going to much .exjicnse \oy 
terminal facililies. 

These great harbor facilities of San Francisco can 
only be appreciated as to their extent by reminding yon 
of tile fact that the deep water facilities in tlie i'.ay of 
San I'^rancisco aiid tributaries are nine times greater 
than those of New York and iloston put together, and 
that for a distance of over fifteen lunulred ( 15CX")') 
miles on the Pacific slope it is the only harbor that can 
ever be utilized by the shipping interests of the I'oast 
w itliout the exi)enditure of many millions of dollars to 

The people of San I'lancisco. and esiK-ciaily ot llio 
State of California, should immediately take steps to 
extend the seawall and Belt Railroad to the San Mateo 
County line, and adopt a system of depots coniineiicing 
at North Beach and running soutli to the San Mateo 
Count V line, designating them by number, thus per- 
mitting mercliants to have their goods shii>|ie(l and 
delivereil to the depot on the Belt Railroad nearest to 

Western Press Association 

their places of business. By adopting this system it 
would save to the City of San Francisco upward of 
three hundred thousand dollars ($300,000) a year on 
account of the wear and tear of the streets by large 
trucks and vehicles which are used to haul freight to 
and from the railroad over the main streets of the 
City. By adopting this system the distance for the 
hauling of freight and the expense of delivering freight 
would be materially reduced, and any and every action 
of this kind would have a tendency to reduce the 
expense to the shipper, as well as to the consumer or 
merchant to whom the shipments were made. 

If the business men of San Francisco had quit 
"knocking" each other during the last twenty (20) 
years, and had all pulled together, as the business men 
in Los Angeles have clone, San Francisco today would 
have had at least one million of population, notwith- 
standing the fire of April, 1906. 

It is a noted fact that no man can start a new enter- 
prise in or near San Francisco without being "knocked" 
by a lot of men, none of whom know anything" about 
the business and are too much concerned throwing cold 
water to investigate the merits of any other man's 

Many claim that railroad influence is responsible for 
this, they claiming that every new enterprise will cur- 
tail the shipment of finished articles from the East. 
Whether this be so or not, I do not know. I think, 
however, we ought to pull together, and if we cannot 
help any and all new enterprises, we ought at least to 
permit those who desire to investigate the same to do 
so without interference from the members of our City 
who do not care to investigate or examine into the 

We are now in a position to forge ahead in all 
characters and classes of improvements and manufac- 
turing. We have the best building material in Califor- 
nia that can be found in any place in the world, and 
the greatest and deepest harbor. 

The public press of San Francisco has done much 
toward the upbuilding of our City, but would have 
accomplished much more if they had given less space 
and attention to daily discussions of the unpleasant 
features which have arisen during the last three (3) 
years, and devoted themselves to the advancement and 
completion of public utilities. 

Art and Architecture in San Francisco 

By MARTIAL DAVOUST, Western Press Association 

O city in the modern world has pre- 
sented so great an opportunity to the 
architect as has San Francisco in the 
three years that have elapsed since the 
great fire. The capitals of Europe 
reached their present status through 

years and years of building and generations of archi- 
tects ; but San Francisco, in three years, has sprung to 
a position where it has more new, better built, artistic 
buildings than any city in the world. Lacking the huge 
edifices that come of generations of time and through 
the association of momentous events — such, for in- 
stance, as the Arc de Triomphe in Paris — San Fran- 
cisco is yet beautiful, superb, glistening and radiant in 
her newness. No crudities have been evolved in the 
gigantic work of reconstruction. And, today, the city 
by the Golden Gate can compare with any city in the 
world, building for building, or as a composite. 

Architecturally, San Francisco is decidedly the 
handsomest city in the United States. Although other 
cities have many large buildings architecturally as 
superb and of the latest construction, yet these cities 
lack the uniformity which has come to San Francisco, 
for all its buildings are new and of modern design. 
There are in San Francisco no old and weather- 
beaten edifices, sorry in construction, which have hung 
through long years, and which lower the architectural 
standard of the city as a whole by their sorry contrast 
to the huge new buildings around them. 

The architects of San Francisco have done more in 
the reconstruction of the new city than anybody can 
realize. Most of the great architect firms are not only 
architects and engineers, but they are contractors and 
builders as well, in this sense, that they often deal 
directly with the sub-contractors and sui)ervisc the 
construction of the buildings. In the enormous 
strain that followed during the rebuilding of the city, 
right after the fire, the great architect firms were l)usy 
clay and night. Thousands of freight cars of construc- 
tion steel v/ere being rushed on from the East. The 
steel mills were deluged with orders. The great 
cement plants worked overtime. The price of materials 
soared and architects were hard put to erect their 
buildings in the time planned and to keep them witliin 
the stipulated price. As a matter of fact, in the re- 
building of the new San Francisco there was very little 
haggling over price, provided a building could be 
made more substantial and that the most perfect 
materials could be employed in its construction. It 
was this determination among the property owners to 

erect the very finest buildings that could be had that 
gave the architects an opportunity for the employment 
of their skill. Big firms like Lansburgh & Joseph. 
Reid Brothers, Trowbridge & Livingston, Bliss & 
Faville, accomplished wonders. It was these leading 
firms which put into the rebuilding of the citv such 
discernment and acumen that today San Francisco, 
from an architectural viewpoint, is without a peer. 

One of the handsomest and most substantial of the 
new buildings that are going up is the new Palace 
Hotel. This great building on the corner of Market 
and New Montgomery Streets, and occupying an 
entire block, was built by Trowbridge & Livingston, 
architects. It is owned by the Palace Hotel Com- 
pany, which is also the lessee of the I-'airmont Hotel. 

A modern feature of building construction, which in 
San Francisco has probably reached its highest de- 
velopment, is the general use of reinforced concrete. 

K m. Ciirlftt. Archilfil 

Shreve Building 

Western Press Association 

Equipped tvitli Otis Elevators 

Elkan Gunst Building 
S. W. Corner Geary and Powell Streets 

[.oiishurgh iS- Joseph, .Irihitats 

Western Press Association 

Equipped with Otis Elevators 

Gunst Building 
Third and Mission Streets 

Lansburgh & Joseph, Architects 

The City Imperishable 


Y friend, the Globe Trotter, hailed me 
on the street the other day. I had not 
seen him since late in April, 1906, 
when he started on one of his biennial 
circuits of the earth. To my bantering 
remark that I supposed he was now 
thoroughly familiar with the seven wonders, he replied : 
"No, with the minor six, only. I'm here getting 
acquainted with the first and greatest." We lunched 
together, of course, along with some of the resident 
clan, and those of us who had lost sight of what was 
being done before our eyes were made vividly aware 
of it by this stranger in our midst. 

The Globe Trotter is one of those rare individuals 
who assimilate statistics and produce therefrom com- 
parisons that mean more than a mere string of digits. 
He claims that man learns nothing, anyway, except 
relatively ; that the magnitude of great things is never 
understood until compared with something we already 

"For instance," he explained, "before you can realize 
what has been accomplished in your own San Fran- 
cisco during the past three years and a half, it is 
necessary to first understand the city's place in the 
affairs of the world on April 17, 1906, and then to 
try to appreciate its condition three years later." 
He took a notebook from his pocket and after glanc- 
ing at it, continued : 

"But eight cities in the United States had at that 
time a larger population than San Francisco, and none 
of these, if you except St. Louis, lay in the vast ex- 
panse of territory between the Mississippi River and 
the Pacific Ocean. Only four cities had a greater 
assessed valuation of real property. In fact, one- 
fourth of the assessable property of the State of Cali- 
fornia — the wealthiest per capita State of the Union — 
was in San Francisco. Your city handled three-fourths 
of all the imports to the Pacific Coast of North Amer- 
ica, and one-half of all the exports ; it was the leading 
whaling port of the world ; its bank clearings practi- 
cally equaled the combined clearings of all the other 
cities on the Coast ; it had the largest mint in exist- 
ence, and was second in imports and exports of treas- 
ure. You had two hundred and fifty miles of paved 
streets and five hundred miles of un|3aved streets, 
lighted by a thousand arc lights and six thousand gas 
lamps. There were almost three hundred miles of 
street railway — only four other cities in the country 
had a greater mileage. The city maintained nine hun- 
dred schoolrooms and five high schools, wherein a 

thousand teachers taught thirty-five or forty thousand 
pupils each school day. It cost you about seven million 
dollars a year to run your municipal government, and 
yet your tax rate was lower than any other city of 
your size. 

"Then came the fire and destroyed four square miles 
— 2,500 acres — five hundred blocks of solidly built city. 
On the 23d of April I walked three miles in one direc- 
tion without passing a standing structure, other than a 
few smoking ruins, where before the fire there was 
scarcely a vacant building lot. Let the citizen of New 
York make a mental survey today of the width of Man- 
hattan Island from the Battery northward to Four- 
teenth street ; let the man from Chicago do likewise of 
his city, as it lies along the lake front from Lincoln 
Park to Twenty-second street and extending back to 
Ashland avenue ; let the Philadelphian do likewise of 
that portion of Philadelphia between Fairmont and 
Washington avenues and the Schuylkill and Delaware. 
Let the Londoner have in mind a section in the heart 
of his town as large and as populous as the I'orough of 
Westminster. Now let any of these good men try to 
imagine this territory of their respective cities sud- 
denly converted into a desolate waste of ashes and he 
may gather a general notion of conditions that pre- 
vailed here. 

"No banks ; no warehouses ; no wholesale grocers, 
provision houses or produce merchants ; no electric 
lights or gas ; no street cars ; no hotels, lodging houses, 
restaurants or cafes ; no clothiers, haberdashers, shoo 
stores or dry goods establishments; no theaters or 
places of anniscmcnt — nothing left. ap])arenlly. of all 
that goes to make the difforcnce Ix'Iwclmi a cilv and a 
country crossroads. 

" 1' ifty-seven miles of i)aved streets intersected the 
burnt district; 28,000 buildings were destroyed; 150,- 
000 peo])le were rendered liomeless, although the 
principal residence sections were spared by the fire. 

" The total loss in tlie city has been estimated at al)out 
five hundred millions of dollars. 'I'his probably doesn't 
convey any more meaning to the average iiulividual 
than does the row of figures with which an astroni>nier 
tells us tile distance in miles to the sun. imagine the 
enormous extent of a disaster inv(^lving the complete 
and instant failure of the entire wheat cro]i. or cotton 
cro]). of the country. Think of the predicament of our 
friend, William of Geimanx . if tiie funds for the main- 
tenance of his government for the year nx")') were not 
forthcoming. Pry to conceive the financial panic that 
would follow in Europe from a declaration that the 

Western Press Association 

bonds of Norway, Sweden, Denmark, Servia, Switzer- 
land and Greece were all void. Calculate the strain 
upon the Monroe Doctrine and the stress at Washing- 
ton if the outstanding indebtedness of all the South 
American republics, except Brazil and the Argentine, 
were in a moment repudiated. Fancy, if you can, the 
efifect upon world politics of retiring all the navies of 
the earth from service for a whole year. Yet any one 
of these things represents no more in money than the 
actual loss suffered by San Francisco in the great con- 

"Well, what did you do about it? Did you make the 
comparisons I have made, and then throw up your 
hands in appalled helplessness ? That idea seems never 
to have occurred to you. The first thing you did was 
to congregate in groups, along the westerly fire front, 
and exchange gT.iesses as to the length of time it would 
take to put the city back where it had been. The guess 
was the index to the man. Estimates ranged all the 
way from the 'two years' of the enthusiastic son of the 
pioneer, imbued with the irrepressible spirit of his 
father, to the 'fifty years or never' of the rare pessimist 
who was immediately ostracised and given a free 
ticket to the east. A majority of you voted five years 
to be quite sufficient. It was so ordered, and you 
stopped talking and went to work rebuilding while the 
fire still burned. You've been too busy since then to 
stop and talk and but few of you realize what has been 
accomplished, so let me tell you of some of the thing-s 
you have done. 

"First, due credit should be given to Providence. 
Every great disaster of the past that has overwhelmed, 
or nearly overwhelmed, a large city has been followed 
by at least one, and usually three resultant calamities ; 
namely, an outbreak of disease, an epidemic of crime, 
or a financial crisis. Modern sanitary measures and 
your healthful climate prevented the first ; your West- 
ern chivalry suppressed the second ; the geographical 
and commercial importance of your city at an unusu- 
ally prosperous national period dispelled any danger of 
the last. 

"With a buoyant, matter-of-course air, you went 
through the nerve-racking confusion and harassing de- 
tail of adjusting a hundred thousand claims against a 
hundred and twenty different insurance companies, and 
collecting from them some two hundred million 

"The first real throb of revivication -^as the hum of 
the street car trolley. The fire had scarcely ceased 
burning before electric cars were running, and they 
were soon in operation upon the old cable lines in the 
burnt district where never before a modern street car 
had run. The rest was easy, for it is an American 
axiom that, given transportation facilities, a city will 
build itself. This need, one so absolutely essential to 
any initial movement toward rehabilitation, was fur- 
nished with a promptness and a thoroughness that has 
surprised even an old globe trotter like myself. Your 
street railways have built anew or rebuilt some seventy 

miles of track ; they have imported over two hundred 
and fifty of the highest type of street cars ; and their 
millions of expenditure since the fire in construction, 
plant and equipment is barely exceeded by the com- 
bined expenditure for improvements in your city of 
all the other public service companies combined, in- 
cluding the municipality itself. 

"One of the most reliable measurements of your 
growth is to be found in the public record of permits 
to build. Such permits have been issued to the stated 
value of $122,000,000; adding fifteen per cent for un- 
der valuation — a conservative estimate — gives a total 
of $140,000,000, or five times the amount in Baltimore 
during the two years following its fire. This includes 
about 17,000 structures, new and remodeled. It is 
claimed that one-half of the burnt area has been cov- 
ered, and that fully three-fifths of the former floor 
space has been relaid, thus showing that you are build- 
ing higher than before. That you are building better 
than ever is well evidenced. You have used almost 
175,000 tons of structural steel, a train load over sixty- 
five miles long and worth twelve and a half million 
dollars. With the steel you are using reinforced con- 
crete in such enormous quantities that extensive local 
deposits of cement are being worked night and day 
where heretofore the material was mostly imported. I 
wonder if the Frenchman, Monier, when he discovered 
a method of making indestructible flower pots by cov- 
ering wire frames with cement imagined that he had 
also invented sixteen-story buildings that would with- 
stand 2,200 degrees Fahrenheit. 

"And you have done all this without seriously in- 
creasing the private indebtedness of your citizens. Be- 
fore the fire the debt of your people, secured by mort- 
gage, was eleven per cent of the value of your real 
estate and improvements. Today it probably does not 
exceed seventeen per cent. In Pittsburg it is twenty 
per cent, in Cleveland twenty-seven, in New York 
thirty-nine and in Philadelphia fifty-four. 

"The bank clearings of any city are universally con- 
ceded to be the pulse from which may be determined 
the relative vigor and bulk of its business. The clear- 
ing house transactions in San Francisco during the 
month just passed (November) amounted to $165,- 
000,000, and they still continue to exceed the combined 
total of all the other cities west of the Rocky Moun- 
tains. Your customs receipts for the year ending 
June, 1908, were $7,500,000; for the same period your 
postoffice receipts were $1,870,000, and your port ton- 
nage 6,800,000 tons — all of them normal figures or 
above the normal. That you liave kept up the pace 
in the development of your trade and commerce is 
therefore clearly apparent. 

"Your population before the fire, taking the city 
directory as a basis of computation, was little short of 
a half million. Upon the same basis, as recently com- 
piled, your present population, is full up to the half mil- 
lion mark. These figures are obtained by using 3.0 as 
a multiple, whereas in Chicago 3.2 is the multiple used.. 

Western Press Association 

"You have issued $18,200,000 of municipal 
bonds, for which buyers greedily scrambled — $5,200,- 
000 of the proceeds to be devoted to a system of fire 
protection. Eight square miles of your congested dis- 
trict will be protected by one hundred cisterns of 75,000 
gallons each, two pumping stations and their twin 
reservoirs at an elevation of seven hundred feet, two 
salt water pumping stations of 10,000 gallons a minute 
capacity, and two fire boats, all controlled by four hvm- 
dred telephones. The volume of water instantly avail- 
able will exceed that of New York City. Almost a 
like amount of money will be spent for thirty-one new 
schoolhouses, containing 536 rooms, and three new 
high schools. Four million dollars will be used for 
sewers, two millions for hospitals and a million each 
for a Hall of Justice and a garbage disposal system. 
And you still have remaining a borrowing capacity of 
$50,000,000 before reaching the legal limit of fifteen 
per cent of your assessed valuation. 

"Your principal theaters, eight of them, were 
burned, as well as all of the cheaper ones, but within 
thirty days you were again a 'two-weeks' stand' on the 
leading western vaudeville circuit. There are now six 
first class theaters open, in addition to the lesser variety 
houses and uncounted moving picture shows. 

"Your leading social clubs lost their homes in the 
great conflagration and were driven to private resi- 
dences, whence they will shortly move to new down- 
town quarters, more commodious than those they occu- 
pied before the fire. 

"Chinatown is once more where it was, and is 

gradually acquiring the odor and the aloofness of olden 
days, despite the gorgeousness of some of its new 
pagoda-like buildings and the incongruity of its 
modern plate glass fronts. 

"I miss one feature of your former city, however, 
and that is its bay-windows. This flatness of the build- 
ing line is now about the only indication to the return- 
ing wanderer, as he rides up Market Street, that 
something unusual happened while he was away. 

"The merchants who, scattered by the fire, tem- 
porarily established themselves in one or more of the 
residence sections that were converted into shopping 
districts, are moving into permanent quarters at or 
near their old location. The several distinct and 
widely separated towns that sprang up within the city 
are rapidly disintegrating, and business life once more 
radiates from Lotta's Fountain. Those who have not 
yet moved, display the glad legend : 'Going Home 
in January; Back to the Old Stand!' And you're 
arranging to celebrate this home-coming in a wav 
characteristic of you. San Francisco's unique manner 
of saluting the New Year has made her famous 
the world over, but she has fixed the first day of 1910 
as the date of her rebirth, and she intends celebrating 
it with a noise that will make her prior demonstrations 
seem a whisper. The flagpoles are being set along 
the curbstones, the lights are ready to string, sonic 
thousands of automobiles are being entered for the 
midnight parade, the brass bands have been allotted 
to their respective street corners, and every table in the 
down-town cafes has been engaged for the evening." 

Henry Gutzeit Building 
S. E. Corner Sixteenth and Guerrero Streets 

.Irtliur T. Ehrcnffort, Architect 

Western Press Association 

Ei]iii/^/-C(J ii.'itli Otis Elcx'ators 

Sheldon Building 

Bcnj. G. McDougal. Arcltitect 
John B. Leonard, Engineer 

Western Press Association 

Equipped with Otis Elevators Kohl Building 

Corner California and Montgomery Streets 

Western Press Association 

San Francisco, Its People and Surroundings 


O one returning from a trip to Europe, 
the possibihties of San Francisco ap- 
pear to be endless, for with its splendid 
harbor and natural beauty, the con- 
tour of the city and surroundings 
^iiJj have not any equal in the choicest 
spots in Europe. 

\\'hat finer scene can meet the traveler's eye than 
the entrance to Golden Gate and nature's handicraft? 
Yes, San Francisco is destined to be one of the first 
cities of the world, and no other city can show the 
progress that has been made in the last two years. 

Look at the fine office and bank buildings, stores and 
hotels, which now loom up as monuments to architec- 
tural and engineering skill, fitted with all modern 
devices known to the civilized world. 

What you seek in Europe, San Francisco can now 
supply, as a visit to any of our large department stores 
will reveal, and without the confusing methods which 
pervade a London store or the pandemonium prevail- 
ing in a Parisian one. Can the Picadilly Hotel in 
London or the Hotel de Ville in Paris equal the 
splendid appointments of our Fairmont, St. Francis, or 

the now hidden beauties of the Palace? No, San 
B'rancisco monuments are too firmly established to be 
outclassed by any European city. 

In years to come I can see the grand water front by 
the Clifif House, built uo with fine stores, and beautiful 
villas erected on the surrounding hills, so that the 
famous Bay of Naples will be eclipsed by beautiful 
San Francisco. 

I hear some grumbler talking about the climate — 
let him journey in search of a better one, and he will 
have to come back to God's country for it, and will 
then rest contented. 

We are singularly blessed in California with pros- 
perity, health and happiness, taking today for what it 
will bring" and giving little heed for the morrow — 
wherein we show our wisdom, for a younger, hapjiier 
lot of people it is hard to find. 

Compared with other cities, very little poverty shows 
on the surface, and from outward appearance it is 
hard to distinguish the millionaire from the bank clerk. 
Is there home life in California? A trip to the neigh- 
boring towns across the bay and through the beautiful 
Santa Clara \'alley will reveal, nestling among the 

The New Cliff House Anhiiecis. Call BIJg. 

San Francisco's Famous Resort 

Western Press Association 

stately oaks, artistic homes for all classes. I may be 
pardoned for using the term "stately oaks,'' which is 
borrowed from the mother country, but on my recent 
trip there I came to the conclusion that the oaks of 
CaHfornia should be classed in the same category. 

California is an educational center, where all can 
enjoy university life, which, step by step from the 
primary school, can be entered free of cost. 

And so, "Under the Sun" where else can all these 
advantages be enjoyed? And the world cannot be long 
in recognizing that California is the Mecca to which 
so many are striving to come. 

Beautiful Golden Gate, leave wide open your doors ; 
and Sons and Daughters of the Golden West, wel- 
come with outstretched arms all who are going to 
make their home with us. 

Eguifiped ivith Otis Elevators Flood Building 

Corner Powell and Market Streets 

Albert Ptssis, Architect 

Real Estate 

By JOHN H. SPECK, of Speck, Paschel & Co. 

O city in the world has greater pos- 
sibiHties than San Francisco now has. 
She can, with confidence, appeal to 
the people of the world for a better 
understanding of her case.. She suf- 
fered the destruction of $500,000,000 
of her property, collected $190,000,000 of insurance 
and has not only recovered in three years, but has 
built more and greater buildings than ever. Hereto- 

to about $2,225,000,000. Building permits since the 
fire and up to January, 1909, about $125,000,000. 
Building has progressed rapidly, with all the rapidity 
that was consistent with the execution of well-laid 
and definite plans for the establishing of the city on a 
thorougly safe and sanitary basis, and also with the 
end in view of a greater and more beautiful city. There 
has been plenty of money for building purposes. It 
has been estimated that less than 10 per cent of foreign 

'^^^ m ^" ;j 

^^f-pf ISM S'^ Hi^ ~" 


-VVRS re^A'^rJ-.HT.UVA.V'- 

The White House 
Grant Avenue and Sutter Street 

Albert Pissis, Anhitfct 

fore San Francisco was financially independent, and 
at the time of the fire owed no money in the East. As 
Baltimore and Chicago sought Eastern and foreign 
financial assistance, so did our city. The rates of in- 
terest were lower than in any other American city, 
and the wealth of mine and field poured in an un- 
ceasing stream into her lap. That fact, today enables 
her to engage capital. There has been absolutely no 
diminution since the fire in customs receipts, about 
$10,000,000 a year now in bank clearings amounting 

money has been e.xpcnded in rebuilding the city so far. 
This rebuilding has been financed at home. This is very 
significant. Some of the big insurance companies of 
New York have placed money in San Francisco. One 
large company which held aloof for some time, recently 
came in and placed several million dollars, in one in- 
stance taking up large mortgages held by our sav- 

ings banks. 

It is true there are certain sections of 
district that still remain unimproved. 

the l)urnt 
It applies 

Western Press Association 

mostly to a certain part of the old residential and arating climate, not enervating, perfect drainage, 
tenement district. It is remarkable how optimistic splendid distribution of the retail, wholesale and resi- 
owners in that section are in regard to the future of the dential districts, surrounded by the ocean, and one 

The David Hewes Building ^^id Bros.. Architects 
Corner Sixth and Market Streets 

city, they rarely make concessions in prices. This of the best and perfect harbors in the world, 

proves the faith of property owners here. Golden Gate Park has no equal anywhere — perfect 

The topography and geographical situation of our twelve months of the years. Market street is, to 

city is unique from a real estate standpoint. Exhil- speak, the Mississippi of San Francisco. Important 

Western Press Association 

streets north of it are tributary to that great business 
artery. The highest real estate vahies hold on this 
thoroughfare. The most valuable retail property is 
inside of the triangle formed by Market and Sutter 
streets. The wholesale district is naturally bordering 
along the water front and extending westward. The 
finest residences are in locations commanding marine 
and park views. 

The opening of the Palace Hotel on Market street 
will be the inauguration of a new era for the city. At 
that time, the general situation will be practically nor- 
mal. Then we shall have passed completely out of 
the period when we felt the effects of the fire. Busi- 
ness men will not only be thoroughly reestablished in 

valuation for wholesale business property. St. Louis, 
Chicago and Pittsburg, exceeding in that respect. Los 
Angeles in that respect has valuation at $1,500.00; 
Oakland, $1,000; Portland, Ore., $1,000; Seattle, 
$1,500; Spokane, $1,000. 

In the highest front foot valuation for residence 
property, this city comes fourth ovit of the nineteen 
large cities. Boston, Washington and Chicago exceed 
her. This particular valuation in Los Angeles is 
$400.00; Oakland, $250.00; Portland, Ore., $150.00; 
Seattle, $300.00; Spokane, $200.00. 

Statistics are not so very interesting, but let us look 
at the value of some of the productions of the State, 
all of which are a commercial feeder to San Francisco. 

San Francisco's 
New Emporium, 

their old quarters, but in their old prosperity. 

Bankers and realty brokers who have watched 
closely the trend of real estate prices per front foot in 
San Francisco since the fire, April i8th, 1906, state 
that in their opinion the highest valuation per front 
foot for retail business property is $10,000.00, and for 
wholesale business property, $3,500.00. The highest 
valuation per front foot for residence property is 
$1,000. Out of nineteen large cities in the country, 
New York excepted, San Francisco is therefore fifth 
in rank in per front foot valuation for retail business 
property. Chicago stands first with valuation of $27,- 
000.00 ; St. Louis comes second, with $26,600.00 ; Bos- 
ton third, with $24,000.00; Pittsburg fourth, with 
$20,000.00. Seattle's valuation is $4,500 ; Los Angeles, 
$7,000; Oakland, $6,000; Portland, Ore., $3,500.00; 
Spokane, $4,000. This city ranks fourth in front foot 

Leading Store 
Market Street 

Probably from agriculture alone $215,000,000 is tlo- 
rived every year, which is a very conservative esti- 
mate. The lumber trade alone brings more than $17.- 
000,000. and what so few men in the Fast realize, the 
manufactures annually anuninl to ;iI)out $400,000,000. 
Mining products show $45,000,000; the oil industry 
millions. There are a great many more elements and 
resources which are hound to make San I'rancisco of 
first importance to tiie world. In everything tliat 
goes to make the city great. San l-ranoisco. crippled 
as she is. has not onlv maintained her prestige hut 
increased the volume of her trade. There has been 
more incjuiry for real estate whether business or resi- 
dential i)roperty, within the past two years from Cali- 
fornia, the Coast Stales and i'".ast. than in twenty 
years put together before the late fire. I""requently we 
hear peojile say when they return to our city to stay, 

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"Thank God we are back in God's country again to 
get a whiff of good, old San Francisco air, and live as 
San Franciscans do." The simple fact is that San 

will seek to fulfill her destiny, preordained by nature, 
by dedicating her matchless harbor and by developing 
her diversified resources for the uses of that com- 

Equipped with Otie Elevators Koshland Building, 104 Market St. Lansburgh & Joseph, Architects 

Showing the Popular Merchants' Inn (Established 1900), A. A. Ranzulo, Prop. — One Block from Ferry 

Francisco is a natural city, with every resource neces- 
sary for maintenance of a very large population, and 
will so remain to the end, and she is bent upon jus- 
tifying the faith of her friends by her great rehabilita- 
tion. So far as human hands can accomplish it, she 

merce and trade which the great ocean at our doors 
requests and demands. 

There is no reason why San Francisco should not, 
during the next five years, double her population and 
become the most attractive real estate center. 

San Francisco 

Financial Center of The Pacific Coast 

ROM far Alaska to Central America, 
and from Montana to the Hawaiias, 
huge industrial midertakings are 
financed by San Francisco. 

San Francisco is the financial center 
of the Pacific Coast. The metropolis 
supplies money to move the vast crops of the Sacra- 
mento and the San Joaquin, to care for the seventy 

vestments, which would yield a sure and reasonable 
rate of interest. At the time of the fire the absolute de- 
struction of some $350,000,000 worth of property 
created a loss felt in the money markets of the Avorld. 
It was not as if this wealth had been loaned. It had 
actually been swept out of existence. The only world- 
wide panic which culminated in the fall of 1907, also 
created a money demand in San Francisco, as it did 

Bank of California 
Corner California and Sansome Streets 

Bliss S- Favillc, .Irchilcils 

odd million dollars of fruit annually harvested in the 
Golden State, and to keep the arteries of trade sup- 
plied with currency which is, as it were, its life 

San Francisco is as naturally the center of finance as 
it is of trade. Indeed, the two situations are interde- 
pendent. Money naturally and economically flows to 
the centers of commercial activity. Up to the time of 
the great fire in 1906, the balance of trade was so 
greatly in favor of the Golden State that its chief 
metropolis had always idle capital awaiting sound in- 

throughout the United States. Yet, despite the fact 
that the two events followed one another so closely in 
San Francisco, the banks of the metropolis came 
through with flying colors, a rare tribute to the con- 
servative maimer in which they are managed, and a 
testimonial of the fact that such stupendous loss as that 
occasioned by the great fire was but a temporary finan- 
cial check in the face of the troiuenilous material 
advancement of the Pacific Coast, whose increasing 
prosperity is represented in the condition of the banks 
of its metropolis. 

Western Press Association 

Equipped tvitli Olis Elevators 

First National Bank Building 
Corner Post and Montgomery Streets 

D. H. Buniliain & Co., Architects 


Western Press Association 

There can be no surer axiom than this : That back 
of the banks He the producing mines, the producing 
oil wells, the dairy farms, the orchards, the grain fields 
and the commerce by land and by sea. The entire loss 
suffered by San Francisco in 1906 was less than two- 
thirds of the State's export production in that year, and 
not more than one-half of its production for 1909. So 
it is that the banks of San Francisco reflect, as banks 
do everywhere, the material condition of the people. 
And the banks of the metropolis reflect not only the 
condition of the people of San Francisco, but they re- 
flect the commercial advance of San Francisco and the 
whole Pacific Coast, because San Francisco is the 
financial center of the coast. Through San Francisco 
the business of the coast is largely cleared. 

Bearing these facts in mind it is easy to compre- 
hend the stability of San Francisco's financial insti- 
tutions. They represent the stability of the assured 
production and of the certain advance of a great new 
country. In the interior the country banks bear an 
intimate connection with San Francisco. And just as 
the coast is, in a large measure, independent of the 
rest of the country, so the banks of San Francisco are 
correspondingly independent, though none of course, 
could reasonably argue that any financial center in the 
United States was absolutely independent of any 

A comparison of the total resources and liabilities of 
San Francisco's banks with those of banks elsewhere 
in the State, establishes the conclusion which would 
logically be drawn from the commercial position oc- 
cupied by this city. According to the annual report of 
the State Board of Trade for the close of 1908, as re- 
ported to the State Bank Commissioners, the total re- 
sources and liabilities of the commercial banks of San 
Francisco at the close of the year were $116,096,094.80. 
Those of Los Angeles were $17,899,273.18; those of 
Oakland were $4,128,166.97, and those of the entire 
interior of the State were $129,229,506.28. Compared 
with the wealth elsewhere in the State, the total re- 
sources and liabilities of the savings banks of San 
Francisco far exceed all others. The total resources of 
San Francisco's savings banks were $150,876,046.63. 
Those of the Los Angeles savings banks were $38,348,- 
478.65. Those of Oakland were $34,731,021.85, and 
those of the entire interior of the State, with the cities 
named excluded, were $51,431,886.77. In other words 
the resources of San Francisco's savings banks arc 
three times as great as the resources of the savings 
banks of the interior of the State, Oakland and Los 
Angeles being excepted, and are almost 120 per cenl 
greater than the rest of the State including Oakland 
and Los Angeles. 

The huge financial in,stitutions of San Francisco arc 
peculiarly safeguarded. A co-operative spirit for 
mutual protection and advancement exists among 
them to an exceptional degree. The clearing house is 
a tower of .strength, and its afi^airs are administered 

Metropolis Bank Building 
Market and New Montgomery Streets 

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Equipped with Otis Elevators 

Crocker Building 
Headquarters of the Crocker National Bank 
Corner Market, Post and Montgomery Streets 

Western Press Association 

with such extreme conservatism as to gain the appro- 
bation of the most responsible and cautious financiers 
as well as that of the lay public. In addition to con- 
ducting the most rigid investigations by the State 
Bank Commission, the banks themselves in their co- 
operative capacity, provide an additional safeguard in 
the appointment of a high-salaried and thoroughly 
well-known and responsible banker to constantly keep 
informed of the condition of their various members. 

The banks of San Francisco have played a pecu- 
liarly important part in the upbuilding of the city and 
the commonwealth. Great institutions like the San 
Francisco Savings Union, the Hibernia, the Bank of 
California, represent the confidence inspired among 
the community by years of financial and moral integ- 
rity. The Great Hibernia, with its thousands of de- 
positors, its extreme conservatism, is as historic an in- 
stitution in California as any of which the common- 
wealth boasts. The Wells-Fargo, Nevada National 
and the Union Trust are synonomous in the public 
mind with the vast wealth, the foresight, and the wise 
conservatism which has given the Hellmans, Mr. I. W. 
Hellman Sr., and I. W. Hellman Jr., a position in the 
world of finance which is recognized in New York 
and the Eastern cities as it is upon the Pacific Coast. 
Back of the great First National Bank stands the 
vast fortune of the Spreckels'. This bank with the 
First Federal Trust Company occupies its magnificent 
new building on Montgomery street opposite the Union 
Trust. Almost opposite these three great institutions, 
on Market street, is the fine Metropolis Bank Building 
which in its basement possesses one of the finest safe 
deposit vaults in the West. Although one of the more 
recent of the large banks of San Francisco, the 
Metropolis does a huge business and is a powerful 
institution. Another great bank building on Market 
street is the huge Humboldt Bank Building which 
represents the most advanced improvements in a 
modern city skyscraper. The Humboldt Bank is a 
great and conservative institution, the high building 
which was built by it and the ground floor of which it 
occupies is a testimonial on the part of the directors 
of their g'reat faith in this city. 

It would be impossible to mention all the banks of 
San Francisco in the space a.t our disposal. Suffice 
that not only in their financial positions but as well in 
the handsome new buildings which they occupy, the 
banks of San Francisco lend to this city a peculiarly 
and distinctively metropolitan touch. 

It rnay be said, furthermore, that as conservators of 
wealth the banks of this metropolis reflect the pros- 
perity and enterprise of the people of the Golden State. 
It may not be generally known that California stands 
first among the States and countries of the world in 
wealth per capita of her population. Though this State 

is, as yet, low in the list as regards population, she 
has less debt per capita than any of her wealthier 
sister States. This condition is, naturally, reflected by 
her banks. The following table reveals California's 
amazing prosperity and it will no doubt be as great a 
surprise to many leading bankers as it will be to 
laymen : 

Total Wealth 


Per Capita 

Public and Private 

Per Capita 

in 1902 

California . . . .$ 



$ 9-71 

New York. . . . 




Pennsylvania . 








Massachusetts . 








United States. . 




U't'd Kingdom 








Humboldt Savings Bank Building 
Market Between Third and Fourth Streets 


San Francisco National Bank Building 
California and Leidesdorff Streets 

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San Francisco Savings Union Building 
Corner Grant Avenue, O'Farrell Street and Bagley Place 

Western Press Association 

JJ^csfcni Press Association 

Grant Building 
Corner Market and Seventh Streets 

W estern Press Association 

Equipped with Otis Elevators Albert Pissis, Architect 

Mutual Savings Bank Building 
Market, near Kearny Street 

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Western Press Association 

The German Savings and Loan Society 
California Street, between Kearny and Montgomery Streets 

San Francisco 

With The Newest and Finest Hotels In The World 

By MARTIAL DAVOUST, Manager Pacific Coast Hotel Gazette 

AN FRANCISCO has the sparkle 
and gaiety of New York and Paris. 
Since the early days the City by the 
Golden Gate has been noted for its 
great hotels and cafes, where one 
may order the most elaborate menus 

known to the world's chefs. 

Palace, or at the Grand, business affairs of national 
importance were consummated. 

The cafes, too, were the rendezvous for spirits no 
less ambitious. In the old Italian quarter, in the 
Spanish, and in the French restaurants, the literary 
and artistic men of the day met together. Robert 
Louis Stevenson, Rudyard Kipling, Charles A\'ar- 

Fairmont Hotel 

A'.i'i/ /?r,>i., Architccis 

In the gold bonanza days, and later, the great 
hotels were the rendezvous of the most famous fig- 
ures in the West. Here foregathered Collis P. 
Huntington, John Mackay, James Flood, George 
Hearst, Leland Stanford, the Sutros and other not- 
able men who took a part in the formative industrial 
effort of the Pacific Coast empire State. Often at 
the noon-hour, at the old Baldwin Hotel, at the 

rcn Stoddard, and olhors, and later. I'ranU Norris, 
Jack London and other writers sought charactors 
for their books and passed liours in these restaurants. 

The good old days have gix cn place to tlie better 
days of today. In the passing of the old land- 
marks, once so dear to tlie hearts of San iManois- 
cans, there have si)rung up new editices winch chal- 
lenge the world. 

Terrace and Gardens 
Fairmont Hotel 

Blue and Gold Ball Room 
Fairmont Hotel 

Western Press Association 

In its magnificent hotels, more than in any 
one feature, San Francisco today proclaims itself 
a cosmopolitan city. The new hospices have about 
them all the glamor and the romance of the old 
hotels ; in material ways they hold all the features 
of the old hotels and more, too ; they embrace all 
the menus of the old restaurants and they are, in 

Pacific Coast metropolis, as they had done for a 
generation and a half preceding. Forthwith plans 
were made. Architects were engaged to pronounce 
the most important plan and the safest construc- 
tion. The great furnishing houses were awarded 
contracts to produce the latest devices and ecjuip- 
ment in furnishing a modern hotel. In a word. 

Equipped with Otis Elevators New Palace 

every respect, in architecture, in comfort, in spa- 
ciousness, in convenience, as far ahead of the hotels 
of the old days as the Overland Limited is an ad- 
vance upon the stage coach. 

No city in the world has as many new and hand- 
somely furnished hotels as San Francisco. When 
the big fire had burned itself Out three years ago, 
it was, of course, observed that new hotels were 
immediately demanded to accommodate the thous- 
ands of visitors who daily flock in and out of the 

Hotel Tliro-.vhiitigi- S' Li: in>:sli'n. .hcliitA^ts 

during the past three years there have been built 
in San Francisco a luimber of hotels which, in their 
design, construction, and e(|uipment. comprise all 
that the experience of hotel proprietors in the past, 
and all that the advance of the times declares to be 
the most essential and up-to-date features in the 
hospices of a great city. 

Everybody, of course, knows of the old Talace 
Hotel. In its day it was the most famous luvstclry 
in the West. But, behold, a new Palace, occupying 

Western Press Association 

Western Press Association 

the same site upon Alarket street ! It is an infinitely 
finer edifice, from a structural view point, more im- 
posing architecturally ; and, when it is finished, with 
the half million dollars' worth of furnishing now 
being purchased, it will be more luxurious and 
more home-like than was the famous old Palace of 
San Francisco's earlier history. 

Everyone, too, knows of the great St. Francis, 
the huge modern hotel which faces Union Square, 
San Francisco. Although badly gutted by the holo- 
caust, the superb building survived both flames and 
earthquakes. Magnificently refitted and equipped, 

world. The Fairmont is always thronged with 
notables as well as with hundreds who are in the 
city on business and pleasure. When this huge 
building was opened to the public it marked an 
epoch in the history of San Francisco. 

The Argonaut Hotel, on Fourth street, near 
Market, was built by the California Society of Pio- 
neers. A large expenditure was put into this big. 
handsome hotel, and today it is one of the most 
comfortable as well as luxurious and up-to-date 
hotels in the West. Being located in the very heart 
of San Francisco, it is a most convenient stopping 

View of Main Lobby, Argonaut Hotel 

the St. Francis today is one of the show spots of 
San Francisco. 

Perhaps the most commanding hotel in the world 
is the great Fairmont, situated upon the crest of 
Nob Hill ; its massive marble sides and huge artistic 
proportions render it the most conspicuous building 
in San Francisco. The great Fairmont Hotel is 
visible to ships entering by the Golden Gate ; it can 
be seen from Oakland, Berkeley and Alameda, and 
from the cities south of San Francisco. The in- 
terior of the great building is more splendid than 
an Oriental palace. Within a very short distance 
from the heart of San Francisco, the Fairmont yet 
possesses the attraction of giving one the finest 
view to be had from any great modern hotel in the 

place for all those who have business to transact 
in the immediate shopping and business districts. 
To the rear of the .Vrgonaut is the huiUling si ill 
occupied by the California Society of Pioneers. In 
the Society, which has 800 members, are still a 
number of the famous old forty-niners, many of 
whom achieved great wealth and distinction during 
the great days of 1849 and the early fifties. The 
magnificent Argonaut Hotel which they have built 
is their contribution toward a greater San i">an- 
cisco, and it is certainly a wise and lietitting 

Among all the downtown hotels of San Francisco 
none is more esteemed than the beautiful and spa- 

Western Press Association 

cious Hotel Manx at Powell and O'Farrell streets. 
Its location is such that it appeals with equal force 
to tourists and visiting business men as well as to 
residents of San Francisco. Conveniently situated 
close to the heart of the city's most fashionable 
shopping district and within the business center of 
the city, it affords the visitor the opportunity to 
attend to pressing affairs, to go sight-seeing or to 
go shopping with a minimum of expense and effort. 

the fact that neither expense nor artistic talent was 
spared in its building. As a consequence its interior 
is as attractive as its exterior is inviting. Its white 
pressed fire brick front and large entrance way give 
it a peculiar distinction. 

The culinary of the Hotel INIanx is unsurpassed. 
The Manx stands easily in the forefront of the 
great hotels of the West. It is one, too, which is 
contributing to the upbuilding of San Francisco by 

• • • 

f 1 1 JIP^ 

Clias. A. Stc'tcart, Proprietor 

Hotel Stewart 
Geary Street, near Powell Street 

Yet, at the same time, Hotel Manx^ presents a large 
measure of seclusion and it is within a quarter of 
a block of Union Square, a notable park in San 

In appearance and equipment the Hotel Manx 
expresses the last word in the construction and out- 
fitting of the modern hotel. The Hotel Manx is 
thoroughly fireproof and is provided with every de- 
tail that will administer to the comfort and enjoy- 
ment of its guests. Its architecture is expressive of 

re-establishing on a larger and finer scale the repu- 
tation this city bore for its hotels prior to the great 

The Stewart Hotel at 353 Geary street in this 
city is one of the finest of the new hotels that have 
arisen since the big fire in 1906. The Stewart is 
under the m^agement of its proprietor, Mr. 
Charles A. Stewart, who is one of the notable mem- 
bers of the hotel fraternity in the \\'est. Though he 
entered his profession in a small way, by unsur- 

Western Press Association 

Western Press Association 

V>^hite and Gold Room 
Hotel St. Francis 

Electric Grill 
Hotel St. Francis 

W estern Press Association 

passed management, Mr. Stewart has built up a 
great clientele and a magnificent property. Today 
both financially and in the business and commercial 
world Mr. Stewart is accounted one of the foremost 
citizens of the Pacific Coast metropolis. 

In appearance and furnishings the Stewart Hotel 
combines all the luxuries and conveniences that go 
to make up the modern twentieth century hotel. Its 
grill is unsurpassed and is sought daily by hun- 
dreds of the city's leading business men. At first 
glance the exterior of .the Stewart Hotel reveals the 
care and capital devoted to its construction, and 
when the guest is assigned to his apartments he 

among the best known of the important hotels of the 
Pacific Coast. It is as great a favorite with tourists 
and traveling business men as it is with families 
living near San Francisco. 

A resume of the hotels of San Francisco would 
be incomplete did it fail to mention the popular 
Golden West Hotel at the corner of Powell and 
Ellis streets. To those who love the city by the 
Golden Gate no name could be more expressi^'e 
than the "Golden W est," and the thoroughly ap- 
pointed, modern, and comfortable hotel which bears 
the distinction of this name more than fulfills the 
promise which is implied. The Golden West Hotel 

St. Francis Hotel 
Union Square 

finds that to the minutest details his anticipations 
have been more than realized. The Stewart is 
strictly fireproof, and its convenience to the busi- 
ness, financial and shopping centers of San Fran- 
cisco renders it a favorite stopping place for busy 
business men and for tourists. 

The Hotel Jefiferson at 848 Gough street, San 
"Francisco, is another of the great modern hospices 
of the metropolis that has contributed to the popu- 
larity of this city with the traveling public. On the 
Jefferson's registers you will find the names of 
notable people from every part of the world and 
you will find that many of San Francisco's foremost 
men make it their rendezvous. The furnishings, 
cuisine, and management of this great, up-to-date, 
fireproof hotel are unsurpassed. The Jefferson is 

could have no better location nor could its hand- 
some appointments contribute a greater degree of 
comfort and .happiness to its guests. As one of the 
leading hotels of San Francisco it is not only a 
great favorite with people from the Fast, but with 
the California public as well. The management of 
the (lolden West Hotel is unsurpassed. 

The Hotel Stanford, too, is very popular and 
much favored by hundreds of people who live in 
near-by cities, w'ho find in it a convenient stopping 
place when their ljusinoss or ])leasure constrains 
them to stay in the cit}- a few additional days. The 
Stanford is popular, too. with Eastern people and 
with tourists. 

The Hotel Cadillac is another of the modern hos- 
pices which bid fair to pcr]Hnuate in this city all 

Western Press Association 

Hotel Argonaut 
Fourth Street, Near Market 

A. Louderback, Owner Hotel Cadillac 

N. E. Corner Eddy and Leavenworth Streets 

Western Press Association 

the splendid traditions of its past. Here, at the 
Cadillac gather the famous raconteurs of the present 
dav. the busy business man, the alert railroad man, 
the wealthy mining man of Arizona, Nevada and 
Alaska. Here, too, come visitors from the East, 
and find in the Cadillac a restful home from whence 
they may start forth to view the glories of the re- 
constructed city. 


The new Hotel Belleview, Geary and Leavenworth 
streets, has been completed and is now ready to be 
leased. The Belleview is one of the most modern and 
up-to-date hotel buildings in the city, being fitted with 
every contrivance for the promotion of comfort for 
guests. It is elegantly decorated throughout, the 
large dining-room being especially beautiful. It is 
considered that the hotel man who gets this hotel will 
be very fortunate. 


The Continental Hotel, Ellis street near Powell, is 
one of the best appointed of the smaller hotels of San 
Francisco, and has been popular and a success from 
its opening day. Being on the corner, the rooms are 
light, airy and well ventilated. The Continental caters 
to mining men, tourists and the general public at 
popular rates. The original Vienna Cafe is operated 
in connection with the hotel. It has one of the best 
locations in San Francisco. Note the location. 

There are also a large number of handsome new 
hotels and apartment houses now in course of con- 
struction. Plans for others are now being drawn, 
which have not yet quite reached the building stage. 
When those that are already projected are completed, 
San Francisco will have more large, handsome, com- 
fortable and luxurious hospices than any city in the 
world, with the possible exception of New York. 
Neither is this all. Being the great gateway to and 
from the Orient, for travelers from all parts of the 
earth, the demand for hotel accommodations will 
steadily increase, and there will consequently be new 
and luxurious hotels going up in San Francisco from 
year to year. Hotel life has become distinctly a fea- 
ture of this generation and will be more so in the 
generation to come. In San Francisco hotels are 
typical of the new home and the new style of living. 
Many men of great wealth are coming to prefer a 
home in a splendid hotel for themselves and families 
to maintaining an independent establishment of their 
own with its cares and difficulties. One reason for 
this is the improbability of being able to secure the 
right kind of help, for good household servants are 
rare and changeable. On the other hand, the able and 
discriminating modern hotel manager is able to com- 
mand the best help, not only because good servants 
of all kinds seem to prefer such places, but he is able 

to pay better wages and require shorter hours than 
commonly falls to the lot of ordinary household help. 
For a lump sum the modern hotel resident pays for the 
best of everything, including service, and is not both- 
ered with details of any kind. 

Of all cities in the country, San Francisco hotel life 
is most representative and cosmopolitan. There are 
quiet, secluded and exclusive hotels for families ; mag- 
nificent and luxurious caravansaries for tourists, travel- 
ers and globe trotters ; great, handsome and commodi- 
ous hotels for commercial travelers and the traveling 
public in general ; hotels which are made favorites by 
State and federal dignitaries ; comfortable and hand- 
some hotels patronized by the country and other trade 
tributary to San Francisco, and the "down-town" 
hotels noted for their grills and popularity with the 
men about town. Several of San Francisco's up-to- 
date hotels combine all these features of popularitv. 
and their lobbies in the evening present a magnificent 
scene of richly dressed princes and nobles from Ori- 
ental countries, men of State and national prominence, 
local millionaires, men of professional distinction, 
society leaders, and beautifully gowned matrons and 

San Francisco hotels are also noted for their social 
features. They are made headquarters by different 
social sets, and balls, teas, banquets and other assem- 
blies are frequent. The immense ball-rooms, the 

Entrance Hotel Fairmont 

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luxurious assembly rooms, the large and small ban- 
quet halls, and small dining-rooms are always in 
demand, and the scene of some brilliant or quiet social 
function. There is scarcely a day in the year that a 
gathering of national or social importance is not fixed 
for some one of the great hotels. 

Chefs of the culinary department of several of the 
most prominent hotels have been picked from among 
the best in the world. They are paid from $5,000 to 
$12,000 a year. Consequently the cuisine is equal and 
in a number of instances superior to the best hotels 

Gate. They are built in that substantial and gen- 
erous manner which is characteristic of a lavish, 
whole-souled, generous and busy people. Today the 
hotels of San Francisco are, as a whole, the most 
modern in the world. In every detail of their con- 
struction, equipment and furnishings they embrace 
all the advances made in hotels during the past gen- 
eration. For this reason, the San Francisco hotels 
are infinitely more comfortable and safer than hotels 
built a decade or two ago. So rapidly has the world 
progressed in the last decade, that an hotel which 



Gus. C. Liirni. j\luiia^(c 

Hotel Manx 

Powell Street, between O'Farrell and Geary Streets 

of New York, London and Paris. This is the gen- 
eral verdict of dilettantes and followers of Epicurus 
in general. The "set-up" of San Francisco hotel and 
high-class restaurant dining and banquet tables has 
become a fine art, and the service is of corresponding 

The future great commerce of the country, it is con- 
ceded, will be between the Pacific Coast and the 
awakening Orient with its millions of population. San 
Francisco hotel growth will, beyond question, keep 
pace with that stupendous trade. 

All in all, the hotels -of San Francisco partake of 
the spirit of this indomitable people by the Golden 

was new and modern some ten or twelve years ago 
would be a little out of date at the present time. 
Indeed, it is difficult to see how the thoroughly fire- 
proof, automatically ventilated hotel of 1909-10 can 
be improved upon. To describe one of these huge 
edifices in all its details would in itself take the 
space necessary for a large book. For so much 
ingenuity and science have been applied to many 
points which may seem trivial, and to some details 
which are perhaps unknown to the general public, 
that the construction and management of an hotel 
may be said to be among the most advanced sciences 
of this highly industrial and scientific age. 

View of Main Lobby, Hotel Manx 

View of Lounging Room, Hotel Manx 

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Office and Lobby Ladies' Waiting Room 

Facing a Beautiful Park 
Corner Turk and Gough Streets 

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Belleview Hotel 
Geary Street, Corner Taylor 

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Golden West Hotel ''■ Plagcmnitn. Prop. 

Corner Powell and Ellis Streets 

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Elmer F. Woodbury, Pres. and Ccii. Manager 

Hotel St. Mark 

Beiij. G. McDougal, Architect 

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Royal Insurance Company's New Building 
Pine and Sansome Streets 

How the Insurance Companies Helped Rebuilt 

San Francisco 

By H. L. HOLLAND, Managing Editor Western Press Association 

STRANGER in San Francisco now 
will marvel at the new city and won- 
der at the enterprise of its citizens. 

But perhaps the fact may not be 
borne vividly upon him that those 
who stood strongest back of the con- 
flagration and did most to supply the property owners 
with funds to rear a city in the midst of desolation 
were the insurance companies. 

There were thirty different fires started at one 
time in April, 1906. They burned 25,000 buildings 
scattered over an area of three thousand acres. There 
were 120 authorized companies which were called 
upon to pay losses from the great fire. There were 
failures of a limited number of smaller insurance 
companies. There were some which advised a meagre 
basis of settlement, and there were some companies 
which withdrew from the State, but the great con- 
cerns which bravely faced the most trying situation in 
the world's history of fire insurance companies, came 
through the crisis with renewed confidence in them- 
selves. Today the people have greater confidence in 
the insurance companies than ever. And to these 
reasons it is probably due that fire insurance not only 
in San Francisco, but in America, is stronger and 
more reliable than ever. 

The task performed by the insurance companies was 
prodigious. The sums that they were called upon to 
pay and which they paid, baffle the imagination. The 
loss in San Francisco's conflagration was approxima- 
tely $350,000,000. Some of the buildings were not 
insured. The amount of insurance written in the 
burned section reached the stupendous total of $235,- 
000,000. All this had been written by companies au- 
thorized to do business in California, except about $6,- 
000,000 which had been placed in companies outside 
the State. 

Within a few months after the fire, records were 
burned and it took a great deal of time to ascertain 
the losses. The vast sum of $ioo,ooQ,ooo had been 
paid by the insurance companies to the property 
owners of San Francisco. Within a year $150,000,000 
had been paid ; and at the present time the losses have 
been settled. Coimting in all insurance companies, 
those who filled their claims to the satisfaction of their 
customers and those who withdrew from the State, the 
amount paid was 85 per cent of the losses, not in- 
cluding whatever salvage there may have been in nu- 
■"iprons cases. 

The task was a gigantic one. The payment of these 
claims more than eciualled the underwriting profit of 
the last fifty years on the part of the insurance com- 
panies doing business in the LTnited States. 

This is easy of computation. The premiums col- 
lected during the last fifty years amount to six billion 
dollars. While the underwriting profit has been about 
3 per cent of the gross premium receipts ; that is the 
underwriting profits of the fire insurance companies 
in the last fifty years have amounted to $180,000,000. 
And this is less, as was stated, than the losses paid by 
the companies for the great San Francisco fire. 

When one considers the magnitude of the San Fran- 
cisco fire, it is evident that history was remade by the 

Schmitt Building 
S. W. Corner Kearny and Bush Streets 

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Balboa Building 

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insurance companies. During the lesser fire in Balti- 
more a few years ago, six companies went out of busi- 
ness forever. By reason of the now historic Chicago 
fire, thirty-two companies forever closed their corpo- 
rate books. But in the San Francisco fire the great dol- 
lar for dollar companies sustained their losses bravely 
and now are in a more stable financial condition than 

Aside from the incalculable confusion resulting from 
the loss of their records, the companies were con- 
fronted with many difficulties. There were, for in- 
stance, many Chinese clients whose records, even 
under the best of auspices were difficult to ascertain. 
There were hundreds of clients who felt that 75 per 
cent would be satisfactory recompense for their losses. 
There were others who were in a hurry to realize 
quickly and the companies assisted these. Even those 
who had been willing to compromise with less were 
paid in full. For the great concerns which instantly 
procla/imed their faith in the city soon made it known 
that they would satisfy all their obligations. 

Today San Francisco faces the future with less dis- 
regard of fires than at any period in its history. The 
modern new buildings throughout the city with their 
huge steel and concrete structures are as fire proof as 
can be devised by human ingenuity. No loophole has 
been left ; no region unguarded in the construction of 
modern sky-scrapers in the metropolis. To add to 
these general precautions, the city will soon be 
equipped with an auxiliary sea water fire system, 
which will render it one of the best protected cities 
ag'ainst fire in the world. 

The insurance men of San Francisco have been 
foremost in the rebuilding of the city. They have 
pointed the way, and today in the new metropolis, 
they can see the ideals for which they stand exem- 

Great concerns like the Fireman's Fund Insurance 
Company, a California company, whose losses were 
the more stupendous because the stockholders them- 
selves suffered, have come from the conflagration big- 
ger and stronger than ever. The Royal Insurance Com- 
pany, limited, one of the most powerful and popular 
companies in the world, played an amazing part in 
rebuilding of the city. This huge concern exem- 
plified its faith in San Francisco by building a huge 
eleven-story marble and brick building at the corner of 
Pine and Sansome streets, San Francisco. The Royal 
Insurance Company is an institution' which bears a 
peculiarly important relation to the civic life of San 
Francisco. Mr. Rolla V. Watt, manager of the com- 
pany here, has for many "years been a leader in the 
local insurance world. He has taken a special interest 
in non-partisan civic afTairs and because of his great 
influence he ranks as one of the strong men in the up- 
building of the metropolis. The Liverpool, London 
and Globe, is another influential company without 
mention of which no article on the insurance situation 

in San Francisco would be complete. The Springfield 
Fire Insurance Company and the Aetna, which is rep- 
resented by Mr. George W. Dornin, a veteran and 
leader in the insurance world of the West, as 
general agent, have played conspicuous parts in 
the great work of rebuilding the city here 
described. Mr. Dornin is known and beloved 
by thousands. His long residence in this city, his 
splendid reputation as one possessing the highest 
standards of integrity, the confidence and respect 
in which he is held in the financial world, and the ex- 
traordinary conscientiousness with which he always 
deals with his clients rendered him a most important 
factor in settling the mazes of difificulties that resulted 
from the great fire in 1906. 

The "big smoke," as the catastrophe of 1906 is now 
jocularly referred to, was the severest possible test 
of the financial solidity and integrity of the greatest 
fiduciary institutions of the new and old worlds, and 
of several home insurance companies. Most of the 
companies omitted to take advantage of offers to com- 
promise on amount of insurance by certificate holders, 
and have paid the amount of insurance in full in each 
individual case. The insurance companies which have 
performed like this are now and will forever con- 
tinue to be "Class A" in the judgment and esteem of 
property owners. While their treasuries may have 
been temporarily depleted by the great conflagration, 
their financial strength has become known the world 
around, and there is in store for them a volume of 
business that will increase ten thousand fold. 

When some of the insurance companies settled their 

New Phelan Building 

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last claim, there was not much left of their original 
capitalization, but they immediately set to work to 
re-establish cash and other resources, which was made 
easier by the solid confidence among the property 
owners of the world they had secured for themselves 
by settling, all and singular, the claims against them 
resulting from one of the greatest calamities of all 

The excavation of two immense reservoirs of rein- 
forced concrete by the city on Twin Peaks, at an ele- 
vation of 700 feet, with a capacity of millions of gal- 
lons of water, for fire protection, will be made at the 
suggestion of the underwriters, and will provide a 
more than ample supply of water for fire protection 
for years to come. 

The Butler Building 
Stockton and Geary Streets 

Rcid Bros., Archill-its 

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Otis Elevators in Flood Building 

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Equipped with Otis Elevators 

The Rose Building 
Sutter, Near Kearny Street 

Kcid Bros., 


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Landry C. Babin Co. Building, Real Estate 
423 Kearny Street 

Crim Ar- .SV.>/f. .h,hili\-ts 

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W. W. Montague & Co.'s New Building, 557 Market Street 

W. P. Fuller & Co.'s New Building, Paints and Oils, 301 Mission Street 

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Jewelers' Building 
Post Street, Between Kearny and Grant Avenue 

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New Poodle Dog Restaurant 
Post and Polk Streets 

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MustO Building "'»'• Mooscr, Architect. Union Trust BIdg. 

Grant Avenue, Between Post and Geary Streets 

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Chronicle Building 
Offices of the S. F. "Chronicle" 

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Wells Fargo Express Co. Building 
Mission Street, Corner Second 

Winchester Hotel 
Third Street, Near Market 

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Interior View of Main Post Office 

San Francisco the City of Courage 


HEN the history of San Francisco 
shall be written there will stand out 
pre-eminent that short space of time 
which has elapsed since that fateful 
i8th of April, 1906. A short three 
years so crowded with events of pub- 
lic interest and of public policy — so pregnant with 
those activities and those material results which 
make it manifest to all that the destinv of the met- 

The nightmare of catastrophe has vanished. A 
metropolis has been reborn to greater magnificence 
and greater importance. The old landmarks have 
disappeared — the mile-stones of progress and devel- 
opment have passed by us with such rapidity that 
the mental picture of what has been is becoming 
more dimly outlined day by day as it is supplanted 
by the more material panorama of a most modern, 
most beautiful citv of well res;ulated massive struc- 

Museum, Golden Gate Park 

ropolis of the Pacific is determined by factors more 
potent than could be influenced even by a calamity 
calculated to bid the world pause end contemplate 
the destruction wrought by a conflagration which 
gnawed at the very vitals of municipal existence. 

The stupendous work- of clearing away the ruin's 
was accomplished in an incredibly short space of 
time and today, where but a short time ago, square 
miles of smouldering debris met the eye, proud, 
noble buildings rear their majestic heads as monu- 
ments to the indomitable courage of San Francisco's 
men and women. 

tures of steel and masonry. Memory plays us 
traitor in this bewildering change from utter chaos 
to architectural beauty and utility. With scores of 
buildings exemplifying all that stability can de- 
mand and art hope for — with buildings of which 
the Flood, Fairmont, Palace, St. Francis, First Na- 
tional, White House and many others too numerous 
to mention are fair examples, the business portion 
of the city has come into its own again and teems 
with the activity associated with a healthy state 
of trade and commerce, stimulated by the assurance 
of a future so full of promise of prosperity. 

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Wine Press Fountain, Golden Gate Park 

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Famous Bismarck Cafe 
Corner Market and Fourth Streets 

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Stow Lake, Golden Gate Park 

1. Chain O' Lakes, Drake Cross in Middle Distance 

2. Chain O' Lakes 

3. Donkey Drive, Children's Playground 

4. Lilies and Palms 

1. Lick Monument 

2. Starr King Monument 

3. Garfield Statue 

4. Dewey Victory Column 

5. Robert Louis Stevenson Memorial 

Schools and Churches of San Francisco 

By JAMES C. KERY, Western Press Association 

HE first historic building in San Fran- 
cisco was a church. It is the venerable 
Mission Dolores, still standing at 
Sixteenth and Dolores Streets in this 
city, and built in the historic year 1776. 
After a lapse of one hundred and 
thirty-three years, this beautiful edifice, built by the 
humble JNIission Indians under the direction of the 

provide instruction for the young; and, whatever law- 
lessness there may have been committed, it was not 
by the steady residents but rather by the wandering 
characters of the earth, floating hither and thither like 
the flotsam and jetsam, who would as lief steal a man's 
horse or cut his throat as eat their breakfast in the 

Today, San Francisco is notable ft r its schools and 

Mission Dolores, San Francisco 

kindly Franciscan priests, today stands as imposing 
in its simple architecture, and despite its small size, as 
any of the huge skyscrapers that now tower up in 
the down-town portion of the city less than a mile 

The. Mission Dolores Church was, at the time it 
was built, both a school and a church. Here came the 
simple Indians from miles around, to receive spiritual 
instruction and also tutelage from the Franciscan 
padres. Here, too, came the children of the Gringo 
settlers of that day. Founded in this spirit, San Fran- 
cisco has always been essentially a city of schools and 
churches ; even in the days of the g-old excitement of 
1849, many churches and also schools there were to 

churches. Its public school system is especially ad- 
vanced and offers splendid facilities for the education 
of the young. A large bond issue has recently been 
provided for, to be used in the construction and equip- 
ment of new school buildings. A pleasing feature of 
the public«6chool system of San Francisco is the chance 
it affords a boy or girl to specialize, and also the 
opportunity it gives to a working boy or girl to get 
an education outside the hours of their work. Schools 
like the Humboldt Xight School afford the boy or girl 
who is working during the day the opportunity to re- 
ceive an education, and some of the graduates of this 
school have proved most successful in the race of life. 
The Polytechnic High School evidences another phase 


IVesterii Press Association 

of this specialization afforded children in the public 
schools. This school will shortly be greatly improved, 
and the boy or girl who goes through it will receive 
a splendid practical education. He or she may study 
almost everything, from chemistry to wood-working. 
The Girls' High School gives another evidence of the 
advanced position San Francisco has assumed in the 
creation of her public school system. One may here 
see probably more pretty girls in a single building 
than anywhere else in the country. It is notable that 
the San Francisco girl, owing to the mild yet stimulat- 
ing climate, has rosy cheeks, a good complexion, and 
the bright eyes of perfect health. This institution is 
conducted upon practical lines, and the students are 
instructed in many things aside from the strict cur- 
riculum that are of the greatest advantage to them 
in their after lives. 

The common schools of San Francisco are manned 
by more than eleven hundred teachers. From the in- 
ception of the general school system during the early 
days, San Francisco has always been regarded as 
probably the most advanced city in the United States 
in the administration of its public schools. President 
Joseph O'Connor of the Board of Education, and 
other members, have devoted their lives to the study 
of education and the administration of public schools, 
and have traveled in both this and foreign countries 
to gain the best ideas on the subject. Although many 
of the handsome school edifices were burned down 
during the great fire, and not all of them have been 
replaced, yet the school children are now comfortably 
accommodated, and, with the new school buildings 
planned and under way, the city's schools will be as 
well housed as any schools in the country. 

Aside from the public schools of San Francisco, 
attention must also be called to the excellent sy.stem of 
parochial schools. The Catholic Church, especially, 
conducts in San Francisco parochial schools not sur- 
passed anywhere in the world. These schools conduct 
every line of education from a primary to a high 
school education, and even furnish the most advanced 
collegiate courses for young men and women. Be- 
sides these parochial schools, there is a large number 
of charitable schools where orphan boys and girls, half 
orphans and little unfortunates are helped and main- 
tained and taught some useful occupation, so that, 
upon graduation, they can support themselves. Per- 
haps the most unique and interesting school of a 
practical nature in the United States is that main- 
tained by the Rev. Father D. O. Crowley, and known 
as the Youths' Directory. Boys graduating from this 
school go to the Boys' x^gricultural Farm at Ruther- 
ford, California, and here they are taught how to milk 
a cow, how to raise corn, and all the practical steps 
of farming, so that when they are turned out they 
are thorough, experienced and scientific young farmers, 

1. The Conservatory, Golden Gate Park 

2. Rustic Bridge and Shady Walk 

3. The Wine Press Fountain 

4. Rustic Bridge, Chain C Lakes 

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Residence of W. G. Irwin Kcui Bros.. . (-. /nV.-, /,< 

Washington and Laguna Streets 

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Residence of Mrs. Eleanor Martin 
2040 Broadway 

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Entrance Gate of Presidio Terrace 

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Residence District, Jackson and Octavia Streets 

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Residence of J. J. Mack 
N. E. Corner of Scott and Pacific Avenue 

Our New Oriental City — Veritable Fairy Palaces 
Filled with the Choicest Treasures of the Orient 


AN Francisco enjoys the unique dis- 
tinction of being" the one spot in the 
Occidental world where the traveler 
may feast his senses on all the treas- 
ures of the Orient with none of the 
hardships and worries incidental to 
travel in a fierce tropical climate, not to mention the 
most primitive facilities for transportation. San Fran- 
cisco's new Chinatown is so much more beautiful, 

which the united press of San Francisco declared could 
never be resuscitated. And every American citizen 
realizes how much these quiet, industrious people have 
done for the commerce of Greater San Francisco. 

The new Chinatown-beautiful is simply a revelation 
to the Eastern tourist who has the least modicum of 
artistic taste or appreciation of things beautiful. Let 
him take his stand, say at the corner of Dupont and 
California, and take in the fascinating vista down the 

fCOHL BLDG' 5.f.,^f;fL.j 

Oriental Architecture 

artistic, and so much more emphatically Oriental, that 
the old Chinatown, the destruction of which great 
writers and artists have wept over for two years, is 
not worthy to be mentioned in the same breath. 

Greater San Francisco may well be proud of its new 
Chinatown, and well may. she write it down as one of 
her most valued assets, for it is the one distinguishing 
mark which proclaims her different from any other 
great city in the whole civilized world. And the 
Chinese residents of the city are certainly deserving 
of unstinted praise for the pluck and courage they have 
shown in the rehabilitation of their particular quarter, 

former street as far as Pacific ; he will enjoy a view 
which for fantastic. Oriental architecture and color 
scheme cannot be duplicated in the wide world, not 
even in the«Orient, for the reason that in that interest- 
ing country the contrasts are entirely too pronounced, 
and a magnificent palace is frequently surrounded by 
dozens of ordinary shacks and mat sheds. Let him 
take his first view any bright, sunny day, then let 
him return at dark and witness the wonderful trans- 
formation when the hundreds of thousands of electric 
lights bathe the streets and fagades of the wildly fan- 

tastic buildings in a blaze of glory as bright as midday. 

To the intelligent observer the question naturally 
suggests itself : Who is responsible for this wonderful 
accomplishment? The thing never occurred by mere 
accident, nor could it possibly have been the throwing 

Western Press Association 

For the edification of our readers here is a brief 
history of the rehabilitation of San Francisco's China- 
town, and how it came about that the idea of Oriental 
architecture and coloring was suggested and carried 

Chinese Six Company's Building 
W. Side of Commercial Street, Between Kearny and Dupont Streets 

together of the ideas of hundreds of builders, for 
there is every evidence that the scheme of architecture 
and color must have originated in some master-mind ; 
that some individual must have created the model that 
others might follow his example, thus completing the 
scheme as we see it today. 

Inimcdialcly after the destruction oi the city by the 
great fire of April. 1906, Look Tin ICli, who had been 
the general manager of the original Sing Cliong 
Hazaar at the corner of Dupont and California Streets, 
where the magnificent new bazaar now stands, began 
laying plans for the erection of a new structure on 

Western Press Association 

lines far more ambitious than had ever before been 
dreamed of by the Chinese residents of the old days. 
Look Tin Eli knew what he wanted, but he also 
realized that the project was far too heavy for one man 
to even attempt ; he realized that an immense amount 
of capital would be necessary to successfully accom- 
plish his dream. He also knew very well where the 
capital might be found. 

He knew of the untold billions of hidden wealth that 
lay rusting in the secret vaults of the merchant princes 
in China, and he determined to submit his plans and 

Here was the chance for Look Tin Eli to carry out 
his plan of an ideal Oriental city, for he was confident 
that once he had set the pace, others must follow suit. 
The result speaks for itself, and those of our own 
people who have a love for the beautiful, may thank 
Loo Koon Tong, Loo Chuck Wan and Look Tin Eli 
of the Sing Chong Bazaar for their Chinatown- 

The Sing Chong Bazaar, on the corner of Dupont 
and California Streets, stands today the most magnifi- 
cent treasure house for Oriental coods and works of 

% ■ 
^^^^^ !^ 



Sing Chong Co., Inc., Building, Chinese and Japanese Bazaar 
N. W. Corner California and Dupont Streets 

ideas to a certain millionaire of his acquaintance of 
Hong Kong and Canton, Loo Koon Tong, who has 
associated with him in his many ventures his son, Loo 
Chuck Wan. As soon as the project was fully ex- 
plained to these two gentlemen •they immediately 
inforn^ied Look Tin Eli that his proposition was ac- 
cepted, and that they stood ready to furnish all the 
capital necessary to the "extent of three million dollars. 
His one stipulation was that his son, Loo Chuck Wan, 
was to be made associate manager of the firm, and 
that the whole scheme be incorporated vmder the laws 
of the State of California. This was consummated as 
soon as the plans of the architect were drawn in the 

art in the world. The concern is capitalized for two 
hundred thousand dollars, and carries a stock valued 
at fully three hundred and fifty thousand, with addi- 
tional goods ordered that will cost over half a million 
real American dollars. What other association of 
three meg can boast of having done more for the 
commerce of Greater San Francisco. 

Elsewhere in Chinatown are other splendid Oriental 
bazaars and business houses. At any hour of the day 
or evening admiring tourists, travelers and spectators 
and buyers in general may be seen before their beauti- 
ful show-windows, and inspecting the rich, rare and 
original curios, silks and other art treasures of China 
and Japan. 

Western Press Association 

Sing Fat & Co.'s Building, Chinese and Japanese Bazaar 
S. W. Corner California and Dupont Streets 

San Francisco's New Street Railways 

By E. C. GOSS, S. F. Evening Post 

EFORE the embers had cooled or the 
flames died away in San Francisco's 
great fire of three years ago, street 
cars started running in the burned 
districts, and a work of reconstruction 
had been begun which has resulted in 
giving this city the most modern street car equipment 
in the country. 

flames on the first morning of the fire, organized the 
carmen into a well-directed regiment, patrolled the 
city, brought in probably the first food supplies to 
hungry people, which it fed by thousands, and rushed 
the work of reconstruction with tremendous gangs of 
laborers, so that the basic portions of the existing 
system had been completed before the foundations of 
some of the large new business blocks now standing 

Erected by Citizens of San Francisco in Honor 

The company which suf¥ered the greatest loss was 
the United Railroads which, with the exception of 
two small cable lines, comprises the entire street car 
transportation of San Francisco. While the loss of 
the United Railroads was greater than that of any 
other corporation, its officials started to fight the 

of the California Volunteers, Spanish- American War 

in San Francisco had even been laid. In fact, when a 
great many people were wondering when the city 
might be rebuilt and speculating as to whether it 
would take ten, fifteen or twenty years, and whether 
investments would pay, the United Railroads went 
ahead with prodigious energy and expended millions 

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U'^esteni Press Association 

of dollars in the installation of one of the finest street 
car systems in the United States. 

Shortly after the fire there were at one time as many 
as from five thousand to seven thousand men employed 
in track work. The huge concrete foundations of the 
old cable systems were blasted ; the streets often were 
filled up to a depth of from three to six feet, where 
they had fallen below the level of the curb ; orders for 
new cars, which had been telegraphed to Eastern 
street car manufacturers before the fire had ceased, 
were rushed night and day ; rails were shipped as fast 
as the foundries could supply them : ties were brought 
in special chartered steamers, and a work that has no 
parallel in the history of street car construction was 
cairied to a successful issue. 

It is estimated that the sum expended by the United 
Railroads in tracks and equipment since the fire is in 
excess of fifteen million dollars and other expenditures 
it is said carry the total far above this amount. The 
actual loss sitfifered by the company at the time of the 
big fire has been estimated at ten millions, or even 
more. These estimates, of course, are merely of¥hand 
estimates, not coming officially from the company, for 
in the nature of so gigantic and many-sided an enter- 
prise, definite figures are impracticable if not im- 
possible. In any event, both the losses and expendi- 
tures were enormous, and the latter were applied 
without stint at a time when money was scarce and 
at a premium and when the United Railroads was in 
receipt of almost no revenues, comparatively speaking, 
from the operation of its cars. In fact, after the fire 
the company carried passengers free for as long a 
time as it was permitted by the committees which 
were then in charge of the actual though not official 
direction of affairs in San Francisco. 

Today, and thanks to energy, money and good man- 
agement on the part of the United Railroads, San 
Francisco has a system of surface street cars unex- 
celled in the world. There are over 250 miles of 
trackag'e in the city, and the cars — with the exception 
of a few saved from the fire — are all new cars, and 
were purchased by the company at a cost aggregating 
almost two million dollars. The rails on the main 
thoroughfares are the heaviest and most expensive 
that are made and will easily stand the wear and tear 
of a generation of traffic. The rails of the lesser 
thoroughfares are almost as heavy and weigh more 
to the yard than the average rails on the trans- 
continental railroads. The rails are set in the most 
enduring roadbed which modern 'engineering skill 
could devise. In order to push ahead the work after 
the fire, the United Railroads quarried much of its 
own rock and manufactured its own concrete. Fre- 
quently the roadbed is built down to a depth of three 
and four feet and sometimes down as deep as six feet. 

The company operates an interurban line south of 
San Francisco to San Mateo and through the well- 
settled suburban districts of the intervening country. 
The cars operated on this line are the finest interurban 
cars of their type and were purchased at a cost of 
$12,500 each. They are very large and magnificently 
and luxuriously finished. When they were first put 
into operation they were commented upon by trade 
and technical journals which deal in street car matters, 
as the finest interurban cars that had been built to date. 
The United Railroads has also a number of special 
private street cars and funeral cars for charter. The 
Seeing San Francisco cars, which make twice daily 
tours of the city, starting at the Ferry building", are 
elaborate and comfortable. They are much patronized 
by tourists and others who wish to see the sights of 
San Francisco. 

Looking over San Francisco today, one would 
never imagine that three short years ago the street 
car system of the city was disorganized and almost 
shattered ; that the rails were twisted like snakes in 
some districts from the heat ; that in places the tracks 
lay under debris from five to twenty feet in depth, and 
that the company was obliged to run its cars by round- 
about routes under extreme hazards to accommodate 
its patrons. Today IMarket Street, for instance, is 
smooth and asphalted, with a prompt street car service 
and with its cars operating evenly over a stable road- 
bed, is one of the most inviting thoroughfares that can 
appeal to the lover of fine American streets. 

The schedule under which the cars are operated 
gives frequent and fast service to all parts of San 

The United Railroads has been the most important 
single factor in the re-establishment of San Francisco. 
With the methods of transportation disorganized in a 
large city, all commercial activity would necessarily 
be upset. The company realized this fact, and was 
more expeditious in the complete re-establishment of 
its system than could have been hoped for or expected 
of it. On some of the outlying lines not reached by 
the flames, the service has been in continuous opera- 
tion since the second day of the fire. 

United Railroads' New Car — Finest in the World 

Western Press Association 

Battleships Built by Union Iron Works 

San Francisco 

VERY one knows of the now historic 
battleship Oregon. In 1898, at the 
beginning of the Spanish-American 
War, the whole world watched the 
Oregon in her spectacular race from 
the Pacific Coast around the Horn to 
reinforce Admiral Sampson's fleet. 

The cruise was momentous. It was not known at 

globe. It was the first time in the world's history 
that such a journey had ever been made, and the record 
then established has not since been equalled by 
any battleship of any nation traveling alone in time 
of war. 

The gallant men who made the cruise were rightly 
given every praise. Their trip had been hazardous in 
the extreme, many dangers and delays had opposed. 

U. S. Cruiser "Milwaukee" 

what hour hostilities might begin, and the huge ocean 
bulldog traveled at high pressure. Then, too, when 
the voyage was near completion it was feared that 
Captain Clark and his gallant crew might run into the 
Spanish squadron. 

When the fourteen-lhousand-mile trip was finally at 
an end and the Oregon, in splendid working trim, 
with not a bolt loosened, joined the American fleet in 
Cuban waters, the intelligence was flashed around the 

but triumpJiing over delays and the perils of naviga- 
tion, they had brought the great warship around the 
Horn in record time. 

More than all things, the momentous trip proved 
the worth of tjie Oregon as a splendid piece of 
mechanism. This great warship had been built by 
the Union Iron Works of San Francisco. The Pacific 
Coast became recognized as able to turn out as fine 
craft as any portion of the world. 

Western Press Association 

The Union Iron Works today is the most important 
manufacturing plant of its nature upon the Pacific 
Coast. It has turned out some of the most excellent 
and most historic ships of the navy; among them is 
the Olympia, which was Admiral Dewey's flagship at 

California, Milwaukee and South Dakota were then 
being built. The earthquake, however, did not harm 
the plant and the subsequent conflagration missed it 

To San Franciscans, the Union Iron Works is in- 

Gunboat at Dock 

the battle of Manila Bay. The beautiful cruiser Cali- 
fornia, in every respect one of the finest vessels of its 
class in the world, was built in these yards, as also 
the Milwaukee. The battleship South Dakota, one of 
the best-built battleships in the navy, was built by the 
Union Iron Works. At the time of the earthquake 
and subsequent fire in San Francisco in 1906, the 

dividual and hisUiric. ll has Imill more first-class 
commercial and naval vessels than any plant upon the 
Coast. It has em])loyed more men at higher wages 
than any other plant. When in lull blast the Tnion 
Iron Works employs between 4.000 aiul 5,000 men. 

In this connection it is important to observe that, 
although the wages paid in San l-'rancisco and at the 

Western Press Association 

Union Iron Works are higher than those paid in 
shipyards in the East, and although the cost of 
material is greater here, because much of the material 
is shipped from the East, yet the Union Iron Works 
can build a war vessel as cheap and comparing in 
every attribute of excellency to those built in the East. 
Competent critics have averred that the product of 
these works excels those built in many Eastern ship- 

The reason for this is that while the employees work 
shorter hours and receive higher wages than the men 

metal is so cold that if one touches it with the bare 
finger it will bite like molten steel. Of course, work 
can and often is prosecuted in the East under these 
conditions, but it goes slowly and at really greater 
expense, for the accumulated hindrances render it more 
costly. Sometimes the work in the East is delayed for 
weeks at a time. 

The Union Iron Works has been of the greatest 
assistance to the United States Navy in its construction 
of war craft. Mr. Charles M. Schwab is the principal 
owner of the company, and he is enthusiastic over its 

employed in Eastern shipyards, they possess a greater 
degree of individual efficiency. Another factor is the 
climate of California, which permits a far greater 
number of efficient working days than the climate in 
the Eastern yards. There is practically no season of 
the year at the Union Iron Works in which the work 
on a War vessel or on commercial craft is retarded or 
absolutely put at a standstill because of the weather. 
The men can do much more in California where every 
day is an efficient working day than they can in the 
East, where sometimes for weeks in winter it is im- 
possible for the men employed to work with regvilarity 
and efficiency when they are benumbed with the cold, 
where yards are covered with snow and where the 

prospects and a believer in the fact that the Union 
Iron Works will continue in the already brilliant record 
which it has achieved. Mr. Schwab and his associates 
have invested large amounts in the improvement of the 
great plant. The huge Union Iron Works drydock 
will be one of the finest in the country and will be 
capable of accommodating the largest war vessels or 
such great commercial steamers as the Korea and 
Manchuria. The people of the West were glad 
indeed when it was known that the reports that the 
great Union Iron Works is to be closed were not only 
without foundation, but that Mr. Schwab was contem- 
plating the betterment of the already splendidly 
equipped yards and works. 

Western Press Association 

U. S. S. "California' 

U. S. Coast Defense Vessel "Monterey" 

The Golden Gateway and The Orient 


ORE than all things else, San Fran- 
cisco stands out among the cities of 
the earth as possessing the finest land- 
locked harbor in the world. 

Upon its four hundred and fifty 
square miles may be assembled the 
combined navies and the merchant fleets of the na- 
tions of the earth. Nature, unwittingly, achieved a 
commercial triumph in rendering what we now know 

Orient, faces a commercial future because of her mari- 
time commerce, more auspicious than that of any 
other port. The great trade battles of the world will 
be fought upon the Pacific. The day is not distant 
when the Atlantic will yield to the Pacific just as the 
world's commerce, ever moving westward, centuries 
ago, passed from the cities of the Mediterranean to 
occidental seas. 

The glamour of history only becomes of commercial 

«^ 60' 4S' 30' /S' 

't»jtM* IS' £tit JO* ^S't^-mdW. . ^ 

J6S' JSO' JJS' W /<y 90' 7J' 60' ^5' 30' JS' O'L^gA^/S' ^t/ 30' /»n f.f t' , fiTC ^s' 

Chart Showing Route of the Pacific Mail Steamship Co. 

as the bay of San Francisco, a waterway protected 
from storms and of such great depth that dredging is 
not required. In fact. Mother Nature left but little 
for man to accomplish, and such great efl^orts as 
Britain has been put to in rendering Liverpool an in- 
ternational port, are unnecessary in San Francisco 
bay. Upon the San Francisco water front the prod- 
uce of the United States, the most properous and 
progressive nation in the world, may be directly inter- 
changed from freight car to steamer hold with the 
products of China, the oldest of nations, which is now 
awakening from its slumber of three thousand years. 
So it is that San Francisco, the gateway to the 

importance when it casts light on the future and re- 
veals the present. Today San Francisco is nearer to 
the Orient than at any time in her history. The ocean 
commerce of this port became extensive during the 
Spanish-American war. Despite fluctuations in San 
Francisco's trade caused by such events as the great 
fire of 1906, and the depressed commercial conditions 
attendant upon the general depression throughout the 
world, and uptin the speedy rebuilding of the city, our 
merchants have every year come in closer touch with 
the Orient. San Francisco's sea commerce for 1909 
will, it is believed, exceed $100,000,000, almost equally 
divided between imports and exports. 

Western Press Association 

Triple Screw Turbine Steamer "Tenyo Maru," Toyo Kisen Kaisha S. S. Co. 

JV estern Press Association 

Let us pass over the statistics — ^they reveal the 
growth of trade, but do not indicate its possibihties 
nor cast Hght upon its fut-ure. 

San Francisco's largest trade is with Japan. Our 
commerce with the Philippines is increasing with 
great strides, but our largest trade, I firmly believe — 
and I have traveled extensively in Japan and China 
and the Philippines — will be with sleepy old China, 
which is not very sleepy after all, considering that 
Shanghai, her largest port, does the greatest foreign 
commerce of the world, and that China has a popula- 
tion of some four hundred and fifty millions of peo- 
ple, who are gradually coming to demand the prod- 
ucts of the western world. Japan, a great and enter- 

tribute to the passenger's enjoyment and to his 

A powerful factor in the development of San Fran- 
cisco's Oriental trade has been the great Pacific Mail 
Steamship Company, a huge organization closely af- 
filiated with the Harriman railroads, and affording the 
people of the United States an unsurpassed transporta- 
tion service to and from Hawaii, Japan, China, and 
the Philippines. With the vast resources of the great- 
est railway system in the world behind it, the Pacific 
IMail Steamship Company has been perhaps the most 
powerful single influence in maintaining San Fran- 
cisco's ocean commerce. To those who travel by sea, 
the reputation of this great company and the popularity 

The "Korea," Pacific Mail S. S. Co. 

prising nation, is today San Francisco's best and most 
profitable customer. The Japanese merchants are in 
singularly close touch with the exporters and im- 
porters of this country. Essentially a maritime peo- 
ple, with all the prestige which the term implies, the 
leading Japanese merchants have invaded the Pacific 
ocean, and their great merchant marine contributes to 
San Francisco's trade. Among the palatial passenger 
steamers which run between San Francisco and the 
Orient, may be mentioned the huge modern vessels of 
the Toyo Kisen Kaisha Steamship Company. These 
great ocean liners are perfectly equipped and the ex- 
acting description of the "ocean greyhound." The 
steamers of the Toyo Kisen Kaisha are modern, 
swift, safe and comfortable. They are luxuriously ap- 
pointed, managed with that minute attention to detail 
which characterizes the Japanese. They possess an 
excellent cuisine, and are, consequently great favorites 
with the traveling public. Everything is done to con- 

of its splendid vessels, are everywhere recognized. 
Aside from the Oriental commerce built up by the 
Pacific Mai\ Company, there is an extensive trade 
which its vessels carry on with the Central and South 
American republics. A frequent and unsurpassed ser- 
vice is maintained. 

No mention of San Francisco's ocean commerce 
would be complete without a reference to the Matson 
Navigation Company. This powerful shipping firm 
owns and maintains a large fleet of vessels which do 
an extensive trade with Hawaiian and Coast ports. 
The Matson Navigation Company owns both freight 
and passenger steamers, and each fulfill the highest 
requirements demanded of them. The Matson Navi- 
gation Company has done more than transport freight. 
It has developed new markets for San Francisco ; 
found an output for many California products, crude 
petroleum among them, and, too, it has encouraged 
tourist travel by its superbly equipped service. 

Railroad Transportation 

By H. L. HOLLAND, Managing Editor Western Press Assn. 

ALIFORNIA is a State of such vast 
distances within itself, and it is so far 
removed from the East by thousands 
of miles, by mountains and by plains, 
that, standing out almost like an em- 
pire, the question of transportation in 
the Golden State affords a singularly interesting 

All roads run to Rome, and similarly all important 
railroads run to San Francisco, the metropolis of the 
Golden State. Perhaps no city in the w^orld is pos- 
sessed of a better transportation system. Within a 
radius of fifty miles are dozens of small suburban 
cities, vi'hose inhabitants do business in San Francisco. 
To transport these thousands to and from the great 
metropolis daily, as well as to care for the transporta- 
tion of those who come in large numbers from the 
East, is a giant proposition. Take, for instance, the 
transportation of the commuters who live in Oakland, 
Berkeley, Alameda, Fruitvale, Elmhurst, San Leandro, 
Haywards, and other cities. Over five hundred trains 
a day carry these suburban dwellers to the city in the 
morning and transport them back again later in the 
day. The suburban service possessed by San Francisco 
is not excelled even in New York City. Those who live 
across San Francisco Bay ride distances on the train 
of from five to twenty miles, then take a six-mile ride 
by boat, in the course of forty-five minutes at the 
most. In the evening they make the return journey, 
and the price of the entire round trip for those who 
travel daily is ten cents. 

The evolution of San Francisco's superior suburban 
service is interesting, as it proclaims this city a me- 
tropolis of the first class. The suburban service, how- 
ever, is surpassed in vast interest by the transportation 
of the huge population that is yearly moving on to 
Sunny California from the frozen States of the East. 

The railroad companies who yearly bring thousands 
and thousands of people to California from all parts of 
the world have done a tremendous part toward the 
upbuilding of the Golden State. To induce people to 
settle in California, where the opportunities are so 
great, and where population is so much needed to till 
its fertile acres and carry on its industries, the rail- 
roads have conducted a vast campaign. In all the 
world there has never been any work like the work 
which the -railroads have done in advertising California. 
There is scarcely a hamlet in any portion of the United 
States whose people have not received literature and 
pamphlets giving reliable information and data about 

the State. Everywhere the agents of the Southern 
Pacific Company have spread this information, with- 
out charge, and thousands of people who have become 
interested have settled in California to their ultimate 
advantage. Of course, much of this huge missionary 
campaign has been without immediate results ; but 
the railroad, in working for the building up of the 
State, realizes that its work is cumulative, and that 
anything which benefits the State helps the railroad 
company. In advertising California in the way it has 
done, the Southern Pacific has won the co-operation 
and gratitude of the rural communities of the entire 
State. This great railroad, whose transportation men 
are so active and energetic, has shown no partiality as 
between different sections, but has put forward the 
conditions of each section as they exist. These reach 
a vast audience among the eighty million people of the 
United States, and it has been for each prospective 
home-seeker to choose that part of the State which 

The Late E. H. 

Western Press Association 

appeals to him most. "A place for everybody in 
California" is the slogan of the Southern Pacific 

Mr. E. H. Harriman was always particularly inter- 
ested in the growth of California, and has devoted 
hundreds of millions of dollars towards the improve- 
ment of his lines and the bettering of transportation 
between this State and the East. One of the greatest 
works that Mr. Harriman has accomplished, as far 
as the improvement of transportaiton is concerned, 
was the building of the great Lucin Cut-off across the 
Great Salt Lake, thus saving many hours in time. 
The work in itself was a prodigy in railroad engineer- 
ing. The cost was enormous. Many engineers ex- 
pressed doubt as to whether ]\Ir. Harriman could 
complete the project. Piles were driven across the 
Great Salt Lake, and rocks, thousands of tons after 
tons, were dumped into the lake to make a roadbed 
for the cut-off. However, when these rocks were 
first dumped, they kept sinking into the lake, and it 
seemed as if they would never reach a point where 
they would cease to sink. At last, however, as Mr. 
Harriman had predicted, the point was reached, and 
the great Lucin Cut-ot¥ was completed. Today, to 
ride across the Great Salt Lake on an Overland, and to 
view from a distance over the lake's shimmering sur- 
face the blue-purple mountains of Nevada, is one of 
the rare sights of the West. Mr. Harriman, too, has 
spent vast sums in rebuilding his lines, in straightening 
out curves, and in other great engineering under- 

In the perfecting of his transportation system, Mr. 
Harriman was always assisted by able lieutenants. The 
men that were under him were among the best railway 
men in the world. Everybody knows what E. E. Calvin 
has done, following the line of his duties in the South- 
ern Pacific Company. As a manager of broad vision, 
Mr. Calvin has assisted in bringing the largest railway 
organization in the world toward perfection in its 
management. Mr. William Hood, the chief engineer 
of the Southern Pacific, has been with the company 
for almost a generation, and his vast experience and 
technical engineering skill have enabled him to solve 
the huge problems placed before him by his chief. In 
the tremendous work of advertising the State, such 

men as Charles S. Fee and James Horsburgh, Jr., of 
the Passenger Department, have performed veritable 

Lecturers with stereopticons have traveled all over 
the East and Europe. The great illustrated monthly 
magazine, "Sunset," which compares with any maga- 
zine in the world, has been paid ; exhibits have been 
made at all great expositions ; thousands of tons of 
literature and booklets have been spread abroad. Im- 
provement clubs throughout California have been as- 
sisted and encouraged ; cities have been beautified ; 
railway stations have been made attractive architec- 
turally, with beautiful green lawns and palms to lend 
a frame of natural beauty to the work of the architect. 
In fact, a work of exceptional magnitude has been 
carried on with peculiar vigor and discernment. 

Almost everybody will recall that when the great 
fire struck San Francisco in April, 1906, Mr. Harriman 
was among the first to come to the rescue of the 
people of the city. An enormous train-load of sup- 
plies was immediately dispatched by Mr. Harriman to 
San Francisco. Thousands of persons were trans- 
ported to and from the city without charge. In fact, 
with all his vast power, Mr. Harriman did everything 
in his power to help that he could; and it is not too 
much to say that his generous aid was an important 
factor in the restoration of the city and in the saving 
of the lives of many of its inhabitants. Mr. Harriman 
has always been ready to come into any good project 
to help build up California. When the Colorado 
River, in the southern part of the State, broke away 
from its boundaries, pouring through the canals of the 
Imperial Valley Irrigation System, and threatened to 
turn thousands of acres of productive farms into an 
inland sea, Mr. Harriman was called upon by Presi- 
dent Roosevelt to save the situation. The government 
engineers had been powerless to cope with the problem. 
]\[r. Harriman came to the fore. Within a few hours 
after President Roosevelt wired his appeal to Mr. 
Harriman, a great work, that involved over a million 
dollars' expenditure by the railroad, had been started. 
Thousands and thousands of cars loaded with rock 
were rushed toward the break in the Colorado River, 
and the property of thousands of industrious farmers 
was preserved. 

Western Press Association 

Heald's Business College 
425 McAllister Street 

Kisen Company Silk Bazaar City Showplace 

New Downtown Home in Heart of Shopping District 

bazaar that is at once a show place 
of the city has been opened at 157 
and 159 Geary street by the Kisen 
Company Silk House. It is next door 
to the City of Paris and in the very 
center of the new retail district. The 
city has always been famed for the beauty and mag- 

finest embroidered silk gowns, waists, kimonos and 
complete suits, art goods and artistic furniture. 

The company operates its own factory in Yoko- 
hama. It also employs skilled agents in Yokohama 
and Kobe who procure the best and latest in the 
recjuired lines for the San Francisco house. It has 
been through the excellence of its goods and the 

Interior View of the Kisen Co. Silk Bazaar 
157-159 Geary Street 

nificence of its oriental bazaars, but the new ones 
bid fair to outdo the old. The establishment of the 
Kisen Company Silk House combines all the attrac- 
tions that the shopper or tourist could desire. The 
company imports directly from the orient and has 
on display a choice assortment of art and silk goods. 
In the spacious new home may be found the 

high quality of its service that the concern during 
its fifteen years' activity in San Francisco has been 
able to gain a ioremost position in its line. It not 
only sells at retail but has enjoyed a large whole- 
sale business as well. 

The Kisen Company is managed by its proprietors, 
S. Takahashi. T. Kokado and T. Nishikawa. 

S. & G. Gump Company Art Center 

of the West 

The Gump Brothers started their firm in a small 
way. They looked into the future, however, and laid 
a deep and solid foundation of business integrity, cour- 
tesy and an inflexible determination to carry only the 
best. Soon their increased business obliged them to 
enlarge and expand. This was easy, as they had laid 
a great and strong foundation that would carry any 

thing greater and grander. That they have been suc- 
cessful in the execution of their brave resolution is, 
we believe, fully proven by the completion of their new 
home. Here, in a magnificent edifice, they have gath- 
ered the arts of the world. 

The Gumps resolved to do something greater 
and grander than ever before. They have kept this 

S. & G. Gtimp 
246 Post 

superstructure. Like the city, their growth was rapid 
and continuous. From a small art store with a small 
stock, Gumps slowly and surely became the art center 
of the West, favorably known and generously patron- 
ized far and wide. 

But their day of trial came. Suddenly and without 
warning,, as if by magic, they awoke one morning to 
see the great and stately palace, their years of labor 
had builded, a heap of ashes. This unexpected blow 
of fate stunned and paralyzed them, but only for tlie 
moment. With the souls of heroes, with the true 
dauntless San Franciscan spirit, they resolved to start 
again and to build up, not the old store, but some- 

Co. Building 

resolution nobly. Not content with the restoring oi 
their old dc])artnients, they have branched out into 
entirely new fields. Their Jajiancse and Chinese tle- 
partment is already recognized as the greatest sliow- 
place in the West. Here the San IVanciscan. with a 
feeling of well-grounded pride, brings his Eastern and 
European visitors and says: "This will show you bet- 
ter than anything else what San Francisco has accom- 
l^lished since the disaster." The Gumji ambition has 
at last been realized. In the.>^e beautiful rooms there is 
to be seen a wonderful collection of Oriental art. com- 
prising rare old jKircelains. bronzes, l)rasses. jades, 
enamels, brocades, embroideries and Chinese rugs. etc. 

Western Press Association 

Louis XIV Design for Palace Hotel 
Electric Fixtures 

HE representation on this page shows 
one of the large electric lighting 
fixtures which, with certain lanterns 
and brackets, will illuminate and 
adorn the main court of the Palace 

There will be ten of these, thirty-one feet over all, 
with a spread of five feet, and each will contain twenty 
i6-candle-power and forty 8-candle-power lamps, so 
that, with the prismatic qualities of the glass, an idea 
can be formed of the brilliant effect that will be pro- 
duced when all the lamps are lighted, and how pleasing 
its appearance will be in the daytime, as the metal 
parts will be highly finished and the metal given a 
soft, rich tone, alike striking and at the same time 
harmonious to the general surroundings and other 

The design is of the period of Louis XIV, which 
was so rich in all that was pure and lasting in art of 
all kinds and than which there is nothing better, un- 
less it be the Grecian period in art when, unfortunately, 
nothing was needed that would lend itself to the de- 
signer and manufacturer of lighting fixtures from a 
modern standpoint. 

The other fixtures, on the same floor, are similar in 
design and elaborateness, representing periods of Louis 
XIV and XVI, as well as the best type of the Flemish 

The fixtures for the suites will be less elaborate, but 
their details have all been worked out by the manu- 
facturers after careful study and under the supervision 
of the very able architect, all having been submitted to 
the criticism and for the approval of the owners and 

It was the evident wish of these gentlemen to 
patronize local artisans, wherever possible, and, there- 
fore, all of the lighting fixtures will be made in San 
Francisco, but the glass that is used in the ornamenta- 
tion of this work will come from Austria, which 
country alone makes a specialty of this ware. 

The designs were all made in the establishment of 
the Thomas Day Company, and their regular force of 
modelers, chasers, moulders, chandelier-makers and 
fixture-hangers will handle the work from the time it 
leaves the designing-board until the current has been 
turned on in the building. 

The predecessor of this corporation did the work in 
the historic old Palace Hotel, so that it has been a 

matter of pride with it to replace those so unfortunately 

It would seem as if the local community should take 
more pride in a production of this sort, when local 
manufacturers are encouraged by the receipt of such 
an order to keep a force of men capable of doing as 
good work as can be done in any city in this or any 
other country. If the demand is here and sufficient 
local pride to give an equal chance to compete, cer- 
tainly the home manufacturer can be relied upon to 
do his part. 

Thomas Day Company. 
Vanderlyn Stow, President. 

Western Press Association 

The Fireproofing System of 
the New Palace Hotel 

N view of the recent disaster with which 
our city was visited, builders are begin- 
ning to reaHze that probably the most 
important structural feature of our 
modern buildings is the fireproofing. 
If the steel frame is not sufficiently 
protected it is of little value, for, at any inoment, a 
small fire may cause a column or beam to fall, imperil- 
ing the lives of many. 

The architects for the Palace Hotel Company, after 
thoroughly investigating the advantages aftorded by 
the various systems, adopted the Clinton fireproofing 
system, the strong point of which is the continuous 
bond. By means of this system an equal distribution 
of heavy drawn wires accurately and immovably 
spaced is secured. Thus, the floors and supporting 
steel of this grand edifice are as nearly absolutely fire- 
proof as engineers can make them in the present stage 
of scientific development. 

The erection of over one-half of a million feet of 
reinforced concrete floor area and the fireproofing of 
the steel columns, beams and girders in this building 
was accomplished by the Clinton Fireproofing Com- 
pany of California in fifty-nine working days. Any 
one familiar with the erection of modern buildings 
will recognize the efficiency of this organization and 
the wonders that can be accomplished with Clinton 
Electrically Welded Fabric in the hands of competent 


The above organization having demonstrated its 
ability to produce first class results in a short space of 
time were awarded the contract for the furring and 
lathing of the plain ceilings on the upper floors and the 
construction of the ornamental ceilings in the banquet 
room, grill room and courts on the ground floor, the 
grandeur of which cannot be surpassed by any other 
hotel in the United States. 


Other architects recognizing the value of the Clinton 
system have awarded the Clinton Fireproofing Com- 
pany of California with contracts for the installation of 
the same. Among the most notable are : 

William Curlett, for the Phelan Building ; Lewis P. 
Hobart, for the Commercial Building; Landsberg & 
Joseph, for the Orpheum Theater; Albert Pissis, for 
the White House and Callaghan Building ; Howard & 
Galloway, for the Security and Berkeley National 
Bank; and many others too numerous to mention. 

HE name of Hammersmith & Co. 
needs no introduction to the people 
of San Francisco and Northern Cali- 
fornia. For more than a quarter cen- 
tury the house has represented the 
best in goldsmith's, silversmith's and 
jeweler's arts. 

Quality, the absolute guarantee of square dealing, 
and a name which stands for reliability, have won 
for Hammersmith & Co., a reputation which has 
scored gratifying success throughout the years. 

The first store was opened in 1886 at No. 118 
Sutter Street, under the name of Hammersmith & 
Field, remaining there fourteen years. The first 
removal was to No. 36 Kearny Street, remaining 
there until the conflagration of April 18, 1906, 
burned them out, entailing almost a total loss. 

This plucky firm, however, was quick to recover 
and was the first jewelry firm to locate on V^an Ness 
Avenue after the fire, opening in a neat little tem- 
porary structure located in the front yard of a resi- 
dence at Van Ness Avenue and Eddy Street. 

Owing to the death of Mr. Field, the business was 
incorporated in the name of Hammersmith & Co. ; 
John A. Hammersmith, President ; Lester J. Ham- 
mersmith, Vice-President, and Louis Hammersmith, 
Secretary; and through its energy and foresighted- 
ness, and being the first jewelry firm to move to 
permanent quarters in the new down-town shopping 
district, the business once more stands as one of the 
largest jewelry firms of the West. 

Hammersmith & Co.'s New Building 
Corner Sutter Street and Grant Avenue 

Western Press Association 

Lansburgh Sr Joseph, Architects 

Sanford Sachs Building 
Geary Street, between Grant Avenue and Stockton 

California's Superior Wines 


RAPE growing in the United States 
is in a peculiar sense Californian. 
This State produces nearly all the 
raisins, three-quarters of the wine 
and a large part of the shipping 
grapes. It is estimated that there are 
upward of 250,000 acres in this State devoted to 
grape cultivation, one-half of which is planted in 
grapes suited exclusively to the making of wine. 

In nearly every county in California, grapes grow 
luxuriantly, and as we have the right climate, the 
proper soil, the choicest variety of European grapes, 
the best skill and the most intelligent labor in the 
world, it stands to reason, therefore, that our wine- 
makers can and now do produce wines which in 
purity and quality are in every way equal to the 
imported kind. 

Recognizing the importance of California's viti- 
cultural industry, which represents an investment 
of over 100,000,000, and realizing also that the only 
way to judge the quality of a nation's wines is 
through fine cased goods, the Palace Hotel selected 
the Cresta Blanca brand as the one they wished to 
have exhibited in their world-famous caravansary. 
They were anxious that tourists, and connoisseurs 
as well, coming from all parts of the globe, might 
be able to sample superior wines in the hotel, so that 
they could make purchases, feeling assured that the 
Palace Hotel would endorse only the very best. 

The Cresta Blanca Vine3'ard is situated at the 
mouth of the canon of the Arroyo del Valle, near 
Livermore, Alameda County, about twenty-five 
miles east of Oakland. It is a tract of over five hun- 
dred acres of romantically diversified hill and valley 
land, nearly all of which is suited for wine culture. 
Only the choicest grapes, such as the much-prized 
Yquem and Margeaux varieties, imported directly 
from France, have been planted on resistant stock, 
and the wines now being made show a marked 
resemblance to those celebrated vintages. 

Owing to its comparative proximity to the Bay 
of San Francisco, the temperature at Cresta Blanca 
is modified by the sea fogs, and the grapes, there- 
fore, ripen at a point of sugar and acidity suitable 
for the advantageous fermentation of dry wines. 
The greatest care is exercised in making wine. Only 
ripe and perfect grapes are used. All of the work 
at Cresta Blanca Winery is performed by hand, just 
as it is done where the fine wines are made in 
France. The wines are stored in hillside tunnels 

dug out of solid sandstone, where the temperature 
does not vary one degree during the year. Over a 
thousand feet of these unique tunnels are utilized in 
the storing of choice wines at Cresta Blanca. 

The vineyard secures its name Cresta Blanca 
(White Crest from a strange deposit of white lime- 
stone that has been exposed by a landslide, which 
has practically sliced the hillside in two. The soil 
that was released filled up a little pocket with a 
semi-limestone deposit, and here the true cham- 
pagne vine flourishes, producing grapes that have no 
equal in the State. 

Wetmore-Bowen & Co., the owners of the Cresta 
Blanca A'ineyard, have a very pretty exhibit of 
wines at the Fairmont Hotel. It has been inspected 
by thousands of tourists and visitors to San Fran- 
cisco, who have been impressed with the wholesome 
courtesy and refinement of the attendants in charge. 
The picture below shows the grape-trellised arbor, 
where one may rest amid delightful surroundings, 
taste the pure, sparkling nectar, and purchase some 
of California's choicest vintages. All the wines 
made at the Cresta Blanca Vineyard are known as 
Cresta Blanca, but to each is added a distinctive 
term, such as Sauterne, Moselle, Burgundy, Mar- 
geaux, Riesling, Yquem, Chianti, St. Julien, etc., in 
connection with the use of the word Souvenir, in- 
dicative of the character of the vintage. The Cresta 
Blanca wines are only sold by glass, and each 
])Ottle carries this well-known firm's guaranty for 

A tempting grape arbor similar to that at the 
Fairmont Hotel is to be installed at the Palace Hotel. 

Grape Arbor, Fairmont Hotel 

Rubber, the Friend of Man 


OME one has called rubber "the hand- 
maid of civilization," but it is more 
than that, it is man's best friend, for 
every profession that ministers to and 
relieves the suffering ones of earth has 
enlisted it in its service and in a thou- 
sand ways used it to assuage pain and make surgical 
operations easier, at the same time lessening the 
chances of contagion. 

To enumerate the articles made of rubber used by 
scientific men would be an endless task, as each year 
more and better ones are invented, so it can be safely 
said that if rubber in its various forms and appliances 
were suddenly to be removed from hospitals and the 
offices of dentists, doctors and surgeons, it would par- 
alize the business of these ministers of mercy. As 
everybody is heir to suflfering and pain, it ought to be 
an interesting study to know where this wonderful 
product of nature comes from, how it grows, and 
what processes are used to bring it to a state that 
makes it fit for daily use. 

Rubber is not only used to alleviate suffering, but 
it is a great factor in giving man pleasure, adding to 
the enjoyment of life in a thousand ways in this age 
of rush, speed and force. 

Anybody who has ridden in the wonderful auto- 
mobile, with its luxurious motion, caused by its run- 
ning on large rubber tires, and skimming the ground 
with more than the speed of a racehorse, but is ready to 
say rubber is indeed the friend of man. 

The history of man's struggle to obtain rubber is 
as intensely interesting, as full of romance, and as full 
of horror as is the story of the adventures, hardships 
and cruelty of the Spaniards in their search for gold. 

Unlike the yellow metal, rubber is not widely dis- 
tributed over the earth for the benefit oi mankind, and 
v/hat little is left is rapidly disappearing. 

Wild rubber, or caoutchouc, is obtained from several 
varieties of trees, shrubs and vines, nearly all of which 
are indigenous to the tropics. South America, Central 
America, India and Africa each furnish large quanti- 
ties, the gum produced being all rubber, differing some- 
what in its character, due largely to the various meth- 
ods of gathering and coagulation. 

Para rubber (Hevea brasilensis) — What is known 
as the Para rubber of commerce is obtained from the 
vast regions drained by the Amazon and its tribu- 
taries, estimated to embrace a territory nearly two- 
thirds the size of Europe. 

The Mexican rubber tree, growing in the district of 

Soconusco, on the shores of the Pacific, has been 
named Castilla Lactiflus ; Castilla, in honor of Castillo, 
a Spanish botanist, who died in 1793, while engaged in 
the preparation of a flora of Mexico ; and Lactiflua, 
signifying flowing milk, distinguishing it from trees in 
other localities, from which the milk exudes but does 
not run freely. 

The world's supply of rubber has up to this time 
been drawn almost wholly from the wild trees found 
growing in the dense depths of tropical forests ; but 
owing to the destructive methods of gathering pursued 
by the natives, millions of trees have been destroyed, 
to replace which will require the yearly planting of 
thousands of acres. 


Those who have never lived in the tropics can have 
but little idea of what a luxuriant tropical forest looks 
like, and what it means to subdue it, keep it under sub- 
jection and plant and maintain in its place another for- 
est of cultivated rubber trees. 

Imagine, if you can, a vast tangled mass of trees and 
vines stretching for miles on every hand ; giant trunks 
and knotted limbs fighting for life and light with the 
countless parasites which have grown from small be- 
ginnings to dominate and finally destroy the victim, 
only to be in turn strangled and devoured in this wild 
rush of vegetable life. Many varieties of palms thrust 
their slender trunks skyward that their featherly tops 
may have a little of the blessed sunlight that 'all arc 
struggling to reach. Vines and creepers woven and 
twisted into great cords and roj^es run in every direc- 
tion, binding all together in one vast network of 
tangled growth and decay. Overhead groups of chat- 
tering monkeys swing along from vine to bough and, 
far above, near the light of day, one can caloli the llash 
of brilliant plumage and hear the discordant cry of 
some startled bird of the tropics. I'nder foot the fallen 
vegetation is knee (lee|). soft, slimy and decaying, hold- 
ing the waters of the overflowing rivers and forming 
the soil that alone can make possible such luxuriance of 

The cultivation of rubl)er is a new entei prise, calling 
for the most careful study, and is a notable addition to 
the world's varied industries. 

Consequently, tlie (|ucslions oi soil, rainfall and 
climatic conditions nnist enter largely into the calcula- 
tions of those contem])lating its future. 

The rubber tree re(|uires a rich loam .soil ; warm, 
moist climate; low altitude; a large and evenly distril)- 
uted rainfall, and perfect drainage. 

Western Press Association 

Cultivated trees are raised from the seed and begin 
to yield milk during the sixth year from date of 

In their wild state they grow tall and lank, reach- 
ing a heig'ht of over fifty feet and a diameter of twelve 
to eighteen inches. 

During the years 1889 and 1890 u grove of some 
5,000 of these trees was planted on La Zacualpa, a 
plantation in the Department of Soconusco, State of 

fined rubbed, this being in the month of January, in 
the middle of the dry season, and the tree did not sufifer 
in any way. 

It was reserved for citizens of San Francisco to 
plant and bring to perfection the quickest growing and 
most prolific tree, from whose milk is produced — the 
Castilloa or Mexican rubber tree, and to develop the 
Zacualpa properties, until now they comprise over 
eighteen thousand acres planted with four hundred 

: F, M t.(-,-,ON ROSO AVBUKGKtH 

i-c i-. If i,-r.5 * r.ttBiH£:E.RB 

Clunie Building 
W. Corner Montgomery and California Streets 

T. Patterson Russ, Architect 

Chiapas, IVIexico, which trees are now on an average 
eighteen to twenty inches in diameter and forty to 
fifty feet in height, and are yielcTing about two and one- 
half pounds of rubber to the tree. They stand about 
400 to the acre and are in prime condition. 

As an evidence of the vitality of these old planted 
trees, we cite a case of tapping one of them now twenty 
years of age and scarred by innumerable tappings with 
the machete so that there is not an unscarred inch on 
its trunk. A tree selected at random in the presence 
of the American Consul-General, Mr. Gottschalk, was 
tapped and produced two pounds eleven ounces of re- 

trees to the acre, from one^to nine years eld, producing 
rubber in commercial quantities, increasing every year. 

While it is a fact that the great profit to be obtained 
broug;ht to the front a number of wild promoters who 
formed companies and sold shares to the unwary, caus- 
ing much loss to those who were duped, yet the fact 
remains that the rubber culture is a pronounced success 
in Mexico.. 

There is no danger whatever of an overproduction 
of rubber, as each year it enters into new fields and 
becomes more and more indispensable to man's 

Byron Mauzy 

Eight Floors Devoted to Music 

HERE is no larger nuisic house west 
of Chicago than that of Byron ^Mauzy, 
250 Stockton Street, Union Square. 
It is picturesquely located, facing a 
tropical park, the Dewey monument, 
and the St. Francis Hotel — surround- 
ings peculiarly suitable for a music house. This loca- 
tion is in the swell down-town retail district, and con- 
venient to all local transportation lines, street cars, 
cabs and carriages. 

The Byron IMauzy house has grown from a com- 
paratively small beginning to a prominence and im- 
mensity tliat reflects great credit on the musical talent 
and demands of San Francisco and the Pacific Coast. 
Eight floors of the handsome building are devoted to 
music. The great variety of stock carried by the 
Byron !Mauzy house includes pianos, band instrvmients, 
sheet music, all kinds of musical merchandise, talking 
machines and records, and everything in the musical 

It is the home of the Byron ^lauzy Gold ^ledal 
pianos, as the Byron ^Nlauzy pianos were awarded gold 
medals at St. Louis in 1904, at Portland, 1905. Sacra- 
mento, 1906, and the Alaska- Yukon-Pacific Exposi- 
tion, 1909. 

Of course the Byron [Mauzy music house at its incep- 
tion did not compare with its present magnitude and 
eminence. Like most large institutions it had a com- 
paratively small beginning. But the superiority of 
Byron Mauzy instruments, the reputation for honorable 
dealing, and the artistic qualities of ]\Ir. Alauzy soon 
had their effect in building up a very large and estab- 
lished business, ^^'hen the Big S'moke of 1906 laid 
San Francisco in ashes, Byron ^Nlauzy did not hesitate 
to build anew, although the labor of years had vanished 
in smoke. He began to look around for a new site 
for a finer building, and no more suitable location 
could have been chosen than Union Square. If others 
hesitated in the dark hours of the siunmer of 1906, Mr. 
]\Iauzy did not falter or lose confidence. The result 
is something greater and grander in the wa\' of music 
houses. Here in the tall and handsome 7-story Byron 
]\Iauzy Building is everything desired in the music line, 
the stock being the largest on the Pacific Coast. In- 
viting the music lover are eight floors of beautiful 
musical display. 

Byron Mauzy Building 
Stockton Street, Facing Union Square 

The Old and the New Palace Hotel 

ACK of the old Palace Hotel lay the 
traditions of a generation. All that 
the West has typified and still typifies — 
its hardly won conquest, its outpour of 
wealth, its future, scarcely more than 
dreamed of — had been reflected in its 
corridors. Men whose millions had been won from 
the West, rugged miners from Nevada, Mokelumne, 
and the Klondike ; United States Senators, land barons, 
journalists, authors and actors, had met and exchanged 
ideas within this clearing house of Western spirit. The 
old Palace in the old days was a palace indeed, for 
here the leaders in every walk of life had assembled. 

Thus it was that after the great fire of April i8th, 
1906, those brave men who had determined to per- 
petuate the traditions of the old Palace Hotel, deter- 
mined that the new edifice should be in every way 
worthy of the reputation conveyed in the name "Palace 

It was decided that every appointment of the new 
Palace should be worthy of the reputation borne by 
the famous old hostelry. Forthwith there was called 
into requisition the best that the world could ofifer. Mr. 
Fred Sharon of name and wealth, identified with the 
history and advance of California, himself, went to the 
old world and purchased one-half a million dollars 
worth of the most superb outfittings that the conti- 
nent could ofifer ; the most elaborate tapestries and 
carpets of the old world, outfittings whose exquisite 
texture has been elaborately described by celebrated 
experts and connoisseurs, were purchased for the new 

Likewise, in the construction and outfitting of the 
hotel, in the list of caterers who supply it with both 
necessities and delicacies, and in the category of 
those enterprising firms who are named as tenants of 
the splendid new Palace Hotel building, have con- 
tributed to render the Palace Hotel and its surround- 
ings, more attractive than at any period in the his- 
tory of "the Palace." 

Each work upon the Palace shows the skill of con- 
summate pastmasters in their arts. The plastering, 
for Instance, represents skill above that of ordinary 
commercial requirements. It is, in stability and ap- 
pearance, in accord with this five-million-dollar edi- 
fice. The work was done by C. C. Morehouse, plas- 
terer. Mr. Morehouse is skilled in his trade. Under 
his supervision the entire work of plastering tens of 
thousands of square feet on this huge hotel has been 
properly accomplished by skilled tradesmen. Mr. 

Morehouse is a resident of San Francisco, and those 
who are seeking to have the practical of plastering 
well done, cannot do better than to call upon him. 

An important part of our huge twentieth century 
hotels is the refrigerating of fruits, meats and veg- 
etables. Indeed, sanitary and wholesome refrigera- 
tion is the strongest factor by which the reputation of 
the hotel for choice menus must ultimately rest. This 
work upon the Palace Hotel was accomplished by the 
Pacific Coast Cork Insulating Company of 1616 Market 
street, San Francisco. The company svipplies refrig- 
erators, cold storage rooms and ice-boxes, built and 
insulated with especial selected grades of sheet and 
granulated cork. The work of this great firm is un- 
surpassed. They supply meat markets, dairies, brew- 
eries and ice storage rooms with this essential appa- 
ratus. Their selection for this work in connection 
with the great Palace Hotel, is a tribute to the excel- 
lence of the equipment which they provide. 

A firm which will especially cater to guests at the 
Palace Hotel is the C. A. Malm & Company, manu- 
facturers of trunks, traveling bags and suit cases, 
whose factory is located at Eighteenth and Folsom 
streets, San Francisco. The sales-room of this big 
firm is located at 266 Bush street, San Francisco. Their 
stock of goods is unexcelled and of a nature to delight 
the connoisseur. 

In all hotels foreign cheeses and European deli- 
cacies are much esteemed by those who regard 
the niceties of living. In the selection of the 
famed establishment, known as the City of Berlin, 
the management of the new Palace Hotel has evid- 
enced its choice of the best that is to be had. The City 
of Berlin, over which presides Mr. W. C. Oesting, is 
a powerful institution, and it leads the West in its 
special branch of trade. Aside from its importation of 
European delicacies, the concern is a large importer 
and wholesale and retail dealer in fancy and smoked 
meats. At the hands of this firm the famous chefs of 
the Palace will sufifer no loss of reputation, for they 
will have easily the best and choicest the world can 
ofifer. , 

In the choice of purveyors of fruits and vegetables, 
the management of the new Palace has exercised an 
equally discriminating selection. The firm chosen is 
the big firm of Brown & Bauchou of 34 to 36 and 61 
to 63 California market, San Francisco. The mem- 
bers of this large firm are wholesale and retail dealers 
in California and Oregon produce, fruits and veg- 
etables. The scope embraced in this brief description 

Western Press Association 

can hardly be appreciated. It comprises the Tokay 
grapes and Bartlett pears that are sent in can pack- 
ings to Paris and London ; the choicest of vegetables 
that are produced every month in the year from the 
great golden commonwealth. 

Many connoisseurs from the wide world over, will 
dine at the new Palace. But that they will be satisfied 
with the fruits and vegetables of the land no one 
doubts. Mr. W. H. Bookstaver is manager of the 
firm Brown & Bauchou. 


The Guittard Company, of 720 Harrison Street, has 
secured the contract for supplying the new Palace 
Hotel with coffee, which is significant of the high class 
of cofifee carried by the firm. The Guittard Company 
carries the very best grades of coffee sold on the 
Pacific Coast, and is one of the most reliable firms in 
San Francisco. They also carry a line of high-grade 

HE air is drawn into the building by 
means of steel plate fans after being 
thoroughly washed. The air is then 
blown into different parts of the 
building, and after being thoroughly 
diffused is collected into another set 
of fans and exhausted outdoors. 

Four hundred thousand cubic feet of air will be 
handled every minute in this way, which will give a 
complete ventilation throughout the building. 

The ventilation plant consists of twenty fans manu- 
factured by the American Blower Company of Detroit, 
Mich., each fan direct connected to an electric motor 
manufactured by the Westinghouse Electric & JNIanu- 
facturing Co. 

The contractors for this part of the work were 
Harron, Rickard & McCone. R. B. Guernsey. 

The Taxicab Company of California, located at 1618 
Jackson Street, San Francisco, have day and night 

California Fruit Canners' Association 
Factory and Warehouse 

MONEY SAVERS IN CROCKERY AND stands at the I'alaoc- 1 \uW\. St. I'mncis 1 lolol. I'airniont 

GLASSWARE. Hotel, Tcchau T-avvvu .-iikI l\rry lUiilding. Thcv 

The Anglo-American Crockery and Glassware Com- also run touring cars at grralU reduced rates and 

pany is supplying all the glassware for the new Palace o-jy^, n,,. y^.,.y i,,,,^ service. They arc <loing a tine 

Plotel. It is beautiful in design and superior in manu- , • i • i • • n • • ^l \>- 

J. A 1 A • • , Inisniess, winch is rapi(ll\ increasing-. Mr. \\ . 

tacture. i he Anglo-American are money-savers m the ..." 

r r u 4- 1 4. i. 1 -u 1- 1 Travis, i)rcsi(lont ol the comn.aiu', h;is t;iken a nroin- 

hne of hotel, restaurant and bar supplies, and carry ' 1 ' ■ .1 | n 

a large line to choose from. They are located at 36-50 '"^''it part in the siiccesst'iil nian.i-cnicnl oi the 

Beale Street. company. 

La Ouesta" Wine Made in California 


T is estimated that over 250,000 acres 
of land have been planted in wine, 
raisin and table grapes, and that 
$100,000,000 are invested in vineyards, 
wineries and wine stored in cellars. 
From 1880 to 1888, California pro- 
duced an average of about 12,000,000 gallons of wine 
per year. The largest product was in 1902, when the 
product was 45,000,000 gallons, and 1907 produced 
nearly as much. 1908 was a trying year on account of 
the dry summer succeeding a rainless March, though 
the product has been estimated at 25,000,000 gallons. 
This year, 1909, with the abundant rainfall of last 
winter, promises another large crop, and the cry has 
already gone up, "What will the grower get for his 

grapes i 

Those who remember the conditions for 

thirty-five years past, will recall that at times grapes 
sold for $7.50 and $i8 per ton, according to variety, 
increased to $16 and $30 or more, and again fell to 
$7. These lower figures are appalling to the farmer 
who relies on his crop of grapes for his income. 
Where the land is rich, and the yield large, he may 
pull through if he gets $7 per ton, but many a man will 
go to the wall if he relies upon his grape crop for his 

The temperance wave which has swept the country 
has materially diminished the consumption of wine 
and the consequent demand in the United States. 

Perhaps the tide is beginning to turn the other way, 
as there is growing- up quite a demand for case goods 
for family use. Bulk wines are sviffering, owing to 
the prohibition of shipments of wines and liquors into 
may of the so-called dry States. Wine, beer and 
whisky producers are all making efforts to cure the 
temperance craze, and the wine men especially are 
trying to "show the people that the drinking of light 
wines at meals is healthful and promotes digestion 
and general well-being and constitutes true temper- 
ance. The people of this State, except a small num- 
ber of fanatics, know this to be true, and when the 
time comes that this is realized by the people of the 
East who will not a deadly sin to feel com- 
fortable or even lively, much will have been accom- 
plished ; for if a moderate amount of wine should be 
consumed daily on the tables of the people throughout 
the country, there would be a demand for all we can 
produce. But unless wine can be shipped in bulk to 
be handled by the local dealer, while comparatively 
new, the price will be prohibitive except to the 

To keep a wine for three or four years in wood, 

then bottle it and mature it for two or three years 
more, means not only a material loss in quantity, but 
a large expense. 

Wines here, unless of the finer types, are cheap and 
in the lower priced cafes and even in the clubs where 
profit is not the object, a good, honest, wholesome 
wine can be had for ten or fifteen cents a pint and 
twenty-five cents per quart. It can be bought cheap by 
the gallon, bottled at home at a price that all but the 
very poor can afford. California wines of all prices 
can be had according to age and quality. Those who 
wish to try the finest kinds will find them at all the first 
class hotels and cafes for sixty-five and seventy-five 
cents a pint, $i to $1.50 per quart for still wines, and 
those who have been led to believe that there are no 
fine wines except those produced in Europe should try 
some of the higher priced ones on the local lists. Many 
varieties of wines are produced by most of the deal- 
ers, but in order to get the finest, one must choose the 
wine of a particular vineyard, where quantity and 
variety are not sought, but the finest excellence is the 
only aim. It would, perhaps, be invidious to point out 
the best, but a judicious selection will convince the 
connoisseur who is likely to find a red wine, rich, 
smooth and fruity as good if not better than a French 
claret at double the price. 

Corner of Lobby, Palace Hotel 

Western Press Association 

ROMINENT among the modern con- 
veniences that are being installed in the 
new Palace Hotel is the Randall Ele- 
vator Door Control. The application 
of pneumatic apparatus to the opera- 
tion of elevator doors eliminates the 
danger of unclosed doors, due to the negligence of 
the operator or to accident. The door will always be 
automatically closed and locked if the car is moved 
away from the landing, even though the operator 
should himself forget to release the opening mechanism. 

The Randall Elevator Door Control consists pri- 
marily of a pneumatic cylinder and piston, secured to 
the grille or framework of the elevator front. 
Through a properly designed system of levers, the 
motion of the piston is imparted to the elevator door. 
Air is admitted at the will of the operator, when the 
car is at the landing, by a pedal or hand mechanism in 
the car, and the door is opened. As long as the 
operator retains the mechanism in this same position, 
the door will be held open by the control ; but as soon 
as he releases the mechanism, or moves the car from 
the floor landing, the Control will be automatically 
reversed, close and lock the door ; in which position 
it cannot be opened from the outside, unless special 
provision is made for so opening. An attachm.ent can 
be made so that the Control itself is locked and cannot 
be operated until the car has come to the landing. An- 
other attachment can also be applied that will cut out 
the power, so that the car cannot be started until the 
door has closed. 

The Randall Control effects a great saving of time 
in the elevator schedule, as the operator does not have 
to move his car slowly from the landing in order to 
make sure that the door is closed and locked. The 
Control is positive and always performs its work ab- 
solutely and accurately. This feature is invaluable in 
office buildings, where a fast schedule is essential in the 
operation of the elevators. 

The Randall Control in the Palace Plotel is attached 
to the framework of the elevator front enclosure and 
is completely concealed from view within the partition. 
Panels are so arranged on the pit side that the ma- 
chinery is readily accessible for inspection. Air for 
the operation of this apparatus is brought to it by 
pipes from the main air compressor of the hotel power 
plant. The exhausted air, after having operated the 
machine, is piped back to the basement in order to 
avoid any noise from it. By the use of the Randall 
Control the Palace elevator doors will be at the will 
of the operator completely, when car is at the landing, 
and can be opened and closed rapidly and noiselessly, 
all disagreeable slamming being eliminated by the 
cushioning of the Control at the ends of the stroke. 

H. C. R.\ND.\LI.. 

such a 

E wish to draw special attention to the 
bread, rolls and pastry which this hotel 
furnishes to its guests, and in doing 
this we feel sure with a quality so 
vastly superior to what is generally 
furnished that it is natural that our 
should inquire how we are able to furnish 
high quality of goods. In explanation of 
this, we will state that in addition to employing 
the most skilled bakers and confectioners that are to 
be obtained in any part of the world, we make a prac- 
tice of using only the highest grade of flour, and the 
brand which enables us to turn out the quality of 
goods which are placed before our guests is "PILLS- 
BURY'S BEST," which is manufactured by the firm 
of Pillsbury- Washburn Flour Mills Co., Ltd., of Min- 
neapolis, Minn. 

The Pillsbury A mill, which is one of the five big 
plants which they own, is the largest in the world, turn- 
ing out, approximately, 16,000 barrels a day, and this, 
with the four other mills, combine to make up their 
total capacity of 35,000 barrels. 

Any tourists going East and desirous of visiting the 
Pillsbury A mill, can obtain an order which will insure 
them every courtesy on application to Pillsbury's agent 

here, Mr. E. B. 
Francisco, Cal. 

Wolff, 244 California Street, San 

Hooker & Lent Building 

The "Graney," 924 Market Street 

In my opinion, is the finest Billiard Hall in the World. 

San Francisco, since the fire, has taken the lead in 
the up-to-dateness and elaborateness of fittings of its 
hotels, theatres, cafes, stores, and, in fact, nearly all 
lines of business, so it is not surprising that in TIic 
Grancy this city boasts of the distinction of having the 
finest billiard parlor in the World. This room, finished 
in Circassion Walnut, with its Oriental tables of the 

same rare wood, its modern and novel indirect lighting 
effects, the rich Buccaro rug which covers the entire 
floor, makes of The Graiiey a public billiard room, that 
few if any private clubs can boast. It is one of the 
show places of new San Francisco, and a visit to The 
Graney is well worth one's time, whether they are in- 
terested in billiards or not. 

"In a Class by Itself" 

Interior View of Sorensen Co.'s Jewelry Store, Market Street, next to Call Building 

Western Press Association 

Interior View, Central Trust Company of California 
Sutter and Sansome Streets 

Main Court of the Palace Hotel Artistic 


HE main court of the Palace Hotel owes 
its artistic success in no small measure 
to the very effective handling of the 
art glass. 

The problem was to give a maximum 
amount of light and at the same time 
subdue the glare. Architect Kelham, collaborating 
with Mr. Hopps, was most successful in this, as were 
these gentlemen in the selection of the designs and 
colorinp' of the ornamental elass throughout. 

recently finished series of fine glass mosaic pictures in 
the railroad depot at Salt Lake City, the Hibernia Bank 
domes, this city, the Sonoma County Court-House, the 
series of beautiful mosaics in the cafe at the corner 
of Drumm and California Streets, representing an 
ancient vessel fighting Chinese pirates. In process of 
manufacture are several art glass pictures of some 
properties of the California Wine Association. 

Mr. Hopps keeps open house at the studios and 
work-rooms, 1 15-149 Turk Street, and a cordial invi- 

The United Glass Works, Inc., of which Mr. Hopps 
is president, produced this very decorative and har- 
monious work. It is interesting to know that the art 
glass used in this building totals 13,000 square feet. 
This firm is the leading one of its class west of Chicago 
and ranks in the artistic value of its productions with 
the first in the world. Some of the finest residences 
and public buildings in the country contain the work 
of this establishment. 

Some notable examples of Mr. Hopps' work arc the 

tation is extended to visit this establishnient and sec 
the work in detail. Tho extcnsivcncss of this plant, 
the immense and varied stock of beautiful glass and tiie 
thoroughly artistic treatment of all work will perhaps 
])e a revelation to visitors. 

This firm ])rodnces ail kinds of art glass for piil)- 
lic and ])rivale l)uil(lings. memorial windows, glass 
mosaics, fire screens, art domes, etc., etc. 

Specialties are exclusive and artistic designs and per- 
fect workmanship. 

Western Press Association 

Palace Hotel, San Francisco 

Trowbridge & Livingston , Architects 

Palace Hotel, San Francisco 

One of the Greatest Hotels in the World 

HxWE traveled in every large city in 
the world and have been in the best 
hotels to be found in them but I 
have never seen any hotel that so 
fulfills every requirement and an- 
ticipates every wish as does the 
Palace in San Francisco." 

So spoke one of the most widely traveled gentle- 
men in this country, one who by his high position and 
wide connections in the work of the government 
is known throughout the world. 

and man}^ new ones exclusively its own have been 

The Palace One of the Largest Hotels 
in the World. 

The Palace occupies an entire city block in the 
heart of San Francisco's commercial and financial 
centers. Its Market street frontage is 275 feet, 
while it extends over 350 feet along Xew Mont- 
gomery and Anne streets. This gives it an area 
of some ninety-five thousand square feet, or a little 

Looking Along the North Side of the Grand Court 
And his opinion is that of the host of travelers more than two and one-half acres. On the ground 

-who have visited San Francisco since the reopening 
of the Palace Hotel, in its new $10,000,000 building 
on the original Market street site. 

Since its first inception the Palace has been 
ninique in the hotel world. In its new home the 
same unique features which made the old house 
iamous in two hemispheres have been reproduced 

fioor almost the whole of this enormous space is 
devoted to the offices, dining rooms, ball and ban- 
([uet rooms, the Grand Central Court (itself without 
counterpart), the numerous kitchens and many pub- 
lic corridors and conveniences. 

The upper floors, of which there are eight, oc- 
cupy the same space, save that the various cmn'ts 

The Banquet Room at the Palace Hotel 

Western Press Association 

serve as light and air shafts, thus making every- 
one of the 700 rooms an outside room. 

The Palace building is of cream Milwavikee 
brick faced on the two lower floors, and trimmed 
on all floors with granite. The brick work sur- 
rounds a giant steel frame of the heaviest gir- 
ders and beams used in any construction on the 
Coast and designed, when the necessity arises, to 
carry four additional floors with perfect safety. 
Every element used in its construction is as fire- 
proof as human ingenuity can devise, put together 
with the idea of withstanding, without damage, any 

into the court on the west. Along this are found 
the public conveniences — telephones, telegraph of- 
fices, newspaper booths, parcel rooms, ladies' wait- 
ing rooms, etc. The court is flanked by a double 
row of massive Italian marble columns. It is fur- 
nished with heavy and comfortable chairs, divans 
and lounges, and the marble floor is covered with 
thick rugs. 

The Men's Grill of Great Size. 
On the north of the court lies the men's grill, 
and still further north the bar is situated, having its 
own entrance to Market street. The bar is en- 

View of One of the Handsome Suites, Palace Hotel 

The same general 

action of fire or the elements, 
plans, laid down in the first house, have been fol- 
lowed, except where a change would work a marked 

Grand Central Court Still Is the Motif. 
Generally speaking, the plan of the Palace con- 
sists of a great central court or lounge, around 
which the rest of the house is built. This court is 
150 feet long by nearly 100 feet wide and from its 
marble floor to the arching dome is 100 feet in the 
clear. On the north and south sides of the court 
are wide marble corridors, separating it from the 
men's grill room and the main restaurant respec- 
tively. On the east another wide corridor extends 
full length from Market and Jessie street, opening 

tirely panelled in solid oak and lighted by a heavy 
leaded glass skylight. ilehind the bar is the mag- 
nificent picture by Maxfield Parrish, one of the 
most noted .\morican i)ainters, entitletl "'I'ho 
Pied Piper of Hamlin." 'i'he bar is unii|uc in that 
it is the onI\- bar in San l'"rancisco and L'alifornia 
where no drink is sold for less than twenty-fi\c 
cents. As N'ed llamilton remarked at the opening. 
"Thank (iod, we again ha\e a 'two-bit' bar in town." 

The men's grill — of a name and fame to conjure 
with — is a great room, as long as the court and 
almost as wide. It is floored witii large roil tiles 
and its ceiling springs in a low. wide springing 
arch of strictly Gothic type. The grill is finisheil 
in cream white with candelabra of hammered copper. 

Western Press Association 

At the west end is the electric and coal grill, in- 
suring quick and perfect cuisine and service. 
The Main Restaurant a Study in Dull Gold and 
Gray in Soft Tones. 

This room, situated on the south side of the 
court, is of great size, with a seating capacity of 
five hundred guests. The room is classic in its 
simplicity, the only attempt at ornamentation being 
the beaten gold capitals of the pillars on the cor- 
nices and in the fretwork of the walls. Its quiet 
restfulness soothes and pleases, being strictly in 
keeping with the faultless service and cuisine. 

after Louis XIV period in dull tones of solid gold, 
unrelieved by any other color, making an effective 
background for any gown. This room is fifty by 
one hundred feet in size, and is finished with a 
hardwood parquetry floor, which is especially de- 
lightful for dancing. The ballroom has its own pri- 
vate entrance on Jessie street, as has the banquet 
room at the end of the east corridor. By this means 
two balls may be held at the same time, one in 
the ballroom and the other in the banquet room, 
without interference with each other in any way, 
and entirely apart from the rest of the hotel. 

Parlor in One of the Suites, Palace Hotel 

On the south of the main restaurant is the ban- 
quet room — another symphony in grey and gold, 
with polished hardwood floor and small panelled 
glass doors. This is the favorite room for ban- 
quets and affairs of a size insufficient for use of the 
great Louis XIV ballroom, which is close by. An- 
other long corridor extends parallel with Jessie street 
from the east corridor to the ballroom. The ban- 
quet room is on one side of this and on the Jessie 
street side are the numerous checking and toilet 
rooms for men and women, reception parlors and 
a number of small rooms for private dinners and 
like affairs. 

The ballroom occupies the entire southwest cor- 
ner of the building. It is a superb room, finished 

Magnificently Equipped and Splendidly Situated 
Kitchens, Storerooms and Service Rooms. 

Practically the entire arrangement of the first 
floor was laid out under the personal supervision of 
Colonel John C. Kirkpatrick, managing director of 
the Palace Hotel Comi^any. and at no point does the 
wisdom which he has ac(|uire(l through years of 
hotel management show more prominently than in 
the location and arrangement of the kitchens. In 
the first place, they are on tiie same floor and on 
the same level as the main restaiu'ant and men s 
grill and immediately adjoining them. 'I'iiis one 
fact is, in a measure, accountable for that superb 
service for which the Palace has long lieen noted. 
The kitchens extend alonsr the western side of the 

Western Press Association 

building on Anne street. Rows of windows high 
above the street flood the place with sunshine and 
air. Here Ernest Arbogast, the chef, who has in 
his time, served five presidents of the United States, 
rules more absolutely than any monarch over his 
hundred cooks. The range extending nearly fifty 
feet, across one side of the room is the largest 
ever installed on the Pacific Coast, as are the soup 
stock kettles and the giant roast ovens. Service has 
been the watchword in arranging this department. 
The raw materials are received on the floor below 
from the wagons, which drive directly to the doors 
of the hotel's butcher shops, vegetable and store- 
rooms. From there they are served to the kitchens 
on electric elevators, or by waiters via the broad 
easy stairs. From the kitchens electric dumb 
waiter service is given to every floor of the house, 
each floor being equipped with its private service 

Upper Floor Arrangements Perfect. 

On the upper floors, the rooms are arranged so 
that an entire series can be thrown en suite or in 
pairs as desired. Every room is an outside room 
and nearly every one of them has private bath. All 
are furnished in mahogany with heavy brass beds of 
special design. 

On the second, sixth, seventh and eighth floors 
in each corner of the building there are a number 
of specially arranged suites. These are the "state" 
and "royal" suites, consisting of reception salon, 
dining room, parlors and bedrooms, etc. These 
rooms are furnished in different woods, tapestries, 

brocades, etc., and are among the richest provided 
in any hotel for the accommodation of the guest. 

A Perfect Ventilation System. 

Throughout the whole building one is impressed 
by the perfection of ventilation, which has been 
attained. The hotel has its own electric light, 
pumping and power plant, located in the basement. 
Here also are the fan rooms, both blowers and ex- 
hausts, each connected and operated by its own in- 
dividual motor. Thermostats placed on every floor 
connect with these fans and automatically control 
the operation of both exhaust fans or the blowers 
which provide the fresh air. The fresh air is brought 
into the house through specially arranged channels 
and is filtered and washed before being sent to the 
rooms. The exhaust fans connect with every room 
and the entire air body is changed continuously. 
In the great court this entire change takes place 
every five minutes. In the men's grill and main 
restaurant every three minutes, in the ballroom and 
banquet rooms every four minutes. Such move- 
ment can, of course, be increased or decreased at will 
of the engineers. Expert architects and engineers 
who have watched the operation of this system 
since its beginning are unanimous in the declaration 
that this is the one instance in which a theoretically 
perfect ventilation system proved all that was ex- 
pected in practice. 

The Palace Hotel, as it stands today, represents 
the epitome of hotel excellence, the farthest advance 
in the science of hotel building and hotel keeping. 
It is built to last for all time. 

The Great Fifty-foot Range in the Palace Hotel Kitchen 

Kitchener-Schmulian Co. 

Palace Hotel, Handsomest Men's Shop in the West 

HE accompanying illustration is pho- 
tograph and half-tone reproduction of 
the Kitchener-Schmulian Company's 
store in the Market Street front of 
the Palace Hotel building, next to 
the entrance to the men's grill. It 
is considered by knowing ones to be the hand- 
somest shop in the West and one of the best to be 
found in America. It is devoted exclusively to the 
sale of men's haberdashery, and the furnishings 
denote elegant and refined taste, simplicity being 
the prevailing note. The fixtures are of Circassian 

The floors are of oak in the old English finish, 
with a large herring-bone pattern. The side of the 
hotel facing the hotel corridor contains a 12 by 12 
display window, which affords a view of the entire 
interior, the displays being made on beautiful Cir- 
cassian walntit tables to match the other fixtures. 
The tables stand on green rugs, producing an effect 
which is pleasing to behold and rarely seen in a 
shop of this kind. 

For lighting purposes powerful Tungsten lamps 
are used, concealed in large globes hanging on 

Kitchener-Schmulian Co. 
Handsomest Men's Shop in the West, Palace Hotel 

walnut, and the shelving is interspersed with beau- heavy brass chains. The illumination at night is a 
tiful matched panels. The merchandise is carried l^laze of glory, there being six lighting tixlures in 
in the firm's own stock boxes of linen to harmonize the shop, which is only jt, hy 40 feet in dinuMisions. 

with the color scheme. 

The display cases are the handsomest and most 
expensive to be found anywhere. They have 
black and white marble bases, drawers in which 
small dress accessories are carried, and solid plate- 
glass cases on top for display purposes. Their con- 

The tirni carries strictly high-class haber- 
dashery, both domestic and foreign. 

The location of the KilcluMier-Schnuilian Com- 
])any is advantageous for connnanding the exten- 
sive, high-class trade it enjoys, lioth the Market 
Street and grille-corridor windows afi'ord oppor- 

struction is exceptionally practical, just suggestions tunity for a splendid disiilay of the latest novelties in 
of stock being visible at first glance. men's wear. 

Western Press Association 

The Market Street Cafe 
736 Market Street 

New Home of Haas Bros. 
Wholesale Grocers 

Men of Today 


OLLOWING this caption will be found 
brief and tersely written biographies of 
the men who have taken a forceful part 
in the making of Modern San Fran- 
cisco. These sketchy word-pictures are 
modest tributes to the worth, the enter- 
prises, the liberality and genius of the builders of a 
great city. They are personal histories in the minia- 
ture and are intensely interesting, since they shed a 
flood of penetrating light upon the ambitions, quali- 
fications and deeds of a notable group of men. 

One of the most conspicuous qualifications of a 
majority of the following characters is their acceptance 
of the wisdom of the Biblical injunction to unite works 
with faith — to perpetuate deeds in some reasonable 
proportion to one's thinking about doing something. 
All of the men whose lives are herein portrayed have 
done something, and will leave behind them some kind 
of creditable monumental work. It should be gen- 
erally thought, and doubtless is by appreciative per- 
sons, an enviable distinction to be justly and reason- 
ably considered one of San Francisco's great men. It 
is an honor to which few men attain, but for which 
many strive. The field of the battling for this guerdon 
is practically without bounds, and the lists are open 
to all. 

The reader will not fail of perceiving the cheerful 
optimism, the blooming and encouraging self-satisfac- 
tion that pervades and makes singularly instructive 
and, hence, beneficial, these tiny biographies. Appar- 
ently the "men of today" have not only wrought and 
builded with their hearts in their endeavor, but they are 
united in a purpose "to keep it up." They are satis- 
fied and justified. Results of their labor deepen and 
strengthen their belief in the glorious destiny awaiting 
San Francisco. 

One will discover a deal of information in perusing 
the written lives of these men. Here are set down the 
records of brilliant personal achievement, the gratify- 

ing consummation of gigantic financial ventures and 
commercial enterprises and stories of men who, by 
winning professional prominence, are considered pre- 
eminent by their fellows. All of these citizens will 
leave behind them fruitful examples for posterity and 
practical demonstrations of the value of good citizen- 
ship to civic communities and the world at large. 

"The men of today" have worked along many 
lines running in many directions. Some of them are 
great merchants whose ships carry the products of the 
fields of California and the wares of San Francisco's 
factories to the ports of the awakened Orient. Others 
are influential capitalists interested in banks, mines, 
railroads, and manufacture. Some are men who are 
investing of their resources in great buildings, and 
other material city improvements, while others are 
busily occupied in promoting private and corporate en- 
terprises. The concentrated power of all of these 
forces can bring about tremendous results, and this 
is what is being done by the men of today. There is 
no mistake in the statement that a common purpose is 
actively abroad to promote the welfare of this city, for 
never since it had its beginning has San Francisco 
faced such a plan and a promise of expansion as con- 
fronts it at present. 

In Washington, in the Hall of h^imc, the acts oi 
Congress place marble tablets comnionnM-aling the 
deeds of distinguished citizens who, in life, greatly 
served this country. "The men of today" who are 
very plainly alive, are having no difficulty in seeing the 
evidences of their greatness, past, present and future. 
With a proper respect to what posterity niav think of 
them, the "men of . today" are busily engagod in w in- 
ning the approbation of the living and in w resting suc- 
cess from the hands of failure and fierce competition. 
Out of this conflict is continuinisly reappearing a new 
San Francisco and brilliant recruits to "the men of 

Western Press Association 

Western Press Association 

REDERICK SHARON, worthy son 
of a family famous in the annals of 
California for the vast part it has 
played in the uplifting of the Golden 
State, is one of the most enterprising, 
most popular, broad-minded and con- 
servative capitalists in the West. 

Mr. Sharon's faith in San Francisco is of such 
quality that even in times of direst calamity he 
has poured the vast capital at his command without 
stint into the rehabilitation of the Pacific Coast 

Up to the time of the great fire of April, 1906, 
Mr. Sharon had been living abroad for about fifteen 
years. He is one of the principal owners in the 
Palace, and in other extensive local investments 
controlled by the Sharon Estate Company. After 
the conflagration Mr. Sharon immediately returned 
to San Francisco and with United States Senator 
Francis G. Newlands of Nevada and Col. J. C. Kirk- 
patrick, planned the rebuilding of the great Palace 
Hotel, San Francisco's most famous hostelry, upon 
the old site. It was the determination of Mr. 
Sharon, Colonel Kirkpatrick, local manager of the 
Sharon Estate Compan5^ Senator Newlands and Mr. 
Sharon's sister. Lady Hesketh, of London, that the 
New Palace should far surpass the famous old 
Palace. Accordingly, architects of national standing 
were employed, and on the site of the old Palace 
Hotel, which was totally destroyed, there stands 
today one of the handsomest hotel edifices in the 
United States. 

^Ir. Frederick Sharon is the son of the late Sen- 
ator \A'illiam Sharon, who was one of the great pio- 
neers in the industrial development of California 
in its formative period. Mrs. Sharon is the daughter 
of Lloyd Tevis and sister to William S. Tevis and 
Dr. Harry Tevis. The Sharon family has the high- 
est social connections both in the United States and 
Europe, and its relationship to other famous Cali- 
fornia families is well known. 

Mr. Sharon is a man of democratic nature and 
kindly spirit. Travel, wide reading, and a critical 
knowledge of the best artistic musical and literary 
production of Europe and America, as well as a 
close friendship with many of the most famous 
personages, render him a delightful social com- 
panion. In Europe Mr. Sharon is a friend of the 
aristocracy and the celebrities of the day. He is a 
friend of King Edward, and his knowledge of im- 
portant men and events lends a sparkle and informa- 
tive value to his views and conversation. 

While society claims a portion of Mr. Sharon's 
time, he nevertheless devotes himself assidiously 
and with great success to the more serious pursuits 
of life. He is a man of humanitarian impulse and 
action, and the business, social and financial com- 
munity of San Francisco as well as the many thou- 

sands who have benefited by his enterprise and gen- 
erosity, hope that he soon will consent to make San 
Francisco his permanent home. Mr. Sharon went 
to Europe last April to purchase some of the fur- 
nishings of the New Palace Hotel, which have 
cost $500,000. He returned to be present at the 
opening of the New Palace which was one of the 
biggest events in San Francisco since the fire. 

Mr. Sharon is generous beyond fault and has sub- 
scribed without consulting his personal advantage, 
to many enterprises for the social and industrial 
uplift of San Francisco. He is a most generous 
patron of charity. 

The great work done by Senator Sharon in re- 
habilitating the Bank of California and in placing 
that grand institution on its feet after it had failed 
is an important epoch in this history of this State. 

Mr. Fred Sharon is the son of Senator William 
Sharon, the famous California pioneer, whose name 
is associated with the great bonanza days of early 
mining upon the Pacific Coast. Senator Sharon was 
a man of extraordinary foresight and of remarkable 
enei-gy. Possessed of great business sagacity, he 
invested in and developed some of the greatest 
mines of California and Nevada and laid the founda- 
tions of the present enormous fortunes of the 
Sharon family. Mr. Fred Sharon, who inherits his 
father's fine character and generous traits, has 
steadily increased the family wealth by judicious in- 
vestments and has taken much the same part in 
bringing San Francisco to the forefront that his 
father bore in developing the great mines of Nevada. 
The relations of the Sharon family with Nevada 
date from the days of the Conistock mine until to- 
day. Mr. Sharon's brother-in-law. Senator Newlands 
of Nevada, has achieved a national reputation as the 
framer of the National Irrigation Law, under which 
the government has expended $50,000,000 in con- 
structing huge irrigation works. As "father of the 
irrigation law," Senator Xcwlands saw water run 
in the first government i^rojcct in the Truckoo- 
Carson canals in Ne\-a(la. Senator Sharon's sister is 
the beautiful and celebrated sucial queen, the 
Countess Festetics, who, as i~lora Shart)n, was one 
of the belles of San Francisco. 

Mr. Sharon was one of the nmst prominent tigures 
at the opening of the New Palace. Xow that the large 
])atronage of the first few days that the I'alace was 
open to the ]niblic has assured its permanent success, 
Mr. Sharon is nuich gratified, and his faith in the 
future of the hotel and of San iM-ancisco fully jusliheii. 
When he came from luu-ope just after the i'.ig Smoke 
of 1906, and while others may have faltered. Mr. 
Sharon, with the confidence born of a sagacious insight 
into the future greatness of a San l*"ranci.sco risen from 
the ashes, at once j^lanned anew, and the New Palace, 
and other Sharon ])roiKM-ties. are consjiicuous monu- 
n-.ents in a rehabilitated citv. 

Western Press Association 

O citizen of San Francisco has done 
more to lend to this city its reputation 
as a world metropolis than Colonel 
J. C. Kirkpatrick. Wherever the name 
of San Francisco has penetrated, the 
reputation of the old Palace Hotel is 
known. This great San Francisco hostelry before the 
fire was the rendezvous for the statesmen, social lead- 
ers, business and professional men and all the wit and 
brilliancy of the West and those who came West. 

Colonel Kirkpatrick is the San Franciscan who 
made the reputation of the old Palace Hotel, upon 
whose foundations has risen a structure more palatial 
and more magnificent than its predecessor. In the con- 
summation of this great financial enterprise, the re- 
creation of the Palace Hotel, Colonel Kirkpatrick, who 
is manager of the Palace Hotel Company, is associated 
with United States Senator Francis G. Newlands of 
Nevada, Mr. Fred Sharon and the Sharon estate. 

One may hardly describe the old Palace Hotel, which 
was one of the famous hostelries of the world in its 
day. Here met the best, brightest and j oiliest. Its vast 
interior open court was as much a part of San Fran- 
cisco as is the Golden Gate. A palace it was not in 
name only, but in spirit. The success of this great 
venture was due to Colonel Kirkpatrick. His spirit, 
forethought, generosity and management animated 
and vitalized the enterprise. 

Today, thanks to Colonel Kirkpatrick and to Mr. 
Sharon, the new Palace Hotel is an even greater 
credit to San Francisco than was the famous old hos- 
telry that stood on Market Street before the fire of 
1906. Aside from possessing the architectural splend- 
ors that in their day adorned the old Palace, the new 
structure has kept pace with this moving world. In a 
word, it is more modern. The furnishings alone, 
of the new Palace, have cost more than one-half 
million dollars. 

In San Francisco there is no citizen more liked, 
more popular, nor more respected. Though busy with 
the administration of property worth millions. Colonel 
Kirkpatrick has always found time to look after the 
interests of his city through unselfish devotion to public 
interests. As a member of the Park Commission, he 
has done much to aid in the improvement of San Fran- 
cisco. Colonel Kirkpatrick is charitable to the ex- 
treme. He is generous and tolerant by nature. In 
personality he bears so striking a resemblance to King- 
Edward of England that the fact has often been com- 
mented upon in the press. 

Colonel Kirkpatrick is a man of wide reading and 
travel. All parts of Europe he has visited ; but he 
loves best San Francisco, and whether in a gathering 
of friends or at a great public meeting, he is always 
the same, a kindly, generous and entertaining com- 

Colonel Kirkpatrick has recently been elected a 
director of the Wells Fargo Nevada National Bank 
in place of the late E. H. Harriman. 

Senator George S. Nixon of Nevada, who recently 
returned from Europe, adds further testimony to the 
colonel's kingly resemblance. He reported that the 
Palace is a better hotel than any in London or Paris, 
and that King Edward, sitting on a moor in Scotland 
having grouse shooed toward him for him to shoot, is 
the real double of John C. Kirkpatrick. 

The working plans, that is, the arrangement of the 
scene of greatest activities, the kitchens and the grills 
of the Palace, were prepared from Colonel Kirkpat- 
rick's original ideas. The kitchens and grills are on 
the Jessie street side of the hotel and on the same floor 
as the grills and dining parlors, and close to them. 
This greatly promotes convenience and quick service. 
This feature is a great advantage and has been pro- 
nounced by visiting hotel men. East and West, as one 
of the best arrangements among the hotels of the 
world. Colonel Kirkpatrick's long experience at the 
Palace enabled him to suggest to the architect changes 
from the original arrangement of the Palace of com- 
paratively greater advantage to the new hotel. These 
changes have greatly benefited and beautified the new 
hotel, until its entire arrangement is pronounced un- 
equalled. As Colonel Kirkpatrick's individuality 
made the world-wide reputation of the old Palace, so 
will it be as closely identified with the universal fame 
of the new. He is a conspicuous figure in the past, the 
present and the future of San Francisco. 

O man in California has clone more, 
consistently and steadily, to bring the 
resources of this State to the attention 
of Eastern investors, and to spread the 
fair name of San Francisco over the 
world, than the Hon. M. H. de Young, 

proprietor of the "San Francisco Chronicle." For 
years, and in fact since the inception of his great 
metropolitan daily newspaper, Mr. de Young has 
steadfastly, sanely, energetically and progressively ex- 
ploited the wealth of California through the medium 
of this great journal. 

Although Mr. de Young is, perhaps, best known 
through the State and nation as the proprietor of the 
"San Francisco Chronicle," yet his activities are mani- 
fold. It is not alone through the "Chronicle" that Mr. 
de Young has contributed so materially toward the 
building up of his city and State. Perhaps the most 
striking of the many instances which might be re- 
corded of Mr. de Young's civic helpfulness is the hold- 
ing of the great California Midwinter Fair at San 
Francisco in 1894. It was this great fair, which was 
really an exposition deserving to be ranked with many 
of the expositions that have been held in recent years 
throughout the coimtry, that first signally exploited the 
fact that the climate of San Francisco and of Northern 
California is as attractive for a winter resort as for a 
summer home. Under Mr. de Young's executive 
administration, the Fair proved a great financial suc- 
cess as well as a tremendous advertisement for San 
Francisco. Given in a depressed period, it started the 
city on a great upward boom. 

Mr. de Young is interested in a great number of 
charitable and public enterprises. He has given special 
attention to the large public museum in Golden Gate 
Park, which today entertains and instructs thousands 
of persons as a result of his public-spirited initiative. 

Besides the ownership of the "San Francisco 
Chronicle," Mr. de Young is among the heavy property 
owners of the city. The management of his great 
interests, however, does not take him from the enjoy- 
ment of the artistic side of life, nor has it alienated 
his sympathies from all broad and humanitarian oc- 
cupations. Mr. de Young is a generous patron of the 
arts, and is a connoisseur in that line. In Europe he 
has collected a great many valuable artistic relics. 
Mr. de Young is a devoted father ; his family circle is 
one of the most delightful socially in the country, and 
his three beautiful daughters are great favorites in 
San Francisco society. 

For years Mr. de Young has been recognized as one 
of the strong men of the Republican party. Fie shares 
in the implicit confidence and friendship of President 
Taft, as he did in that of President Roosevelt. Mr. 
de Young is a member of the Associated Press. He 
has taken great interest in building up the l^nion 
League Club into its present high position. In fact, his 
activities are so manifold that it is difficult to enumerate 

W estern Press Association 

them all. In character he is sincere, enterprising, 
sympathetic and genial. 

Illustrating Mr. De Young's love for the artistic is 
his ownership of the handsome Alcazar Theatre be- 
fore and since the Big Smoke of 1906. The Alcazar 
is one of the favorite show places of the city. He 
stands among San Francisco's richest men, and made 
the start of his great fortune in the "Chronicle," which 
of all San Francisco newspapers is the model and rep- 
resentative journal. The files of the "Chronicle" back 
through the years show the "Chronicle" always to have 
been steadfast in its efforts for a greater San Fran- 
cisco and a more glorious development of California. 
Mr. De Young has distinguished himself in many 
local, state, and international enterprises, but when all 
is said and done, he is known best as the faithful and 
enterprising proprietor of the "Chronicle." He is per- 
sonally, also, a member of leading commercial organ- 
izations and the most prominent clubs. Since the con- 
flagration of 1906 Mr. De Young has been indefatigable 
in the work for the rehabilitation of San Francisco, 
and to him is largely due the confidence which has re- 
sulted in the restoration of San Francisco. He has 
enlarged the Chronicle Building until it is now one of 
the largest and most imposing in the city. 

M. H. de Young 

Western Press Association 

^^P^^^'BI ■'^ some men the civic type is essentially 
^^^^^^K developed. The mind of such men 
i^f^^^^^M naturally runs to the improvement of 
^^^^^^H the laws and government, to the 
^^^^^^j building up of parks, schools, hospitals, 
l^^^j^^O. sanitariums, of everything, in fact, that 
makes life more beautiful, helpful, healthy and happy 
for the people as a whole. 

]\Ir. James Duval Phelan, former Mayor of San 
Francisco, and a man of wide national reputation, is 
an exemplar of a type of citizen in whom the civic 
spirit has reached its most ultimate development. Mr. 
Phelan is a Native Son ; he was born in San Fran- 
cisco, and his greatest interests are all centered in this 
city. Without recalling history previous to the fire, 
Mr. Phelan's activities since that time give a good in- 
sight into his loyal, progressive and generous char- 
acter, which has always been uniformly maintained 
during the long period in which he has been in the 
public eye. xA.s one of the heaviest property owners 
in San Francisco, and as one of the wealthiest men in 
the \A'est, Mr. Phelan suffered a tremendous loss at 
the time of the San Francisco disaster in 1906. At 
this terrible time the first thing he thought of was not 
to save his property, but to help those in greater need 
than himself. As president of the California Red 
Cross Society he did vast good for San Francisco, and 
his name at the head of that organization lent a public 
confidence in it throughout the nation. Mr. Phelan, 
at the time of the disaster and subsequently, worked 
night and day in the public behalf, and was himself 
one of the largest donors to the bereaved and afflicted. 

It is also largely due to Mr. Phelan that San Fran- 
cisco's material development proceeded so steadily 
despite the hard times that followed after the big 
catastrophe. Mr. Phelan was the first of the great 
San Francisco capitalists to enlist the aid of Eastern 
capital in the rebuilding and rehabilitation of the city. 
To accomplish this result he went East and personally 
interviewed the great financiers, with the outcome that, 
although the times were hard, he secured several mil- 
lion dollars to back up the enterprises, and thus started 
Eastern capital toward this city. 

The new Phelan BuilcHng is one of Mr. Phelan's 
most substantial contribvitions toward the material de- 
velopment and appearance of San Francisco. This 
huge building on Market Street may be said to repre- 
sent the most advanced type of office buildings which 
engineering and architectural skill and the expenditure 
of millions can produce. The great edifice, which is of 
flatiron shape, is built as soundly as a battleship, as all 
those who saw the enormous steel frames employed in 
its construction are aware. 

Mr. Phelan has many huge interests in San Fran- 
cisco. He is the president of two large banks ; never- 
theless he devotes much of his time to the arts. It 
was Mr. Phelan who first brought to San Francisco 
the great architect, D. H. Burnham, who laid out the 
Chicago World's Fair, in order to lay out a plan for 

the beautification of San Francisco as a whole. 
Although Mr. Burnham's plans have not all been 
adopted, yet they have suggested a great deal and have 
stimulated others toward beautifying San Francisco. 

As a student of California history, Mr. Phelan has 
no peer. His love for California is intense ; and, in 
order to perpetuate the historic traditions of the State 
in the minds of the coming generations, he has donated 
a number of statues, and has improved many of the 
fascinating and historic landmarks which have come 
to us from the romantic days of the Franciscan mis- 
sionaries. One of the most notable statues which may 
be mentioned at this time is that of Father Junipero 
Serra, the indomitable priest who, in 1769, led a band 
of devoted missionaries from Mexico to California. 

Mr. Phelan takes high rank as a public speaker and 
as a writer. Fie has written many articles upon various 
phases of the history of San Francisco and of Cali- 
fornia, and of present conditions therein, his articles 
having appeared in the great national magazines and 
periodicals. As a public speaker Mr. Phelan is pecu- 
liarly scholarly, lucid, practical and convincing. He 
catches his audience by his reference to the homely 
things of life, and yet an address by him reveals his 
wide scholarship and his intimate acquaintance with 
the past history of this and other nations. 

Hon. James D. Phelan 

JV est em Press Association 

R. Charles D. Haven, Resident Secre- 
tary of the Pacific Department of the 
Liverpool and London and Globe In- 
surance Company, is one of the pioneer 
underwriters of San Francisco. 

Mr. Haven resigned as Secretary of 
the Union Insurance Company of San Francisco in 
1881 to accept his present position. He engaged in 
fire underwriting in the early sixties and was elected 
Secretary of the Union in 1865. 

In 1870 Mr. Haven was elected Secretary of the 
Board of Fire Underwriters. In 1896 he was elected 
President of the Board of Fire Underwriters of the 
Pacific, a position to which he was continuously 

Mr. Haven is extremely esteemed in business cir- 
cles and is popular socially. As a member of the 
great Liverpool and London and Globe he is one of 
the influential men of the community. Mr. Haven has 
great faith in the future of San Francisco, and he 
believes that ultimately it will rank among the first of 
the fire-protected cities of the world. 

OLONEL C. ]\Iason Kinne occupies a 
unique position among the pioneers of 
California. Colonel Kinne came to 
California in 1859, and when the Civil 
War broke out he represented his 
adopted State for three years in the 
Union army in Virginia. 

Colonel Kinne today is the widely known and re- 
spected Assistant Secretary of the Liverpool and Lon- 
don and Globe Insurance Company. He has held his 
present influential position in the community and wide 
personal following for many years, since he is a pioneer 
underwriter of California as well as a veteran of the 
Civil War. 

In 1866 Colonel Kinne entered the service of a local 
company as city agent and later went with another 
local company in the same capacity, and when its busi- 
ness was re-insured by the Liverpool and London and 
Globe in 1871, Colonel Kinne was employed by the 
latter company and has continued in its service ever 

Colonel Kinne holds a high reputation as one of 
the most expert insurance men in the country. He is 
the author of what is known as the Kiiuie rule for 
apportioning losses on non-concurrent policies, which 
has been adopted by many fire underwriters" asso- 

IVesteni Press Association 

N all California there is no man who 
has more merited the esteem of passing 
generations than Mr. Lovell White, 
President of the San Francisco Savings 
Union. For more than a generation 
1 Mr. White has held this position, and 

since the early seventies he has come into contact with 
practically every notable citizen that the Golden State 
has produced. Without ostentation, Mr. White is one 
of the foremost men in banking circles of the Coast. 
At home and abroad he is well known and to the 
thousands of patrons of the great San Francisco 
Savings Union he is a familiar figure, the personifica- 
tion of business ability and integrity. 

Mr. White is widely interested in charities and his 
charming wife, Mrs. Lovell White, is one of the fore- 
most club women of the Western States. With the 
great personal regard in which he is borne by those 
who know him, there are few rewards in public repu- 
tation that he might not gain. He has, however, the 
pioneer's love for unostentation. 

It is as President of one of the leading savings banks 
of the world that Mr. White prefers to be known and 

ILLIAM J. BUTTON, President of 
the Fireman's Fund Insurance 
Company, has been associated 
with this great San Francisco enter- 
prise since he was twenty years of 
age. Two years after he became con- 
nected with the company, Mr. Button was ap- 
pointed i\Iarine Secretary. Promotion came fast to 
him, for he possessed a native executive ability and 
rapidly developed talent as an underwriter. Always 
working to the fore he became Assistant Secretary, 
Secretary, Vice-President and Manager, and then 
President of the great corporation. Mr. Button has 
been President of the Board of ]\Iarine Underwriters 
of San Francisco for many years. 

The Fireman's Fund Insurance Company is one 
of the most popular and most respected financial 
institutions upon the Pacific Coast. Buring the con- 
flagration of 1906 the company suffered a greater 
loss than any other insurance company ; many of 
the stockholders of the company were residents of 
San Francisco whose fortunes were almost wiped 
away in the great conflagration. However, so great 
was public confidence in the institution and its 
management that, despite the huge loss suffered, the 
company today is in a finer financial position than 

R. E. C. Morrison 

R. E. C. Morrison, General Agent of 
the ^Etna Insurance Company, of 
Hartford, Conn., is one of the best 
known and most esteemed insurance 
managers upon the Coast. Mr. Mor- 
rison is everywhere known for his con- 

servative principles, his progressive business methods, 
and his loyalty to the powerful insurance company 
he represents and to the community. Possessed of a 
clear head, a splendid personality, and a thorough in- 
sight in and comprehension of the great work under 
his directions, he is peculiarly equipped for the posi- 
tion which he occupies. For the past twenty years 
Mr. Morrison has acted as Superintendent of agen- 
cies for the yEtna Insurance Company of Hartford. 
In this vocation he has repeatedly covered the entire 
Pacific Coast, visiting all sections and keeping in 
constant touch with agents and local conditions. As 
General Agent, Mr. Morrison succeeded the late 
George C. Boardman, one of the most respected and 
popular men of his profession and one to whom 
Mr. Morrison is a worthy successor. For more than 
a year prior to the assumption of his present posi- 
tion, Mr. Morrison was the practical head of the 
^tna Company's business in its general agency 

Western Press Association 

R. John Martin is the pioneer in the 
wholesale development of electrical 
power in California. Possessed to a 
peculiar degree of the remarkable 
faculty of consolidating great combi- 
nations of capital and projecting it 

into industrial enterprises, Mr. Martin early applied 
himself to the creation of a new form of wealth, which 
not only vastly benefited the public but did not enter 
into competition with existing enterprises. Rather it 
immeasurably enlarged their scope and created thou- 
sands of new opportunities. INIr. Martin is the organ- 
izer and Vice-President of the California Gas and- 
Electric Corporation, a powerful institution which ' 
has developed many thousands of horse-power from 
the fall of California's mountain streams, and has 
set the wheels of industry revolving in every important 
city in the northern part of the State. 

Having developed such a vast amount of power, ^Ir. 
Martin entered the electrical railway field and with 
brilliant results. The systems planned and organized 
by him are placing a network of electrical railways in 
Northern California. The power, too, is supplied to 
hundreds of factories and industries and is used in 
many cities. 

So great is the success that has attended his life 
work, that Mr. Martin has a national reputation. 

John Martin 

Western Press Association 

O no man other than John D. Baker, 
Jr., does the development of the 
oil industry of California owe more. 
He is public spirited, and has done 
much that has never received public 
notice in the promotion of California 
industries. Mr. Baker is a self-made man, who has 
devoted his life to the promotion of the oil business, 
and since 1899 he has been a factor in crude and 
refined oil, with which all monopolies have had to 
reckon. Mr. Baker resigned as general manager of the 
Union Oil Company, which has a capital of $10,000,- 
000, to start out for his sole interests. Recently he has 
become the head of a number of other oil industries 
that promise to promote the oil industry of California a 
thousand fold. Outside of oil, Mr. Baker is never to 
be found in the rear column, marching toward greater 
industrial activity for San Francisco. 

He is extensively interestel in the Enos Oil 
Company, the Cholame Oil Company, the Casmalia 
Ranch Oil and Development Company, the Claremont 
Oil Company, and Los Flores Land and Oil Com- 
pany, and of which he is the official head. John 
Baker, Jr., is vitally interested in California, its growth 
and development, and there is probably no industry in 
its boundaries which brings more money into the State 
than oil. 

ERBERT LAW and Hartland Law are 
among the very largest and wealthi- 
est owners of real estate in the city 
and county of San Francisco. The 
career of the brothers in real propertv 
enterprises has been one continuous ad- 
vance in success and prosperity. As a matter of fact, 
they have shown some of the elder heads how to suc- 
ceed in real property investments. The Monadnock, 
one of the largest and handsomest business blocks in 
the down-town business section, is one of their prop- 

erties, representing an outlay of $2,000,000. Another 
of their noted successes in the line of ofifice buildings 
before the big fire was the great Rialto Building in the 
wholesale district on Mission Street, which will soon 
be restored. The Crossley, another office building, 
erected by the Law Brothers, will also be rebuilt. They 
were at cne time owners of the magnificent Fairmont 
Hotel, but traded it back to Mrs. Herman Oelrichs, of 
San Francisco and New York, for the Rialto, since the 
conflagration. All the Law properties are sources of 
large income. . They have displayed high business 
sagacity in selecting sites and building thereon. Hart- 
land and Herbert Law are members of the leading 
commercial clubs and of exclusive social clubs. There 
is little of importance in financial circles in San Fran- 
cisco in which the Law Brothers are not interested. 

Western Press Association 

^^^5^Wra HOUGH Frederick Tillmann, Jr., is 
^^p^^'-, probably best known to the public at 
^^,^^^1^^^ large as the head of the Tillmann & Ben- 
ff^Pl Company, he is financially inter- 

^^^^^^^ ested in other commercial organiza- 
tions in San Francisco and the State, 
and also in manufacturing enterprises. His clear fore- 
sight has also made him the owner of much valuable 
real estate. Tillmann & Bendel rank as the largest 
wholesale grocery house in California. 

Mr. Tillmann is public spirited, and after the con- 
flagration of 1906 did not hesitate to reinvest his 
money in his own business, but his public spirit also 
assisted and gave confidence to others in the grand 
rehabilitation of the city which led up to the world- 
wide Portola festival, for on that day toasts were 
drunk in the capitals of the Orient, in Asia, Evtrope, 
South Africa and the Philippines to the restoration 
of San Francisco. The confidence of this commercial 
leader was not shaken for a day. He showed enter- 
prise as well as conservatism, and to his efforts and 
confidence is largely due the new and greater San 
Francisco. Fie employs a large number of men and 
has their full confidence. He displays executive ability 
of a high order in handling men and his business 

Mr. Tillmann is acknowledged in financial circles as 
a man of great financial ability, which he has dis- 
played to advantage in the affairs of the bank in which 
he is a director. Frederick Tillmann, Jr., is a self- 
made and notably successful business man and banker. 

He was born in San Francisco, and not only subse- 
quent to the big fire, but previously, he has always 
taken an energetic part in promoting the prosperity 
and commerce of the metropolis of the Pacific, his 
native San Francisco. In business and banking circles 
few men are more firmly or extensively established 
than Frederick Tillmann, Jr., who has always lived 
among us, with us and for us. He maintains a beau- 
tiful home. 

The Tillmann & Bendel house was founded 50 years 
ago by Mr. Tillmann's father, and has progressed 
steadily into its splendid business, and the widespread 
knowledge of being a business house of a high order 
of integrity. It was incorporated about 15 years 

The imposing, modern Class A building occupied 
by Tillmann & Bendel at Pine and Davis streets was 
expressly put up for them. 

Mr. Tillmann is interested in art matters, and has 
a collection of art treasures. He has traveled ex- 
tensively abroad and is familiar with the art centers 
and the most artistic cities and beautiful resorts of 
the old world. He is a man of democratic nature and 
kindly spirit. He has always been a quiet but prom- 

inent figure in San Francisco affairs. While a man 
of much thoright and few words, even the stranger 
will find him approachable and courteous, with that 
peculiar unspeaking air of a gentleman of refinement, 
culture, dignity and business sagacity. Mr. Tillmann 
has never become distinguished for pushing himself 
into the limelight, but there are few men who have 
given more time and unostentatious endeavor to re- 
establishing the business integrity of San Francisco 
since the fire of 1906 than he. Just after the con- 
flagration the previous high credit and financial stand- 
ing of a city in ashes was naturally impaired. Islr. 
Tillmann was one of the strong men who went to work 
and lent his energy and established integrity to re- 
vivify credit and rehabilitate the city. 

There are few business men in San Francisco who 
are more firmly entrenched or more highly esteemed 
than Mr. Tillmann. His counsel is wise and con- 
servative, and if asked and given, is considered most 
valuable. He is known as conservative but progres- 
sive, of which the well-known Tillmann & Bendell 
house and its wide business is both example and monu- 

Frederick Tillmann, Jr. 

Western Press Association 

AINTER and decorator of the Palace 
Hotel, is one of the premiere dec- 
orators on the Pacific Coast. He 
came from Boston in 1874, at the 
instance of \\m. C. Ralston, to work 
on the old Palace Hotel, then in 
course of construction. After the completion of the 
famous hotel, Mr. Keefe decided to enter the field 
of business for himself, and has been engaged in the 
painting and decorating business on this coast for 
thirty^-three years. 

In a short time he achieved great success, apply- 
ing his ability and energy to the finer branches of 
his profession. He soon won recognition from peo- 
ple of artistic taste, and laid the foundation for an 
established business, which has been steadily in- 
creasing until he now employs the largest number of 
painters and decorators in any like business in the 
United States. He excels as an artist in his line of 
work and also is original in his color schemes. 
Having been an apt student in the harmony of 
colors, and seeming to have no limit to his different 
styles of work, he has introduced into many of the 
large public buildings and fine residences of San Fran- 
cisco and the Pacific Coast, the most pleasing and artis- 
tic effects, which have been highly praised by the best 
critics of the country. 

After the disaster of 1906 he re-established his 
business quickly, and in the last three years has 
decorated the principal banks and public buildings 
of San Francisco and vicinity. This work stands 
today as proof of his artistic ability. His latest 
work has been the decoration of the new Palace 
Hotel. In this he has accomplished one of his best 
efforts. Having been in close study with Mr. 
George Kelham, superintending architect of the 
building for the past year, he has distinguished him-' 
self by ably bringing out the beauty and grandeur 
of the architectural construction and ornamentation. 
IMr. Keefe has had several flattering offers from 
leading citizens and architects to pursue his labors 
in Eastern cities, but he has refused them all, as he 
prophesies a bright future for his line of work on 
the Pacific Coast. 

He is a member of the Family Club and also of 
the Corinthian Yacht Club. In the latter club he is 
familiarly called "Boss" Keefe and has held the 
position of Port Captain for years. 

Known for his honesty and integrity throughout 
the city and country, he is one of the most popular 
business men in San Francisco. 

Mr. Keefe's work in the New Palace is, perhaps, his 
best advertisement. The adornment of the old Palace 
before the fire brought him extensive and highly com- 
plimentary notice, but the high-class, artistic decorations 
of the new hotel are destined to bring him world-wide 

fame. There is nothing finer or more harmonious in 
the West. While his work at the Palace is open to 
the enjoyment of all, much of his best and most beauti- 
ful work is hidden from public gaze in many of the 
palatial residences of San Francisco. All of this work 
is of rare merit, and in several instances peculiarly 
charming, for it can not be denied that among the 
millionaire class San Francisco and several of its resi- 
dential suburbs have many of the most imposing, pala- 
tial and artistic homes in the world. One reason that 
Mr. Keefe has declined the truly flattering offers from 
the East is that he thinks California and San Francisco 
is the best place in the world to live, for to a man of 
his artistic talent the Bohemian spirit of the greatest 
state and the greatest city on the Pacific Coast is in- 
dispensable. It is the kind of atmosphere in which the 
true artist developes and expands. His industry as 
well as his work has brought him the recognition that 
he deserves and is peculiarly distinctive. His long 
residence in San Francisco, and his accomplished man- 
ner, have brought Mr. Keefe a large acquaintance 
which has helped largely to build up the extensive 
decorative and painting patronage he now enjoys. He 
has done a very large part of the decorative work of 
the city that was, the rehabilitated city that is. and 
greater San Francisco that is to be. 

Western Press Association 

George W. Kelham 

HE Palace Hotel will represent, when 
it opens its doors, much that will seem 
familiar to San Franciscans, though in 
new form. 

The Court will be there as of old, 
more beautiful and with more perfect 
appointments, and the spot which has been for many 
years the meeting place of travelers from the four 
parts of the globe will take a new lease of life. 

There is, perhaps, no hotel in the world today which 
represents more in comfort, service and luxury than 
will the new Palace. Every detail of hotel manage- 
ment and every advance in modern hotel building has 
been given careful study and consideration. 

The kitchens and pantries are all placed on the same 
floor with the dining-room and grill, and will give 
the quickest and most satisfactory service a hotel can 

The decorative treatment of all the large rooms on 
the ground floor will be on a scale with the great hotels 
of this country and Europe. The marbles which will 
be used are now being imported especially for this 
work, and the main floor of the Palace will represent 
when finished something of which San Franciscans 

ILLIAM GERSTLE, though having 
a large private fortune of his own, 
and with high social position, has 
always taken an active part in any and 
all projects looking to the promotion of 
San Francisco. His investments in 
San Francisco real estate are very large, and he is a 
director in a number of real estate investment corpora- 
tions and commercial companies. One of the latter is 
the noted Alaska Commercial Company. The Gerstle 
family has always taken an active part in commercial 
or marine enterprises designed to benefit the metrop- 
olis of the Pacific Coast. William Gerstle, notwith- 
standing the fact that he is a comparatively young 
man, has disclosed the commercial and financial saga- 
city for which the family is well known in San Fran- 
cisco. He is quiet and unasstiming in manner, but is 
none the less enterprising and public-spirited when 
there is need for anybody to get ovit and do some- 
thing to advance the interests of the city. He is a 
member of several of the leading clubs of the city. 
In his work for the upbuilding of the city he has lent 
the prestige of much wealth, prominent financial con- 
nections and the honorable family name. He will be 
found right up in the forefront of any movement cal- 
culated to promote the interests of the great new city 
by the Golden Gate. 

may justly be proud. 
March i6, 1909. 

George W. Kelh.-\m. 

Wester)! Press Association 

r^^^^^BjlX ALL California there is no charac- 
^^^^^w^ ter more typical of the early West or 
H^^^^^S of the great daj^s that called for 
l^^^^^lp great deeds, when men built up the 
^^^^^^ Golden State than C. ^^^ Clark of 
Itsssss^ssss^ San Francisco, who crossed the 
plains in 1850. 

Mr. Clark was born in Xew Albany. Indiana, on 
May 26, 1828. His father was Tilgham Clark, the 
Chief Engineer on the first steamboat to ply on the 
Ohio River. Young 'Sir. Clark had a natural longing 
for adventure. When the "Mexican War broke out 
he was eager to join the United States Army, but 
his father, seeing the nation's need for skilled men, 
persuaded him that he could be of greater service to 
his country as a mechanic than as a soldier. Accord- 
ingly young Clark became a skilled blacksmith and 
buyer. In this useful capacity he was given a posi- 
tion on a Mississippi River boat and lived an event- 
ful life. 

In 1850. when his boat was moored in Xew Or- 
leans, he decided to cross the plains to California. 
He made the journey successfully with seven com- 
panions, of whom he is now the sole survivor. 

Since coming to California ^Ir. Clark has fol- 
lowed successively the occupations of a cowboy, 
miner, merchant, hotel proprietor, cattle breeder, 
rancher, land owner, and capitalist. The result of 
his many-sided life has rendered ^Ir. Clark a very 
interesting and wealthy man. 

Mr. Clark is the owner of vast interests in Cali- 
fornia. One of the most famous properties is the 
great I X L cattle and mule ranch, near Alturas in 
Modoc County, which is owned by the great firm 
of Clark & Cox. ^Slr. Clark founded this big famous 
firm in Pekin, near Big Canon. At that time, over 
half a century ago, the firm operated a trading and 
mining store. ^Ir. Clark's competitors were the 
"Crocker boys" — Henry, Charles and William — 
whose establishment was nearby at Frenchtown. 
From this start the Crockers, as have man}' Cali- 
fornians, became immensely wealthy years ago. 
Early in their history Clark and Cox became general 
traders, but gave most of their time and capital to 
the stock business and the accumulation of lands. 
It is a remarkable commentary upon the business- 
like methods of the members of this firm that in the 
more than half centur}^ in which they have been 
associated as partners they have regularly settled 
their aflFairs each month after determining the value 
of their profits, losses and interests. AX'hen their 
careers are ended, these old gentlemen will leave 
their executors no intricate affairs to adjust. 

Aside from his partnership in the I X L ranch, Mr. 
Clark is the sole owner of a number of Hiige estates. 
Among these are the Dixie ranch of 20,000 acres, in 
Big Valley, Lassen County ; the San Juan grant of 
25,000 acres, in Sacramento County ; 10,000 acres on 

Tyler Island and an equal area on Grand Island, 
in the Sacramento River. Both these properties are 
in the highest state of cultivation. They contain 
some of the largest onion and bean fields in the 
world. Another valuable property owned by Mr. 
Clark consists of 10,000 acres of Tule land on the 
American river, a few miles above Sacramento. The 
system of protecting levees on this land has proved 
a great safeguard to Sacramento in times of floods. 

In earlier years the old firm of Miller & Lux, and 
the late Jesse D. Carr, were the chief rivals of Clark 
& Cox. The Kern County ranch of 50,000 acres for- 
merly owned by Clark & Cox several years ago be- 
came the personal property of Mr. Cox while about 
the same number of acres in San Luis Obispo and 
Tulare Counties were added to the private holdings 
of Mr. Clark. 

In person Mr. Clark is one of the most interesting 
and democratic of all the California pioneers. Tem- 
perate habits, a sunny disposition, a life in the open 
among men and an optimistic, cheerful outlook have 
kept him young in mind in spite of his years. Mr. 
Clark is a delightful companion. He possesses a 
great store of facts and anecdotes of the early days 
in California. He is among the last of that notable 
group of men who helped build California. 

C. W. Clark 

Western Press Association 

HAT opportunities do not of necessity 
make the man, is most fittingly illus- 
trated in the life and achievements of 
Hon. T. B. Walker of Minneapolis. 
Notwithstanding the innumerable 
vicissitudes that early beset his path- 
way, he has won lasting fame and fortune. A care- 
ful study and analysis of his dominating character- 
istics and achievements should be a source of pleas- 
ure, profit and incentive to anyone. 

He is an excellent type of the class of men who 
are a credit to any country and any generation. Pos- 
sessed of the rare attributes that make for success 
and greatness, he has in addition, very many virtues 
and accomplishments. Coupled with these, he has 
indomitable courage, sterling integrity and shrewd 
and sagacious business foresight. His mercantile 
and commercial traits have not dwarfed the nobler 
parts of his mind and heart, for while engrossed in 
life's work in which he has built both wisely and 
well, he has still ever found time to encourage and 
assist the poor and unfortunate. 

We could write pages to Hon. T. B. Walker's in- 
tensely interesting career, and then not talk of his 
true greatness as an empire builder, as the largest 
individual owner of white pine stumpage in the 
United States, a millionaire, a writer of political 
economy, one of the most active and progressive 
business men in Minneapolis and the Northwest, a 
native of Xenia, Ohio, born there on Feb. i, 1840, 
and who traces his lineage to early New England 
and Puritan stock. 

No question can be of more pressing" interest to 
any commonwealth than the ownership of its timber 
lands, and this statement is particularly true of Cali- 
fornia, that has within her borders the grandest for- 
ests in the United States. In fact, this State has 
almost a monopoly of several kinds of timber, and 
these the kinds that are and will be in the greatest 
demand. The time is fast aproaching when the 
United States must look to California for its best 
soft wood. Under the stress of this great demand, 
and unless the forests are properly conserved, the 
State would soon be denuded of its timber, as Maine, 
Michig'an and Minnesota have been. California is 
young, and if she is to become the great empire that 
students of her resources believe, she cannot afford 
to lose this — her greatest resource — in her )'oung 
maidenhood of statedom. 

As the timber will be wasted or conserved, accord- 
ing to the policies of its owners, it is pertinent to 
inquire who these owners are and what their policies 
are. And this inquiry will lead to the knowledge 
that Thomas B. Walker is the largest holder of tim- 
ber land in the State. His possessions dot the coun- 
ties of Siskiyou, Shasta, Lassen, Modoc and Plumas, 

and comprise great tracts of the choicest timber in 

Mr. Walker's various papers and addresses per- 
taining to the conservation of our forests — notable 
among these being the important review of the for- 
estry question in the National Magazine for Janu- 
ary of this year; and the address on the forest 
problem of the future given before the IMinne- 
sota Academy of Science in February of this year ; 
and various papers furnished at request of the con- 
servation commission, the United States forestry 
department, the Interior department and the ways 
and means committee of the House for consideration 
in the matter of tariff on lumber, are considered 
today the most important ever written in America. 

Mr. Walker's interest has not alone been centered 
in public affairs of his home- city, for he is a mem- 
ber of the National Arts Club of New York, of the 
Minneapolis Art Society, of the Commonwealth 
Club of San Francisco — a literary and economic 
association, — of the American Association for the 
Advancement of Science, the National Geographic 
Society, the American Economic Association, the 
American Institute of Civics, the American Forestry 
Association, and is the Northwestern member of the 
international committee of the Y. M. C. A. 

Western Press Association 

EORGE D. TOY, founder and senior 
member of the real estate firm of 
Bovee, Toy & Company, is among 
the leading and enterprising citizens 
of San Francisco. He has the repu- 
tation of being one of the shrewdest 
real estate operators in the city. His judgment on 
real estate values is considered almost invaluable. 
He is public spirited and had a firm and abiding 
faith in San Francisco and her future following the 
great disaster of 1906. When others are known to 
have hesitated, Mr. Toy showed his confidence 
in the rehabilitation and future greatness of San 
Francisco by putting his money into real estate ; 
and thofe investments have already returned to him 
a thousand fold. His eminence in real estate circles 
has elevated him to the noticeable position of vice- 
president of the San Francisco Real Estate Board, 
an organization of importance and power. Air. 
Toy is owner of the Lincoln Building at Powell 
and Geary streets. He also owns several large 
buildings in the wholesale district. One of his prop- 
erties is the Hotel Manx, which is a great success. 
Though Mr. Toy has been principal in some of the 
largest real estate deals in the city, hotel-owning is 
a new field for him. Being successful in the hotel 
field, however, his friends and commercial allies 
would not be surprised to see him branch out as 
owner of more and larger hotel properties. 

George D. Toy 

RS. Eleanor Martin, social queen and 
daughter of one of the most famous 
families in the history of the West, 
rules as the acknowledged dictator of 
San Francisco's Four Hundred by vir- 
tue of a brilliant mentality, of charm- 
ing social qualities, of vast wealth, and, above all, of 
the precedence which everywhere is yielded to a fine 
and generous nature. 

Though a resident of San Francisco, Mrs. Eleanor 
Martin is well known in New York, Newport and the 
capitals of Europe, where her leadership in the social 
world is unchallenged. Mrs. Martin is the daughter of 
one of the first governors of California, the famous 
Governor Downey ; she is the mother of J. Downey 
Harvey, President and principal owner of the North 
Shore Railroad ; but her connections range far be- 
yond the limits of California, for she is a member 
of famous families of the East, among them the 
Peter Alartins. 

As a brilliant hostess who loves to summon about 
her the clever, interesting and worth-while people of 
the day, or as patron of some magnificent ball at which 
assemble the debutantes and flowers of society, Mrs. 
Martin is perhaps best known to the newspaper-read- 
ing public and to society at large. The splendor of her 
home, the brilliance of her social assemblages, the 
diversity of her social interests and culture are matters 
of general knowledge. 

But Mrs. Martin has a larger life than the social 
life and one little known to the public, except the 
poor, with whom she comes into contact, and with the 
officials of charitable organizations. Quietly and 
without ostentation, Mrs. Martin carries on huge 
works of charity. Her purse is always ready to help 
the deserving. At the time of the great fire of April, 
igo6, Mrs. Martin was among the first to move to the 
rescue of the distressed and afflicted. The cottages 
that Mrs. Martin built afforded practical help that can 
never be forgotten by many greatful citizens. In 
church work, in charities, in hospital work and in all 
uplift movements, Mrs. Martin is known to thousands 
of earnest co-workers. 

Few there are who know this charming and talented 
woman a^ the social leader of New York, Newport, 
London and San Francisco know also of the even 
greater achievements which she is ever silently accom- 

Mrs. Martin is possessed of a great personal for- 
tune. Her great social prestige, brilliant mentality 
and magnetism singularly suggest the talents of the 
great social queens who ruled in the days of the 
French Republic. 

Western Press Association 

Hotel St. James 
Corner Van Ness Avenue and Fulton Street 

Forum Cafe, Oakland 

Western Press Association 

HROUGHOUT financial circles on the 
Coast Mr. Antone Borel is highly es- 
teemed for the conservative methods 
he pursues in the administration and 
ownership of the great private banking 
house that bears his name. The 
wealthy "Borel Bank" is one of the oldest as well as 
most influential banks of its class in San Francisco. 

Mr. Borel, the head of this great banking house, is 
a leader in the business and financial affairs in the 
Swiss and French colonies in San Francisco. He has 
taken a prominent part in the advancement of the wel- 
fare of his country and of his countrymen. His interest 
has been notably unselfish and, on a number of occa- 
sions, he has, with characteristic modesty, declined to 
receive notable honors as the gifts of the governments 
of France and Switzerland. 

Mr. Borel is a gentleman of large personal fortune. 
He is an extensive holder of city property, both im- 
proved and unimproved, and his faith in the future of 
San Francisco is exemplified in that he has added 
valuable purchases to his holdings, which are consid- 
ered among the most desirable in the city. Among 
those who have been leaders in helpfulness to the city 
.since the great conflagration of 1906, Mr. Borel is one 
of the most prominent. 

Mr. Borel is a liberal yet discriminating patron of 
art. He maintains a palatial residence in San Fran- 
cisco and a superb country home near the attractive 
suburban city of San Mateo. Both Mr. Borel's resi- 
dences are adorned with many exquisite and costly 
productions of both old and modern masters of paint- 
ing and sculpture. 

WNER of many ships sailing upon 
the Pacific, Captain William Matson, 
President and General Manager of the 
Matson Navigation Company, stands 
out alone as the pioneer in one of the 
most important phases of California's 

It was Captain Matson who first engaged in the now 
great industry of transporting oil by sea. It was this 
foresight which resulted in the vast expansion of the 
State's largest mineral industry and brought California 
crude petroleum to the markets of the world. Captain 
Matson is a large owner and director in oil pipe lines. 
Among the large oil transportation oil companies with 
which he is associated are the Pacific, the Coalinga, 
and the National. Indeed, it is largely due to Captain 
Matson that San Francisco's present enormous trade 
in crude petroleum exists. 

Captain Matson believes that San Francisco is des- 
tined to become one of the greatest ports in the world. 
His experience as a marine capitalist to whom great 
wealth has come because of his ability to form sound 
business judgments lends unusual weight to his 
opinions. Captain Matson is intensely practical and 
businesslike, yet his personal success is due to his 
ability to foresee the future of the Golden State and 
its metropolis. This is the imaginative quality of mind 
without which, says Mr. E. H. Harriman, no great 
business can succeed. 

Captain Matson has large interests in Honolulu and 
is local representative of the great Flonolulu Plantation 
Company. A number of his vessels ply between San 
Francisco and the Hawaiian Islands. 

Automobiling in Midwinter 

Western Pi-ess Association 

MONG the younger generation of the 
more noted attorneys who are mam- 
taining that high reputation for legal 
knowledge and efficiency which Cali- 
fornia has borne since the days of 
Mr. Justice Field here, Mr. Philip I. 
Manson, of San Francisco, stands in the front rank. 

Mr. ^Nlanson has practised his profession in San 
Francisco for the past ten years, and in that period he 
has acquired a high reputation among his confreres 
at the bar and upon the bench, as well as among the 
leaders of the important financial interests of the 
Pacific Coast metropolis. His high ideals and unques- 
tioned integrity has won him the respect and esteem of 
those with whom he has come in contact. 

Though conservative and avoiding publicity, Mr. 
Manson is democratic in manner and has hundreds of 
warm personal friends and acquaintances in San 
Francisco. His associates in the profession are confi- 
dent that a notable and ever-widening career is before 

this brilliant 

member of the ranks of the younger 

dent and manager of the great ship- 
ping and commission firm of Barneson- 
Hibberd Company, stands out as one 
whose faith in San Francisco has re- 
mained steadfast in all the trials 
through which the city has passed. 

The metropolis has had no friend more staunch nor 
one who backed his confidence in its commercial future 
than Captain Barneson. Possessed of great wealth 
and of the highest business and social connections, 
Captain Barneson has been peculiarly able to bear an 
important part in the commercial uplift of San Fran- 
cisco. As one of the most active and influential 
capitalists of San Francisco and as president of the 
great firm which bears his name, Captain Barneson has 
the most intimate connections with the leading import- 
ing and exporting mercantile companies of this and 
other nations. Captain Barneson is president of the 
Western Commercial Company and of the Piper, Aden, 
Goodall Steamship Company. The fleets of these two 
great organizations yearly carry an enormous per- 
centage of San Francisco's ocean trade. 

Like many another capitalist who has closely fol- 
lowed the lines of California's greatest development. 
Captain Barneson has become heavily interested in 
California's great oil industry. He is president of the 
Teck Oil Company, the Los Alamos Oil and Develop- 
ment Company, the Arline Oil Company, the Inde- 
pendence Oil Company and the Wabash Oil Company. 
His connection with notable enterprises does not end 
with the important concerns above mentioned, for he is 
also interested in the San Mateo Lnprovement Com- 
pany and the Santa Barbara Improvement Company. 
The famous Techau Tavern, one of the most notable 
of San Francisco's historic Boliemian cafes, owed its 

great business success and its extreme popularity to 
Captain Barneson. 

Captain Barneson is a typical out-of-door American. 
In the intervals of an extremely active business career 
he has found time of late years to seek relaxation in 
aquatic and other outdoor sports of high type. Captain 
Barneson is a warm admirer of fine dogs and highly 
bred horses, and has frequently acted as arbiter in 
awarding prizes in the rival shows of the fashionable 
set at Burlingame. 

Captain Barneson has rugged health, an even, active 
and generous temperament, qualities that support him 
in his arduous private and generously assumed 
public duties. 

W. FOSTER, one of San Francisco's 
wealthiest men, has done more to de- 
velop one of the most beautiful and 
productive regions of California, the 
great Sonoma \'alley, which is called 
the Italy of America, and the north 
coast counties, than any man in the Golden State. 

As president and practically chief owner of the Cali- 
fornia Northwestern Railway and the North Shore 
Railway, Mr. Foster brought thousands of people in 
touch with a fertile land that required only transporta- 
tion to become marvelously prosperous. The Cali- 
fornia Northwestern Railway, running through 
Petaluma and up the Sonoma \'alley, passing Santa 
Rosa, the home of Luther Burbank, was extended far 
into the redwoods of Mendocino County, where Mr. 
Foster has enormous timber interests. It has been a 
willingly assumed duty on the part of Mr. Foster to 
preserve the natural beauties of the north coast re- 
gion for the tourist, sight-seer and legitimate sports- 
man, and this work has detracted nothing from his 
vaster labors in bringing prosperity to the iiome- 

The North Shore Railway and the California North- 
western Railway have within the last few years boon 
merged into the Northwestern Pacific Railway, which 
is now intimately connected with the Southern Pacific 
systems. This movement has given Mr. l'"ostor groator 
leisure and he is devoting a largo portion of his well- 
earned rest to the upbuilding of the I'niversity of 
California, of which he is a regent, h'or the past few 
years the business manageniont of the I'nivorsity has 
been practically under the direction of Mr. I'ostcr. 

Mr. Foster takes a deep intorost in the problems 
involved in the devolo])nient of San I'ranci.^^co's water 
front, and has large investments in real estate in that 
and other sections of the city. 

Notwithstanding the heavy responsibilities attaching 
to his great wealth and the helpful use to which it lias 
been placed in advancing the dovelopmont of the State, 
Mr. Fo.ster finds time to devote to the artistic pliases 
of life. 

Mr. Foster is a generous patron of the fine arts and 
is a man of wide culture and reading. 

The Western Press Association is prepared 
to furnish half-tone cuts, prepare and place 
expert advertisements, publish and write ar- 
ticles for pamphlets, special articles, bio- 
graphies, and all kinds of advertising mat- 
ter. Publicity in all its braifches. Special 
articles for coast newspapers. A trial will 
save you money. Tel. Douglas 1871. 
163 Sutter Street, San Francisco.